9.24k 232 5.9%
Calculate your engagement rate, follower growth, and more with our Instagram Engagement Calculator.
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Likes per post
Comments per post
9.24k 232 5.9%
11.6k 263 7.4%
10.8k 586 7.1%
10.6k 19.5k 18.6%
6.05k 142 3.8%
4.34k 112 2.8%
4.34k 148 2.8%
4.92k 204 3.2%
Engagement rate (ER) is the percentage of an influencer's total followers that engage with their content.
ER is a metric that allows you to understand an influencer's engaged audience. A low engagement indicates that the audience is not content with what they are seeing, and may also display signs of most followers being bots or inactive accounts.
Marketers look at social media algorithms to understand how a creator's content reaches people. They learn from this so they can think about how often people engage with posts, the kind of posts that reach different-sized groups on various platforms, and whether these differences matter as much socially or economically compared with one another.
When you're looking at how often people engage with your content, it's important to keep in mind that there can be two different types of engagement: negative or positive.
To get specific details on any Instagram profile, use our Instagram Engagement Rate Calculator to detect whether an account has fake followers.
An engagement rate is the number of people who react to an Instagram influencer's posts. This includes people who like, share, or comment on the post. Marketers look at this to understand how an Instagram influencer's content reaches their followers. They also look at how different types of posts reach different-sized groups on various platforms.
There are several reasons why marketers or businesses might want to calculate Instagram engagement rates.
The Instagram engagement calculator measures whether your content interests your followers. It's no use having a large following if they don't interact with your posts.
Before any influencer collaboration, you should always check the quality of a creator's following. To get essential statistics about an account, use the engagement rate Instagram calculator. This is critical for creators who want to land brand deals.
Engagement on Instagram is any activity done by a user in response to your content. This can be likes, comments, or views of Stories. At Plixi, we use a free Instagram engagement calculator to help us measure engagement quickly and accurately. We calculate the Instagram engagement rate using this formula:
Instagram ER = (Number of Likes + Number of Comments)/Total Followers * 100%
By using the Plixi engagement Instagram calculator, you will be able to determine how well your profile performs on Instagram. The calculation is free and provides accurate results due to the intelligent formula applied by Plixi's official website.
An engagement rate calculator for Instagram can improve your social media strategy by helping you track what works and what doesn't.
Having seen the long calculation process, it is very time-consuming to complete this by hand. Additionally, in order to gather the data necessary, you would need to export all of the posts' statistics and then use a formula to get the final ER value. Excel is not required for this task! There is a free online solution that does everything for you.
Our free online Instagram ER calculator helps you:
Accounts come with free basic information. For example, a follower growth graph will show if there is an organic or suspicious increase in subscribers. It’s one of the simplest ways to reveal giveaway or inauthentic growth.
If you want your Instagram account to be more successful, you need to have a high engagement rate. With a higher engagement rate, your profile will be constantly brimming with new posts and stories, which will in turn make it more likely for the Instagram algorithm to notice your account. And once that happens, you'll start gaining another batch of followers who will enjoy your content. But how do you increase your engagement rate?
Here are some of the most common approaches to increase Instagram engagement:
The average ER varies depending on the country, category, and size of following for an influencer. Take this into account when you're thinking about working with someone from a different area or who has a different specialty than what you're used to.
For example, US-based influencers have higher ERs, on average, than similar accounts in Brazil or India; nano-influencers boast better average engagement rates compared to macro-influencers; sports enthusiasts engage their audience at higher rates than those focused on lifestyle topics
Generally, an average engagement rate falls between 1 and 3%. For every percentage point increase from there, the creator or influencer has a higher quality audience. Additionally, age plays a role— usually, younger generations are more likely to be interactive and leave comments on Instagram posts. Furthermore, follower count makes a difference— it's easier to engage fewer followers than it is to engage tens of thousands of them.
A "good" engagement rate on social media platforms like Instagram is usually between 1% to 5%. However, the more followers a user has, the harder it becomes to maintain that percentage. In 2023, Plixi's own social media team reported an average Instagram engagement rate of 4.88% with 135k followers.
Instagram itself is tight-lipped about what constitutes a strong engagement. Nevertheless, general opinions from social media marketing experts seem to lean towards rates close to 1% to 5%. To provide some context, in 2023 Plixi's internal social media group averaged an impressive 4.88% engagement rate using their platform.
A low engagement rate indicates a lack of interesting content and/or an uninterested audience. To check if your audience is real, follow these steps:
Besides having phony follows bringing down your stats, less frequent postings with boring content do the same thing. When followers stop interacting with your posts because they hold no value, this number drops as well.
Basically, ER only reflects the number of reactions and not whether those reactions are from real people or artificial accounts. There are a lot of ways to get fake or inauthentic likes, comments, or followers including:
Although these methods may result in a high number of likes and followers, they will not create a loyal audience. Additionally, all of these choices will lower Engagement Rate. A low ER is often an indicator of fake followers. On the other hand, if someone has a high ER, it usually means that you need to do more research to understand why this person is so popular.
Social media professionals typically recommend posting once a day at most, and 3-7 times per week. However, what's more important is that you are consistent with your posts. What's more important is that you are consistent with your posts.
If it doesn't make sense to post on a certain day of the week, then don’t do so. Rinse repeat every morning - this will help keep things interesting while also keeping people engaged in what matters most.
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