Grow Your IG account with 3k+ real, organic IG followers /mo Get Started

Instagram Ads: Is Your Brand Worth a Billboard?

Plixi Team

Jun 11, 2024 12 min read

10x Faster Instagram Growth. Automatically.

You could be advertising products for your Instagram shop. You can promote your collab posts. Instagram ads will come in clutch. Advertising has come a long way from product tags and fliers. Now they can be aggressively targeted to the desired consumer while they browse IG.

Ads on Instagram can be obvious or covert. One thing’s for sure—they’re effective. Every e-commerce business should seriously consider it. There is much to unpack, so let’s get right into it!

Instagram Ads: Is Your Brand Worth a Billboard?

How Much Do Instagram Ads Cost? Prepare for This Investment.

While Instagram ads are an organic growth method, they aren’t as cost-effective as creating reels or posting at optimal times. So what are the Instagram ads cost? This is dependent on a number of things. No two ads are the same, so expect there to be diversity in the ad each account may need.

It is Meta’s recommendation that you begin with a budget of at least $5 and choose a length of more than six days. You always have the option to pause or cancel your advertisement whenever you choose. The ad distribution system is able to discover the most suitable individuals to view your advertisement. Therefore, it’s ideal to begin with this quantity and duration of time.

The overall budget determines the cost of running advertising on Instagram. Additionally, the length of the campaign, and the goals you want to accomplish with it affect the cost as well. You can choose a budget for your Instagram advertisements. The total amount that you spend is entirely up to you.

Although there is no standard or typical pricing, some of the following are potential contributors to overall cost:

  1. The period of time of year.
  2. Your targeted demographic in particular.
  3. The level of competition within your industry.
  4. Your chosen placement. There are different types of ads that we will get into in this article.

What You Need To Know About the Instagram Ads Manager

Instagram does not come with its own “Instagram ads manager.” If you want to get some ads, you’ll have to use the Ads Manager on Facebook. This tool functions in a manner quite similar to that of other internet advertising platforms. Companies decide how much they will spend on advertising for each click or thousand impressions their Instagram ads receive. According to Instagram Business, this is a very intuitive process.

Do you currently have an Instagram profile and wish to begin marketing with it? You will need to ensure that it is either linked to your Business Manager or connected to the Facebook page associated with your company.

Even if you don’t have an Instagram account, you may still promote your business on Instagram by using the Facebook page that you already have.

Keeping close track of the charges associated with your advertisements is essential. You don’t want to go over your allotted spending limit. You are free to make modifications as necessary based on the best target audiences. Your Instagram analytics will let you know your existing target audience. You can check for any comments and engagement on your Instagram advertising to see just how effective your ads platform was.

Instagram Ads: Is Your Brand Worth a Billboard?, image №2

Do You Know About All the Instagram Paid Ads?

You have so many options when it comes to Instagram paid ads. You just need to know which Instagram ads best suit your audience. Have a budget in mind, and experiment!

  1. Image ads: Businesses may utilize one picture to promote their brand, goods, and services via Instagram image ads. Instagram picture ads require strong visual content that you can encapsulate in one picture. 
  2. Explore ads: Do you know about the Explore page of the platform? Users find new material, ads and profiles customized based on their Instagram usage habits.
  3. Reels ads: Commercials come in between Reels and can last a maximum of sixty seconds. They are full-screen vertical movies.
  4. Collection Ads: Advertisements for collections show off items straight from your product catalog. Instagram collection ads are a hybrid of shopping and carousel advertisements. These are ideal for e-commerce businesses since they let customers buy items right from the advertisement.
  5. Shopping ads: These ads take ads immediately to a product description page within the Instagram app. After that, they can make a purchase on your mobile website.
  6. Carousel ads: Users can swipe through a collection of images or videos in Instagram carousel advertisements. They have a call-to-action button or swipe-up link that takes viewers directly to your web page. They may show up in the feed as well as inside Instagram Stories.
  7. Video ads: Instagram video advertisements are a fantastic method to present your goods or services. You can utilize these to showcase special features in a captivating, noticeable manner. Show how items work, or just convey your brand’s narrative.
  8. Story ads: Full-screen picture or video adverts for Instagram show up between user stories.

