Engagement Rate Calculator

What Is an Instagram Engagement Calculator?

An Instagram Engagement Calculator is an online tool for evaluating the engagement rate of an account. The engagement rate (ER) highlights the percentage of the Instagram page’s followers interacting with the content.

This metric is useful for understanding how often people engage with specific content. It also highlights what types of posts reach different audiences.

What Can an Instagram Engagement Rate Tell You About a Content Creator?

The engagement rate on Instagram can tell you the following about a content creator:

• Whether the follower base consists of an active community of users or fake and inactive accounts
• If the account’s followers enjoy what the creator is covering in their posts
• The potential of the creator to reach an engaged audience with their content
• If the followers like the creator’s content

It’s easy to detect whether an account has fake follower growth with our engagement calculator. It provides detailed information, which can help evaluate an account’s authenticity. You can also see if their content and marketing strategies are helping them grow on the social media platform.

Importance of Instagram Engagement Rate Calculator

The Instagram calculator is an essential tool for businesses, creators, and marketers because:

• It shows the effectiveness of your content strategy and posting schedule.
• It highlights how the audience responds to your posts and content.
• It indicates whether you should collaborate with the creator or brand to increase engagement and reach.
• It lets you compare your engagement rate with your competitors and discover what needs improvement.

The engagement rate calculator provides insight into an account’s actions and how they translate into user engagement as Instagram Analytics.

How To Calculate Instagram Engagement Rate

Engagement on Instagram refers to users’ actions after coming across your content in their feeds. This can be likes, comments, stories, reel views, and saved posts. Here is how we calculate engagement rate on Instagram:

Instagram ER = [(Number of Engagement Actions) / (Total Account Followers)] x 100

With our engagement calculator, you can evaluate your account’s performance on Instagram. You can even check on influencers, celebrities, and competitors to see how they’re faring on the platform. Our calculator is free and provides accurate results that you can use to make better decisions.

For example, you are covering content that is different from what you usually do. Our tool lets you see how your audience responds to your content.

Why Use an Instagram Engagement Checker

An engagement checker for Instagram is a must-have tool for the following reasons:

1. Save time and effort: Calculating an Instagram page’s engagement rate by hand is time-consuming. You must export all the posts’ statistics, extract the data, and then feed it into an algorithm. (Or, even more time-consuming, do the equation by hand.) With our free online calculator, you don’t have to worry about any of that.
2. Error-free calculations: It’s easy to make mistakes when only dealing with numbers. A small error can throw off your calculations and affect your decision-making. On the other hand, we know how to check Instagram engagement accurately every time
3. Determine an account’s authenticity: Our tool comes with a follower growth graph, which shows whether the increase in follower count is organic or suspicious. This feature of the Path Social alternative highlights whether an account has real or fake followers.
4. Monitor your competitors: You can enter your competitor’s Instagram username to see how they’re performing on the social media platform. It provides insight on what metrics you need to improve to reach your audience.
5. Check if your strategies are effective: It’s easy to track the effectiveness of your strategies on Instagram with this tool. The follower graph visually represents whether you’re growing or need to change your game plan.

Our calculator will take less than a few seconds to give you an accurate creator engagement rate.

How Do I Increase Engagement on Instagram?

Here are expert tips from Plixi’s team of Instagram account managers and marketing experts:

1. Post high-quality content regularly that your audience wants to watch and will keep returning for more.
2. Have a consistent aesthetic or theme that matches your brand.
3. Engage with other users in a meaningful manner. This shows your audience that you’re listening to them and encourages them to engage with your posts.
4. Get creative with your stories and reels.
5. Communicate directly with your followers with Instagram Live. Greeting viewers personally, answering questions live, and showing your audience your world can make a significant difference.
6. Utilize hashtags and location tags to make your content discoverable to new accounts and non-followers.
7. Follow Instagram trends and see how you can include them in your content.
8. Collaborate with other Instagram creators and brands in your niche to increase your reach, which boosts engagement.
9. Host a poll and ask relevant questions to learn more about what your audience wants to see from you.
10. Give your Instagram followers a peek at what happens behind the scenes.

A higher engagement rate can push your account along the path of success. Try these tips for a few weeks and use our Instagram engagement rate calculator to see their effectiveness.

What Is the Average Instagram Engagement Rate in 2025?

The average engagement rate depends on the following factors:

• Average age of the follower base
• Country
• Content Category
• Size of the creator’s following

This is why the engagement rate can vary significantly. For example:

• Younger generations tend to be more interactive and leave comments on Instagram posts.
• US-based influencers may have higher engagement rates than creators in regions where Instagram isn’t popular.
• Sports content may receive more engagement than lifestyle posts or vice-versa.

• Nano-influencers’ engagement will be better than the metrics of macro-influencers.

What is a good IG engagement rate?

A good Instagram engagement percentage falls between 0.7% and 4%. If engagement goes beyond this range, it indicates the creator has a high-quality and active audience.

It’s important to consider the account’s follower count. It’s easier to engage fewer followers than to make tens of thousands of them happy with your posts. Use our calculator to check if your engagement metrics are increasing. You’ll need to try a different approach if there is a significant drop.

Is a 5% Engagement Rate on Instagram Good?

Yes, a 5% engagement rate on Instagram is good. However, you have to look at this metric with context. As an account’s follower count grows, it becomes harder to maintain a good engagement rate. In 2025, Plixi’s social media team reported an average engagement rate of 4.88% with 135K followers.

Why Is My IG Engagement So Low?

Your engagement rate is so low for the following reasons:

• Your content isn’t interesting, or you’re trying to appeal to the wrong audience.
• You may have fake or inactive followers throwing off your performance metrics.
• You’re not posting enough content to get your audience’s attention or publishing at the wrong time.
• You’re not using what’s trending on Instagram in your content.
• You aren’t making the most of various Instagram features like stories and reels.

Can You Find Fake Followers Using Instagram Engagement Rate Calculator?

No, you cannot find fake followers using our Instagram’s Instagram Engagement Rate Calculator. It only reflects the number of reactions, not whether they come from real or inauthentic accounts.

You can get fake followers, comments, and likes from:

• Contests and giveaways
• Follow for follow activities
• Instagram bots
• Engagement pods, where a group helps promote each other’s Instagram posts to increase ER.
• Mass liking or following activities

These methods may initially result in high engagement. However, they won’t help create a loyal audience and will lower the engagement rate over time. Focusing on organic growth is always better, as the effects are long-lasting.

Moreover, the followers you gain organically will stick around, as they’re following you for the content you post regularly.

Should You Post Every Day on Instagram?

Instagram experts suggest posting at least once daily and 3 - 7 times weekly. However, consistency is just as important as posting frequency.

If it doesn’t make sense to post during a certain day of the week, you should stick with this schedule. This ensures your content is always interesting and keeps people engaged.

You need to discover what works for you on Instagram. Try different posting strategies and measure their effectiveness with our calculator.