Instagram Models: Tips To Strut Your Way to IG Fame!

You see them everywhere, and you likely follow a few. Instagram models are everywhere. Instagram is just a great platform for models. For example, it’s where the plus-size Instagram model can post her high-quality visual content.

The model industry has been unkind. You may hear a Chinese model or African model complain about unfair treatment. Instagram is here to give everyone an opportunity.

As a model, you can get unmatched visibility there. It could happen to you as well. Read this article to find out how!

3 Lessons From the Hottest IG Models

The hottest IG models don’t gain success just because they are hot. They are very deliberate about sharing content. 

Here are three tips you can garner from them.

1. Establish a Strong Brand

An IG model needs a strong identity. Followers need to associate them with a certain aesthetic and value system. Followers are more likely to invest their time in that influencer if they agree with their content.

There are so many different aesthetics on Instagram. Of course, it’s fun to play around in them on occasion. Trends come out often, and taking part could be excellent marketing. But it’s always useful to have an aesthetic to call your own. It gives your followers a sense of certainty.

It’s also great to have obvious values on Instagram. Your followers will ascribe them to you if you don’t make them obvious. Don’t shock them when one day you come out promoting an alcohol brand, and they think you don’t drink.

2. Use Collaboration Opportunities

IG models don’t act alone. They join forces with other online creators. Collaborating with other creators is a great way for them to reach new audiences. This is why sometimes we will see them pose with creators in a different niche than theirs. 

They are trying to expand and find new followers. Maybe these followers don’t know they would love this Instagram model’s content. It’s always worth a try to expand your reach on Instagram.

Models sometimes find other models. Together, they can collaborate for pictures or Instagram Reels. Maybe they want to show off outfits in varying sizes or highlight the versatility of some products. Each model can leverage their following in this collaboration.

Insta models can also collaborate with local brands. Maybe they find it useful to have a strong following in their hometown. They could benefit from the exposure that a local brand has. There are many ways for a collaboration to work out well for influential models. They just need to ensure they have something to gain from teaming up.

3. Do Trending Challenges

Instagram lets creators showcase their skills by participating in Instagram challenges. Sometimes, there are make-up or fashion challenges that models will like. They could also join a workout or a cooking challenge. 

IG Models don’t need to limit themselves. They should simply be open to the prospect of a challenge. It is a great way to promote their brand across Instagram. A user may be looking for content surrounding that challenge. While looking, they may stumble upon a creation of yours.

Let’s Take a Look at Some Popular Instagram Models

Popular Instagram models on IG do more than pose to be successful. They tell a story with everything they share online. This way, they get long-term followers for their Instagram page. Let’s talk about creators who do more than pose in front of a ring light all day.

Natasha Oakley (@tashoakley)

IG models can branch out from modeling. Take Natasha, for example. She maintains an excellent physique but is so much more than that. 

She is also a Pilates instructor and author. She also gives a peek into her married life. You don’t have to limit yourself to just posing for pictures. You can expand your brand.

Pia Muehlenbeck (@piamuehlenbeck)

It would be fine if all Pia did was showcase her beautiful fashion sense. But she chooses to share her love for travel as well. It helps us feel like we got a first-class ticket to Dubai or London. 

Occasionally, you’ll also see her gush about the love of her life.

How the Top Instagram Models Make Money 

These IG models are not posing just because it’s a hobby. Yes, they bless us with beautiful images. But they don’t do it for free if they have the chance. Some of them earn income from producing visually appealing content. 

Do you want to know how the top Instagram models make a living on this platform? Let’s talk about three different ways.

1. Brand Sponsorships

The people who usually act in commercials are essentially models themselves. They highlight products or services in the best possible light. The aim is to encourage people to buy a product. The same thing is happening on Instagram right before your eyes. Have you ever seen a hashtag #ad post? 

That means that an IG model received compensation for making that post.

They may have partnered with a brand that needed them to highlight the best features of their product. These brands know that these IG models have a shortcut to their ideal target audience. 

The model agrees to post on their Instagram to expose the product to their followers. Overall, it is a mutually beneficial arrangement and is popular amongst Instagram models. 

2. Affiliate Links

Think of Insta models that offer discount codes to help you shop at online stores. They aren’t just doing it for you to like them more. They earn a commission when you buy a product using their discount code. It is a brand’s way of tracking how many sales this model can generate. 

Affiliate marketing is popular with online models. They receive clothing and post photos on the Internet. The hope is that people will like their content so much that they also buy the clothes. Who better to model these clothes than an Instagram model? Now, people can see what these products look like on someone other than the website model.