As you can see, there are many ways to get your brand or product in front of users.

Are Instagram Sponsored Ads Worth It?

Instagram sponsored ads are a potent marketing tool. It supplements what marketers can accomplish in the Feeds, Stories, and Explore tabs of their accounts. At Plixi, we heavily vouch for organic growth tactics to reach your target audience. At the same time, you cannot discount the effect of good Instagram ads.

An ad is suitable for virtually any business. Much like those on Facebook, ads on Instagram provide powerful targeting options and a high degree of flexibility. Consider advertising on Instagram, dependent on your target follower demographic. It could be ideal if they use this visual platform to communicate with one another.

You don’t need a user account at all to use Instagram for advertising purposes. Due to the fact that Facebook is the parent company, all you need is a Facebook Business Page. You’ll still have access to all the campaign budget optimization tools. However, it is ideal to create an Instagram account. This way, you can familiarise yourself with material that resonates best with your target audience. You can complement and amplify your efforts to sell your business on Instagram in an organic way.

Instagram Ads: Is Your Brand Worth a Billboard?, image №3

Have You Thought About Instagram Story Ads?

Instagram Stories are photographs and videos that viewers of an Instagram account have access to for 24 hours. They are independent of the content on your Instagram profile. Did you know you could get Instagram ads on this platform, too? Instagram story ads are a type of vertical ad you can see within Instagram’s Stories section.

You can pick the duration of the advertisement and the frequency of advertising on Facebook’s ads platform. This is just like you do with any other ad that you make for Instagram or Facebook. Here’s the kicker: in contrast to an organic Instagram Story, an Instagram Story ad will not expire after twenty-four hours.

When a person is watching their Instagram Stories, an advertisement will appear on the screen. Furthermore, a user does not need to follow your account in order to view an advertisement for your brand. This is ideal. You can reach people who haven’t heard of your brand. You can put your click-worthy content in front of customers dying to see it through intensive targeted ads.

On average, Instagram advertisements, including Instagram Story ads, will run you between $0.70 and $1.00 per click for average cost. However, this cost can vary significantly based on different factors. The business, days of the week, time of year, targeted ages and sexes, ad placement, and a wide variety of other criteria impact pricing. Sometimes, Instagram advertisements can cost more than $5.00 per click.

Give yourself a great deal of leeway regarding how much your advertisements will cost. Establish a fixed spending limit in advance and follow the platform’s step guide.

Are You New to Instagram Promotion? Read This for How To Run Instagram Ads

There are so many ways to put your brand out there. Instagram ads offer so many options. If you want to know how to run Instagram ads, there are simple or more technical ways. Let’s discuss a quick route.

Here’s a simple suggestion. Promote an existing post that you’ve made on Instagram. This is the quickest and easiest method to get started with advertising on that platform. You may have a quality reel that you simply didn’t post at the optimal time. You still need people to see it, right? To use a post as an advertisement, select the one that garnered the least interest and click the “promote” button in the corner to the right.

The parent company of Instagram, Meta, has implemented certain guidelines to make the platform as user-friendly as possible. If your advertisement does not adhere to these criteria, there is a chance that IG will not publish it. Instagram’s Community Guidelines are always in effect even when you’re paying them.

You will get a notification if you create an ad that breaches the company’s advertising regulations. It will say that IG has rejected the advertisement and will not appear on the website.

While preparing your campaign, you should decide on the audience, the timeframe, and the money for the campaign. This will provide you with a precise estimation of the amount of reach that you will receive. Make any necessary adjustments.

According to Instagram’s research, advertising fare much better when they place an emphasis on their “call to action.” Make the product or service the primary focal point. Speak it aloud and with confidence!

