Instagram Marketing Encyclopedia

Definitions and breakdown of key Instagram marketing terms and concepts are explained below.

Visit our Instagram growth guide page to get more comprehensive information and advice on how to market and grow your business on Instagram.

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Instagram Encyclopedia Terms

What is Instagram Automation – Instagram Automation Definition

Instagram automation is a process of using third-party tools to help you manage your Instagram account. These tools can help you with things like scheduling posts, tracking analytics, and responding to comments. There are a number of Instagram automation tools available that can help you automate your Instagram activity, including...

What is Instagram Engagement – Instagram Engagement Definition

Instagram engagement is a measure of how often users interact with your content. The more engaged your followers are, the more likely they are to see your content in their feed. To increase engagement, post interesting and relevant content that encourages users to like, comment, and share. While growing your...

What is Instagram Reels? - Instagram Reels Definition

Instagram Reels is a feature where users can make short 15-second video clips to music, which they then post on their Stories, Explore Feed, or new Reels tab. The newest video feature on Instagram, Reels, is now available in the United States and 50 additional countries. Reels Explore Feed works...

What is Instagram Pods? - Instagram Engagement Pods Definition

An Instagram engagement pod is when a group of users who are in similar industries come together and comment on each other's photos or videos. By doing so, they increase the number of likes and comments on their posts, which also increases their reach and visibility on the app. Pods...

What is Instagram Vanish Mode? - Vanish Mode Definition

Vanish Mode was introduced on Facebook Messenger in 2020. However, it has now also been added to Instagram's messaging features. This feature allows users to join or create temporary chat threads that automatically get deleted once the chat is finished. If you enable Vanish Mode, any message you send in...

Instagram Impression – What Is It, How To Track and Grow

Instagram impressions are the number of times your content, be it a post, story, or ad is displayed to users. This metric simply measures potential views and not actual views. So if one user sees your post 15 times, that counts as 15 impressions. Your Instagram impression rate is the...

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