How To Promote Your Business on Instagram to Win Any Niche

Learning how to promote your business on Instagram is a fun and diverse process. You can use many strategies, and they overlap well with other platforms. Therefore, you can hit the ground running if you know how to promote your business on other digital platforms. 

We’ll share a wide range of strategies so you can start with ones you are comfortable with. This may increase your chances of success and help promote the business to new heights. You can skyrocket your business’s sales and brand recognition with the right promotion strategies. 

Read to the end to understand how Plixi helps businesses get more customers on Instagram. We are an established Instagram growth service with many years of experience.

How To Promote Your Business on Instagram for Free

Are you interested in learning how to promote your business on Instagram for free? The methods in this section are free but may take extra time. They are good starting points for new businesses and those on a tight budget. 

Furthermore, you don’t need advanced skills to succeed with these. You simply need to start, and you’ll learn the important aspects along the way. 

1. Release a Horde of Content

Social media platforms like Instagram are all about releasing as much content as you can. Fortunately, Instagram allows you to post various content types to target different audiences. 

Take advantage of each one to increase the scope of your business promotional effort. Here are the different Instagram content types:

• Instagram Live: You can broadcast live streams to your audience. The success of live streams depends on your content and interactivity. You need to make the audience feel like they are part of the livestream. One of the best ways to achieve this is by answering questions within the chat section. 
• Instagram Reels: You can use reels to post videos that are up to 90 seconds long and add a lot of editing. This is a high-traffic generation method when you create viral content. Also, you can add music to reels from the Instagram library. Adding music to Instagram Reels is an intuitive and fast process. 
• Instagram Stories: Stories are very similar after learning how to post reels. However, Instagram Stories are limited to your followers and automatically disappear within 24 hours. Therefore, you cannot promote your business with stories to new leads. 
• Instagram posts: The regular posts that allow you to post the most content are Instagram posts. After uploading these, they stay live forever. You can post a video or photo with text with a limit of 2,2000 characters. 

2. Find Instagram Influencers

You can hijack the audiences of Instagram influencers so they promote your business for you. They may choose to do this if they genuinely like your brand. However, you may need to give free products or shout out to their account on your own. 

However, many influencers will ask for payment, so you need to search for a while before you find a free match. Use templates and send direct messages on Instagram to find the right influencers. Also, keep a spreadsheet of your contacts lists for an organization. You may end up with many influencers happy to promote your business on Instagram. 

3. Switch to an Instagram Business Account

Consider switching to an Instagram business account, which is free of charge. You can have multiple accounts under the same user, email, and password combination. You simply need to switch between the accounts in the settings. 

Business accounts provide you with the means to inspect your account performance from a data dashboard. For example, you can inspect the engagement levels of your Instagram posts. This allows you to understand your Instagram target audience better. 

Also, the dashboard allows you to set up dedicated product pages. Hence, you can sell products directly within the Instagram social media platform. This is ideal if you don’t have a website of your own. 

4. Use Highly Searched Hashtags

Hashtags are one of the primary ways people find content on Instagram. Therefore, using the right hashtags can drive more traffic to your content and promote the business. You can find the top-performing hashtags on Instagram Insights or search for them online. Also, you can research competitors to see what kind of hashtags are working for them. 

However, don’t spam too many hashtags on a small handful of posts. Instead, you must restrict the number of hashtags per content to about 3-6. You can always increase the number of posts to ensure you can cover more hashtags in your strategy. 

How To Promote Your Business on Instagram With Content Repurposing

Content repurposing is the practice of using existing content to post more. Do this by transforming the content or cutting it up into smaller pieces. For instance, you can convert YouTube videos into short Instagram Reels. 

You can complete this manually or hire a content marketing specialist to determine the best approach. You’ll be pleasantly surprised by the effectiveness of promoting your business using existing content. 

Best Way To Promote Your Business on Instagram

Do you want to discover the best way to promote your business on Instagram? In this section, we’ll focus on some paid methods for promoting business growth. After all, using money is a faster way to achieve growth and scale. 

Paid Instagram Advertising

Once you sign up for a business account, you can use Instagram advertising. This allows you to create ads that will show up in the user’s fee of your target audience. For example, when users scroll their Instagram Reels feed, they will see your advertisement. 

It’s important to research your competitor’s advertisements to understand the vibe of the platform. Your advertisements must be engaging and casual since that’s what the platform thrives on. You also need to go after the right keywords to increase the effectiveness of your advertisements. 