Pay Attention to Instagram Ad Size and Instagram Ad Specs

Ensure you’re employing the right sizes and specifications to ensure your Instagram ads are on point. To do that, you must keep ad size and specs in mind.

Dimensions and requirements for Instagram story ads:

  • The suggested resolution is 1080×1080 with an 9:16 aspect ratio.
  • Either JPG or PNG should be the format.
  • 30MB is the maximum image size.

Instagram story video ads:

  • The suggested resolution is 1080 x 1080 with a 4:5 aspect ratio.
  • The MP4 and MOV video file types are suggested.
  • 30GB is the maximum video size for all formats.
  • All video formats have a 2-minute maximum.

Instagram’s image ads:

  • The aspect ratio should be 9:16 at a recommended resolution of 1080 x 1080.
  • Either JPG or PNG should be the format.
  • The largest image files can be 30MB.

Instagram feed ads:

  • Guidelines and size for Instagram image ads
  • Resolution advised: 1080 x 1080
  • 1:1 is the preferred aspect ratio.
  • Either JPG or PNG should be for all file formats.
  • The largest image file can be 30MB.

Instagram’s image carousel ads:

  • Dimensions and rules for carousel ads
  • The suggested resolution is 1080 by 1080.
  • 1:1 aspect ratio.
  • Either JPG or PNG should be for all formats.
  • The maximum image size per card is 30MB.
  • Per ad, Instagram enables 2 to 10 images.
Instagram Ads: Is Your Brand Worth a Billboard?, image №4

How To Make Instagram Ads With an Instagram Ad Template

You want your company’s Instagram account to gain a devoted following and see long-term success on the app. You’ll need to implement a strategic design plan. For your Instagram posts to stand out, it’s essential that you put in the effort to design them thoughtfully. At this point, some people dive into how to make Instagram ads. Other people find a good Instagram ad template. If you want the easy way out, check out these sites to help you:

With Fotor, creating an ad is simple. Explore the Instagram Ad templates to get going. You can choose from a variety of templates. Select one, then use the straightforward yet effective editing options. Customize the free template with your text, graphics, and other elements as needed. You can immediately design an ad that looks professional with only a few clicks. No technical expertise or prior design knowledge is necessary.


With Hubspot, you can use fully editable templates. Change the color schemes, photos, and purposes of every template based on the topic you’re blogging about. These templates promote business events or new product releases.

Using a template website will help you as you get ready to create a stylish Instagram feed. With the help of these tools, you’ll be able to make and preserve ready-made Instagram templates. You can concentrate on building a devoted following instead of tediously creating a post from scratch daily.

Instagram Ads: Is Your Brand Worth a Billboard?, image №5

How To Get Rid of Ads on Instagram

Instagram Ads are here to stay. Instagram has bills to pay, too. The ads can become overwhelming. It’s reasonable to want to know how to get rid of ads on Instagram. You can, however, have a say in the ads you see. Here are two major ways:

  1. Hide them
    On your Instagram feed, you can manually hide any adverts you find. You must pick “Hide ad” by clicking on the three dots in the post’s top right corner. When Instagram asks why you want to conceal the advertisement, pick the best option.
  2. Report them
    You can also manually report ads as they appear in your feed as an alternative. You may choose “Report ad” by selecting the three dots in the post’s top right corner. Try to choose this option if there is a more serious matter because this is a more serious complaint against the advertisement.

Here at Plixi, we employ an AI-based targeting method. You won’t have to restrict your attention to Instagram ads. It can boost the number of Instagram users interacting with your material. You can accomplish this without employing ghost followers on Instagram.

We’d love to help you with your goals. You should use what you’ve learned as soon as possible. Rely on us if you wish to succeed on social media. Start increasing your Instagram following right away!

The #1 Rated Instagram Growth Service

Plixi helps you get more Instagram followers, likes and comments (and a bunch of other stuff) 10x faster.

Start Growth

Join 25,000+ Successful Instagram Marketers using Plixi today:


Demo is King

Get familiar with Plixi by exploring our live demo dashboard.

See live demo