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Engagement Rate on Instagram: The Number That Really Matters

Plixi Team

Jun 11, 2024 12 min read

10x Faster Instagram Growth. Automatically.

You can amass all the followers you want, but your engagement rate on Instagram will be the number that is of utmost importance. Fake followers are pretty, but they only create more work for you long term. Influencer marketing won’t fall into your lap because you have a big number. Median engagement calculators will expose that you may not be influential to prospective collaborators.

To obtain a high Instagram engagement rate, you should focus on strategies that have proven successful for your brand. Then, also experiment with a variety of other types of posts. You’ll be well on your way to obtaining fantastic engagement rates on Instagram in no time. Just continue to measure and assess what your audience is connecting with using a monthly engagement rate. If it sounds technical, keep reading! We’ve got you covered!

Engagement Rate on Instagram: The Number That Really Matters

Your Engagement Rate on Instagram Is Very Important

A user’s engagement rate on Instagram is a quantifiable measurement of how users interact with the content on a profile. Your amount of followers, likes, comments, and shares are all considered. Calculating an account’s engagement rate involves first taking the number of likes and comments. Divide this number by the total number of followers.

It is crucial to monitor the Instagram engagement rate on your IG account. Yes, having a large number of followers may look great. The level of engagement that one’s followers have is far more impressive than simply having a large number of followers.

Every brand needs to have a solid understanding of how to generate genuine and organic engagement on the platform. It’s fantastic that you’re posting material, but your account will fail to thrive if nobody likes it, comments on it, or shares it. You can’t link your efforts on Instagram to real-world business objectives without engagement.

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Find Out Your Instagram Metrics Right There on the App

IG wants you to produce better content. It wants you to share content that your followers enjoy. They do this by having a built-in Instagram metrics tool in the app. You can ensure that your engagement rate on Instagram stays up by checking this regularly. Follow these three steps to make the best of the analytics tool. You must upgrade to an Instagram business or creator account to access your account’s metrics.

  1. Go to your profile and then click on the three vertical dots in the top-right-hand corner of the screen.
  2. To switch to a professional account, go to Settings > Account > Switch to Professional Account.
  3. Follow the on-screen directions to get set up after you’ve decided whether you want to create content as an individual or a business first.

Great! Now you have upgraded to a business profile on Instagram. You can view analytics by going to the three-line menu in the app’ and selecting Insights.

The primary page for Insights summarizes the activity that has occurred on your account during the period you select. Choose this time span using the dropdown menu at the top of the screen. Visit the “Content You Shared” area of Insights or your profile to view the metrics for a specific piece of content.

You can see the demographics of your followers. Maybe you attract women of a certain age. Tap into that niche group. You can also see the time of day that they are most active. You can schedule your posts for these specific times. You should be able to maintain a healthy Instagram engagement armed with all this information.

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Do You Know How To Increase Engagement on Instagram?

Knowing your engagement rate on Instagram is just the first step. You shouldn’t be content with whatever rate you have. Aim for more. Do you know how to increase engagement on Instagram? Check out these tips below.

  1. Use reels. You’ve seen Instagram. You probably already know that reels are getting pushed heavily. Reels are the most straightforward method for exposing your work to a wide audience. This audience goes well beyond the number of people on your follower list. Your Instagram reels can bring in new visitors to your profile. This could result in the addition of new followers and even more opportunities for interaction if they are engaging enough.
  2. Use CTA or ask users to save. Followers may find it beneficial to save a post with useful information. Remind them of the option to save to their collections with a good CTA (call to action.) This is an effective method of user engagement since it ensures that people will revisit your material on multiple occasions. CTAs can also inspire sharing with followers.
  3. Make sure you know your audience. Your target audience’s demographics will help you decide what content to post. It will even indicate what days and times of the week to publish content. How do you find this information? You may locate this information by using the Instagram metrics provided by Instagram.
  4. Use your Instagram stories. Stories, in particular, offer an outstanding opportunity to communicate directly with your audience. Use interactive features such as questions, polls, and countdowns. Provide your followers with the opportunity to communicate with you directly. This results in a genuine two-way conversation.