Using paid advertising is a good choice if you want results fast and have a big budget. However, you must avoid spending money on the wrong ideas. You can hire an Instagram marketing service if you need help. 

Instagram Marketing Agency

You can take advantage of the many Instagram marketing agencies that can help you elevate your business. However, there are several different factors you must consider before finding the best agencies. 

• Reputation: Read up on the reputation of the agencies you want to hire. This allows you to discover any red flags that should make you question the practices and quality. You can evaluate the reputation on review websites and social media platforms. 
• Price: The cost must be worth the quality of services you receive. Therefore, compare the prices of different agencies, but also consider the price. The final choice must depend on both factors to make the best business decision. 
• Speed: Ideally, the service will have the capacity to deliver results quickly. Therefore, ask about the turnaround times for their services. Slow services may have too many clients and consequently struggle to produce the work. 
• Customer support: You should expect an account manager for your account so you can expect better service. Also, the customer support team must have multiple communication methods. This ensures you can choose the one that you find most comfortable. 

Use Other Digital Assets

Do you have a presence on other digital assets, such as social media platforms or a dedicated website? You can drive traffic from these assets to your Instagram URL to increase the follower count. You can then build upon this growth to elevate your Instagram account. 

For example, you can email members of your list to let them know about your Instagram account. Also, give them a reason to visit the account to check out the content. For example, you can add exclusive images and product videos to your Instagram account.

How To Switch to a Business Account on Instagram

Now, let’s focus on how to switch to a business account on Instagram. The process is simple, allowing you to switch between your personal and business accounts when needed. 

1. Press the three-dash line icon in the top right-hand corner. 
2. Press the Settings and Privacy. 
3. Press Account type and tools. 
4. Choose the Switch to Professional Account option. 
5. Press Continue. 
6. Choose your business category. 
7. Add your business contact details. 
8. Set up your shared logins. 

How To Promote Your Friend’s Business on Instagram

Do you want to discover how to promote your friend’s business on Instagram? You can quickly help a friend with their account growth if you have an established presence. This is especially handy if your friend is operating in the same niche. Continue reading for the top ideas on how to promote your friend’s business:

1. Post on Your Account

You can feature your friend’s account within your posts. For instance, you can promote their account directly or add a short mention. The success of this strategy depends on your level of endorsement and the size of your audience. 

Also, it’s only a good idea to mention a friend’s account if your target audience finds it valuable or interesting. Otherwise, it will come across as spam and negatively affect your relationship with the audience. 

2. Use Tags

Instagram has a tagging system that allows you to mention other accounts in your account organically. Use these tags where they make sense to your account. Users can then click on the tags and arrive on your friend’s business account page. 

3. Instagram Live Interview

Consider creating a live Instagram stream where you interview your friend. You can ask a series of questions to allow the friend to explain their business. You can also turn the Instagram live sessions into a series of Reels content. 

Furthermore, your audience can use the chat feature to ask questions. This interaction will help the audience better understand what the business brings to the table.

Top Things To Avoid When Promoting Your Business on Instagram

To ensure you don’t undo the hard work of promoting your business on Instagram, consider the top things to avoid. These are the basis of what you must know about Instagram to build a large brand for the long term:

1. Follow the Instagram community guidelines: You must follow the Instagram community guidelines to avoid getting suspended or banned. For instance, you must not harass other users and avoid using hate speech. You can read a long list of guidelines on the Instagram website, and it’s constantly updated.  
2. Don’t directly copy competitors: It’s a good idea to execute competitor research to figure out what works on the platform. However, directly copying your competitors isn’t a good idea. Instead, try to take what competitors have done and put a unique twist. This gives the Instagram audience something fresh to consider. 
3. Don’t buy too many followers: Buying followers and engagement metrics such as likes is tempting. However, they can get you banned since Instagram has a process to catch this behavior. This is especially true when you buy a lot of followers in a short time. Hence, when buying followers, buy from reputable vendors that send real accounts.

Is It Worth Promoting Your Business on Instagram?

Investing in a comprehensive Instagram promotion strategy is a no-brainer if you want more sales and brand recognition. Instagram is a popular social media platform with a massive amount of traffic. Also, the diversity of users means you can market all types of products. 

Now that you understand how to promote your business on Instagram, give it a try for yourself. However, Plixi can help you get started if you’re having trouble. It will save you a lot of time, and the ROI on the investment speaks for itself. 

Do you need help promoting your business on Instagram to new heights? Then, Plixi can help you reach your niche’s top with our unique approach. We focus on targeting specific audiences to increase your conversion rate. Start growing and boosting Instagram followers today.