3. Promoting External Sites

Some of these models are quite intoxicating. Their followers can’t get enough of them, and sometimes, they need to see more of them. Instagram guidelines circumvent what an IG model can post. If they want to share more, they must post content on an external site.

Instagram is a good platform for giving people a taste of what they can get on a subscription. Maybe they show more of their daily lives or provide a more vulnerable side. Followers won’t pay Instagram for this premium content. They would subscribe to an external website. 

After seeing these options, you might be asking, “How much do Instagram models make?” Let’s discuss your options.

How Do I Become an Instagram Model as a Beginner?

You can become a model by being authentic while posting content on Instagram. Social media has its faults, but it is also very inclusive. 

The runways and high fashion magazines still largely look for a particular aesthetic. This means that beautiful creators who don’t have the right measurements may not have the same opportunities. Instagram evens the playing field. Models of all shapes, sizes, and heights can build a platform of supporters.

1. Capitalize on the Clothes You Already Have

Please don’t max out your credit card to follow the latest Instagram trend. You can start a career with the clothes you already have. There is a huge following online for thrifting and DIY. 

Not all creators have to rock luxury brands to gain notoriety. You can rely on your physique. Trust that your ideal tribe will find you when you post the content you are most comfortable sharing.

Perhaps you can distract them by posting very high-quality content. It won’t matter if your clothes are cheap if the video is sharp. Remember that most people earn an average income and don’t spend it on the latest Chanel. Appealing to the masses could be an excellent marketing decision for your brand.

2. Play Around With Multiple Aesthetics

Have you heard of the clean girl aesthetic? Maybe you stumbled upon the coquette aesthetic. There are many fashion trends out there for creatives to try out. If you don’t know your niche, dabble in multiple options. Find out what your audience likes the most and capitalize on that content. 

This doesn’t mean that you have to stick with this aesthetic forever. Leave the door open to try out different looks to attract a particular following. In the beginning, make sure that you like creating content. It might be hard to like it when you work too hard to source clothing pieces.

3. Be Confident in Your Body

When you’re not confident, it shows on camera. You have to like how you look before sharing it on the Internet. There are people out there that will pick you apart. You need to make sure that you are not one of them. 

Remember that there is an audience for your particular body type. Instagram allows you access to them. They may not be in your town; they might be in another country altogether. When they find you, make sure they see themselves in you. This is a great way to build a lasting follower base.

Good Hashtags for Models Looking for Exposure

Instagram hashtags are great for increasing your overall reach on the platform. 

It’s how you connect with new people who like what you post. You just need a good strategy for putting your hashtags together. A good mixture of popular, niche, and branded hashtags is great for establishing an online presence.

What are good hashtags for models on Instagram? You could use specific hashtags when you are an IG model. Here are some suggestions to guide you in creating your next caption.

Use Hashtags That Match the Aesthetic

Perhaps you are an IG model focusing on fitness influencing. The hashtags that you use should specifically include fitness content. This is how you draw in an audience that wants to see you model fitness clothes. 

If your clothes are closer to athleisure, be specific. You want your content to show up in the appropriate search results.

Tag Scouts 

Modeling agencies don’t just walk around at malls for potential anymore. Instagram gives them an online digital catalog through which they can swipe. Someone can discover you based on your Instagram profile. 

Maybe they’ll stumble upon your page because of your general hashtag. Or, you could reel them in by using a scouting hashtag.

Using a scouting hashtag in a post ensures you appear in the search results. It’s a passive way of putting yourself out there. Being an IG model is already a great way to follow your dream. Just don’t discount how useful having an agent behind you could be.

How Much Do Instagram Models Make From Creating Content Online?

There are no set prices for paying Instagram models. The buyer and the seller have to negotiate to arrive at a cost. There are some factors that each party will consider when coming to a decision. Here is a list:

1. The number of followers
2. The engagement rate
3. The demographics of the target audience
4. The quality of the content

It is clearly a lucrative opportunity. Now, you must be asking, “How do I become an Instagram model?” 

Building a following is essential. Instagram models sometimes have huge teams behind them. We can be your team. We can help to expand your social media presence and get you the visibility you deserve. With a strong following, brands will have no choice but to engage you as their model of choice.

We have an advanced AI targeting algorithm and an in-house platform for Instagram influencers. 

Are you ready to expand your Instagram following? Sign up with Plixi today!