Instagram Engagement Rate Calculator

What Is Instagram Engagement Rate?

Engagement rate (ER) is the percentage of an influencer's total followers that engage with their content.

ER is a metric that allows you to understand an influencer's engaged audience. A low engagement indicates that the audience is not content with what they are seeing, and may also display signs of most followers being bots or inactive accounts.

Marketers look at social media algorithms to understand how a creator's content reaches people. They learn from this so they can think about how often people engage with posts, the kind of posts that reach different-sized groups on various platforms, and whether these differences matter as much socially or economically compared with one another.

When you're looking at how often people engage with your content, it's important to keep in mind that there can be two different types of engagement: negative or positive.

To get specific details on any Instagram profile, use our Instagram Engagement Rate Calculator to detect whether an account has fake followers.

What can an engagement rate tell you about a content creator?

An engagement rate is the number of people who react to an Instagram influencer's posts. This includes people who like, share, or comment on the post. Marketers look at this to understand how an Instagram influencer's content reaches their followers. They also look at how different types of posts reach different-sized groups on various platforms.

Importance of Instagram Engagement Rate Calculator

There are several reasons why marketers or businesses might want to calculate Instagram engagement rates.

• One of the most important ones is that it allows them to verify if an influencer candidate has a real and engaged audience, as well as a transparent profile with no fake followers. This can be vital in ensuring affiliate marketing results, as calculating the engagement rate provides insight into potential ROI (return on investment).
• By measuring engagement, affiliate marketers can more precisely estimate their ROI and budget.

The Instagram engagement calculator measures whether your content interests your followers. It's no use having a large following if they don't interact with your posts.

Before any influencer collaboration, you should always check the quality of a creator's following. To get essential statistics about an account, use the engagement rate Instagram calculator. This is critical for creators who want to land brand deals.

How to calculate Instagram engagement rate?

Engagement on Instagram is any activity done by a user in response to your content. This can be likes, comments, or views of Stories. At Plixi, we use a free Instagram engagement calculator to help us measure engagement quickly and accurately. We calculate the Instagram engagement rate using this formula:

Instagram ER = (Number of Likes + Number of Comments)/Total Followers * 100%

By using the Plixi engagement Instagram calculator, you will be able to determine how well your profile performs on Instagram. The calculation is free and provides accurate results due to the intelligent formula applied by Plixi's official website.

Why use an Engagement Rate Calculator for Instagram

An engagement rate calculator for Instagram can improve your social media strategy by helping you track what works and what doesn't.

Having seen the long calculation process, it is very time-consuming to complete this by hand. Additionally, in order to gather the data necessary, you would need to export all of the posts' statistics and then use a formula to get the final ER value. Excel is not required for this task! There is a free online solution that does everything for you.

Our free online Instagram ER calculator helps you:

1. Get your account's ER in a few seconds.
2. Analyze any non-private account with 500 or more followers.
3. See the main info about an account, such as follower growth history and average engagement rate.

Accounts come with free basic information. For example, a follower growth graph will show if there is an organic or suspicious increase in subscribers. It’s one of the simplest ways to reveal giveaway or inauthentic growth.

How do I increase engagement on Instagram?

If you want your Instagram account to be more successful, you need to have a high engagement rate. With a higher engagement rate, your profile will be constantly brimming with new posts and stories, which will in turn make it more likely for the Instagram algorithm to notice your account. And once that happens, you'll start gaining another batch of followers who will enjoy your content. But how do you increase your engagement rate?

Here are some of the most common approaches to increase Instagram engagement:

1. Regularly post high quality content
2. Have a consistent theme or aesthetic for your page
3. Utilize videos, hashtags, and location tags. Examine hashtags you enjoy, then scroll through the postings to discover new accounts to follow and interact with.
4. Using Instagram Comment Pods. Despite many discussions around them, I see them as a good way to ensure you're consistently engaging with accounts you like. If you want more information on what a comment pod is, please read this blog post.
5. Get involved with other users. By engaging with other users - whether it's by saving photos you like or something else - you improve the experience for all future users and show Instagram that their content is valuable. This act of kindness sets a precedent for others to follow suit with your own content.
6. Get creative with stories and reels
7. Instagram Live is a great way to communicate directly with users, distribute news, and increase engagement. 80% of viewers would rather watch a Livestream than read an article, so give your audience what they want! Answering questions live, greeting viewers by name, and generally inviting your audience into your world in a personal and engaging manner can make all the difference. Plus, you can use our engagement rate Instagram calculator after a few live sessions to check your results.

What is the average Instagram Engagement Rate in 2023?

The average ER varies depending on the country, category, and size of following for an influencer. Take this into account when you're thinking about working with someone from a different area or who has a different specialty than what you're used to.

For example, US-based influencers have higher ERs, on average, than similar accounts in Brazil or India; nano-influencers boast better average engagement rates compared to macro-influencers; sports enthusiasts engage their audience at higher rates than those focused on lifestyle topics

What is a good IG engagement rate?

Generally, an average engagement rate falls between 1 and 3%. For every percentage point increase from there, the creator or influencer has a higher quality audience. Additionally, age plays a role— usually, younger generations are more likely to be interactive and leave comments on Instagram posts. Furthermore, follower count makes a difference— it's easier to engage fewer followers than it is to engage tens of thousands of them.

Is a 5% engagement rate on Instagram good?

A "good" engagement rate on social media platforms like Instagram is usually between 1% to 5%. However, the more followers a user has, the harder it becomes to maintain that percentage. In 2023, Plixi's own social media team reported an average Instagram engagement rate of 4.88% with 135k followers. 

Instagram itself is tight-lipped about what constitutes a strong engagement. Nevertheless, general opinions from social media marketing experts seem to lean towards rates close to 1% to 5%. To provide some context, in 2023 Plixi's internal social media group averaged an impressive 4.88% engagement rate using their platform.

Why is my IG engagement so low?

A low engagement rate indicates a lack of interesting content and/or an uninterested audience. To check if your audience is real, follow these steps:

1. Check for fake followers by looking for accounts that seem suspicious or have very few posts. Additionally, look for users who follow lots of people but don't have many followers themselves.
2. Another way to tell if someone is faked is through their profile picture. If they don't have one or it's just a random image, there's a chance they're not real.
3. Finally, see if the account has been created recently and doesn't have much activity on social media platforms other than yours; mass-following in hopes that you'll return the favor is also another signifier of fakeness.

Besides having phony follows bringing down your stats, less frequent postings with boring content do the same thing. When followers stop interacting with your posts because they hold no value, this number drops as well.

Can you find fake followers using Instagram Engagement Rate Calculator?

Basically, ER only reflects the number of reactions and not whether those reactions are from real people or artificial accounts. There are a lot of ways to get fake or inauthentic likes, comments, or followers including:

• Instagram Bots
• Follow for follow activity
• Contests and giveaways
• Engagement pods (a community of individuals who help each other promote their Instagram posts in order to increase ERs, usually fraudulently and frown upon by Instagram)
• Mass following or mass liking activity

Although these methods may result in a high number of likes and followers, they will not create a loyal audience. Additionally, all of these choices will lower Engagement Rate. A low ER is often an indicator of fake followers. On the other hand, if someone has a high ER, it usually means that you need to do more research to understand why this person is so popular.

Should you post every day on Instagram?

Social media professionals typically recommend posting once a day at most, and 3-7 times per week. However, what's more important is that you are consistent with your posts. What's more important is that you are consistent with your posts.

If it doesn't make sense to post on a certain day of the week, then don’t do so. Rinse repeat every morning - this will help keep things interesting while also keeping people engaged in what matters most.