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TikTok Analytics vs Instagram

Plixi Team

Jun 13, 2024 9 min read

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Are you wondering how TikTok analytics vs Instagram compares? In this article, we’ll take a closer look at both social media platforms to help you appreciate the differences. This will help you choose where to focus your marketing efforts

It’s important to understand the unique difference of a platform to ensure you optimize your efforts. This includes understanding the target audience, features, and limitations. However, both platforms are great opportunities to grow your following, brand, and online presence. 

Read to the end for insight into how Plixi can help grow your Instagram account. We specialize in putting our customers in touch with the audience, which leads to massive growth. 

TikTok Analytics vs Instagram

TikTok vs Instagram Reels Algorithm

Both social media platforms use an algorithm to determine what videos show up in the user’s feed. In this section, we’ll consider how the TikTok vs Instagram Reels Algorithm compares. This will help you appreciate the difference between both platforms. 

Overall, the consensus is that the TikTok algorithm is better because of the way content is displayed. TikTok has a page where users can see the suggested content. In comparison, users can only see one Instagram Reel at a time. This makes it harder for the Instagram algorithm to evaluate what the users like since they see less content. 

However, both algorithms are great for matching the user with the content they want to see. It doesn’t take long for new accounts to see customized suggestions. Arguably, there are a lot of similarities in how both algorithms are designed behind the scenes.

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How To Leverage the Instagram Algorithm

Do you want to increase your chances of winning with the Instagram algorithm and get your content in front of viewers? Then there are some of the top suggestions to consider:

  • Relevance: Firstly, the content you show your Instagram target audience must be relevant to their interest. This means adding the right keywords in the title and using the correct hashtags. Relevance is one of the primary goals of the Instagram algorithm. 
  • Engagement: You can increase the engagement rates of your content to get higher placement in the rankings. For example, encourage users to leave more comments and likes. This signifies to the algorithm that users like your videos. Consider remaining users to interface with your content at the end. You could ask the user for their opinion or answer a specific question in the comment section. 
  • Avoid Instagram shadowban: You’ll need to avoid getting hit with an Instagram shadowban to have a chance with the algorithm. Otherwise, you cannot show the content to new users since the algorithm is off. 

To conclude, the Instagram algorithm is constantly improving and receives new updates every year. You should keep up with the latest news to figure out what’s working for competitors. This ensures you use the best strategies to get your content ranking.

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TikTok vs Instagram Statistics

Now, let’s turn our attention to some interesting statistics that give you an idea of the difference between the two platforms. Understanding the TikTok vs Instagram statistics can help you decide on the right platform for you. 

1. Daily Active Users on TikTok vs Instagram

Instagram has 500 million daily active users compared to TikTok’s 1 billion. Therefore, TikTok has doubled its traffic, which is surprising since Instagram has been around for far longer. Likewise, TikTok has significantly more monthly users. 

Also, TikTok first popularized the short-form video content, which is the basis of its traffic. In comparison, Instagram Reels came as a response to TikTok. 

Overall, the daily active users on TikTok vs Instagram are both impressive. Therefore, you can reach high levels of success on any of the two social media platforms.

However, both social media platforms offer the same type of content with small differences. Also, many users have both apps on their mobile devices. Overall, you’re not at a disadvantage by growing your brand on Instagram. In fact, you could consider using both platforms to increase your social media online footprint. 

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2. Advertising CPM

Are you interested in advertising on social media platforms like Instagram or TikTok? Then, it’s important to understand the CPM (cost per thousand), which is a way of measuring costs. Overall, Facebook/Instagram has a CPM of $8, while the minimum on TikTok starts at $10

However, the cost of advertising in practice varies based on the niche, your target keywords, and time of day. Here are some of the top tips you should consider when advertising on Instagram.

  • Testing: It’s important to set up lots of micro-campaigns to test different ideas. This allows you to determine what works in your niche and what needs to be improved. A/B split testing is an important part of any marketing campaign for optimization. 
  • Research competitors: Don’t know where to start with your marketing campaign? Then, you can begin by looking at what your competitors are doing. Follow their Instagram accounts and pay attention to the ads. By looking at the small details of a successful account, you can learn what’s already working.
  • Unique ideas: The best marketing campaigns are those that stand out from the crowd. This reduces the chances of ad blindness. After all, if you have ads similar to competitors, then customers may ignore them.

3. Instagram vs TikTok Demographics

Did you know that 21% of Gen Z use IG Reels every week, while the figure is 53% for TikTok? Understanding your target audience on any platform is important to create the right customer profile. Here are a few other things you need to consider when figuring out the customer profile:

  • Buying preferences: Figure out what your customers like to buy, including the quantities and preferred price points. This will help you come up with a strategy for placing the right products in front of the right demographic. Ideally, you should be using software to track customer buying preferences. Some of these come with AI suggestions on what patterns are noteworthy. 
  • Gather information: To improve the accuracy and depth of your customer profile, you’ll need to gather additional data. This includes surveys, using customer relationship management (CRM) software, and reaching out via Instagram direct messages. The more data you gather, the better your ability to sell the right products to your user base. 
  • Branding: The brand you choose must be something that the target audience can connect with. It should be a reflection of what the target audience finds interesting. Otherwise, the audience will not feel invested in the brand and choose your competition. 
  • Segmentation: You can increase the targeting of your offers and promotions by segmenting your audience. You can do it based on different demographics, such as age, location, average spending power, and much more. The parameters you choose for audience segmentation will vary somewhat based on your niche. 
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TikTok vs Instagram Data Collection

Now let’s consider the TikTok vs Instagram data collection differences. This will help you appreciate how both platforms collect data and if you’re comfortable with the practices. However, both platforms need to collect data about users to ensure that algorithms work. It’s part of the process of providing relevant content that your audience craves when they sign in. 

How and What Data Does TikTok Collect?

You can read TikTok’s privacy policy to learn more about how TikTok collects data. However, the app tracks users’ direct messages, devices, types, country locations, and internet addresses. Furthermore, the app tries to figure out how much household income the user has based on their device. 

Overall, TikTok collects a lot of data in the name of figuring out what content to serve its customers. The people accuse the platform of passing the data on to the Chinese government. After all, TikTok is a Chinese company. 

To conclude, TikTok uses the data to determine your desires, weaknesses, and interests. It does a great job because most users report that the content is relevant to their interests. Also, they get to experience new topics because of the way the TikTok algorithm works. 

How and What Data Does Instagram Collect?

Instagram also collects data and communication from its users to improve the accuracy of the algorithm. You can read the Instagram data policy to learn the most up-to-date practices. The app collects device information such as attributes, operations, identifiers, signals, settings, and connections. 

Also, Instagram collects information about your usage, the products you buy, the hashtags you search for, and more. The algorithm determines your interests by compiling the information. 

When you create an Instagram account, you agree to the data collection practices in the terms and conditions. Everyone on the social media platform is subject to the same rules.

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TikTok Analytics vs Instagram

The algorithm and data collection at TikTok and Instagram are similar. Also, the TikTok vs Instagram analytics methods are comparable, too. Both platforms collect a large amount of data to inform the respective algorithms. This creates a good user experience since it improves the relevance of the service provided. However, if you’re interested in learning the specific data collected, you can read the data collection policies. 

Now that you understand the TikTok analytics vs Instagram, you can appreciate the differences. Figuring out the Instagram data collection methods helps you determine how to improve your social media marketing strategy. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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