If You Buy Followers, You Will Have To Learn How To Boost Engagement on Instagram

The act of buying followers is no secret. Influencers that want to make an impact may engage in this. There are always going to be dangers associated with a plan of action. If you have many purchased followers, you may have an issue with your engagement rate on Instagram. You should know how to boost engagement on Instagram. Don’t ruin your page by blindly buying followers. Before you choose, give some consideration to the drawbacks associated with purchasing Instagram followers.

Many people are under the impression that all they need to do to establish themselves as successful is pay for a few thousand followers. It’s possible to rack up quite a hefty bill if you buy Instagram followers. If you want a significant impact, you must shell out a lot of money to buy at least a few thousand followers. You may also not see the return on investment (ROI) that you are hoping for. Fake followers will only bring down your engagement rate. They do not like or comment. While likes and comments are for sale, too, you still won’t have a good idea of what content your followers truly enjoy.

Even if you have many followers on Instagram, you need to generate your interaction. Plan ahead and publish high-quality material. Having to pay money to participate in a game brings an inherent air of discrimination. Customers and companies can become aware of your contrived growth. They are quick to create unfavorable impressions.

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You Should Learn How To Check Engagement on Instagram. Brands Definitely Will.

If you aspire to collaborate with brands, you should know how to check engagement on Instagram. This number means more than any follower count that you could fabricate. The engagement rate on Instagram will be the key consideration.

Calculating an Instagram account’s interaction rate can benefit a marketer or a company. This is for several different reasons. Say a brand wants to give affiliate links to influencers. If a marketer gets a more precise engagement rate, they can better estimate the return on investment. Only then will they know the appropriate amount of money needed for investment.

Additionally, companies must believe that an influencer candidate has a genuine audience. They need to know that your followers aren’t cluttered with just bots. This is a frequent reason why many marketers may have some level of skepticism towards any possible influencer.

The Instagram engagement rate indicates how well your material corresponds to follower interests. It is useless to have a large following if the people who follow you do not engage with the content you post very often.

In today’s world, the first step in any influencer cooperation is determining the size and quality of a creator’s audience. Make sure you use an engagement rate calculator so that you can have a better understanding of this key information for your account. This is of utmost significance for creators interested in negotiating brand arrangements. Make sure that you keep your engagement rate in mind when you share content.

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Know the Average Engagement Rate on Instagram  To Know Where You Fall

Did you find out your engagement rate on Instagram? You can begin analyzing to see what the figure indicates and whether it is a positive or negative sign. To provide context, consider the average engagement rate of Instagram.

The information here is from Scrunch. In a nutshell, an engagement rate on Instagram that falls anywhere between 1% and 3% is satisfactory. It is the typical number that we find on the profile of an influencer. If the engagement rate is greater than 3%, this is an indicator that their audience engages with the content that they are putting out there. If it is less than 1%, it indicates that their audience as a whole does not engage with the content they are producing. Above 6% indicates a very high engagement rate, while between 3.5 and 6% indicates a high engagement rate.

According to HypeAuditor, the following is a list of the average engagement rates for all different kinds of influencers:

  1. The average engagement rate is 4.8% for 1,000 to 5,000 followers.
  2. The average engagement rate is 1.2% for 20,000 to 100,000 followers.
  3. 100,000 to one million followers have an average engagement rate of 1%.
  4. 1,000,000 followers and up has an average engagement rate of 1.2%.
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Do You Know How To Calculate Engagement Rate on Instagram? Here’s How

It is crucial to have a solid understanding of how to calculate engagement rate on Instagram. The engagement rate on Instagram measures what proportion of a user’s following engages with the content the user shares. Eventually, you’ll need to know this if you want to work with companies.

Your Instagram engagement rate gives you a better idea of how your material engages with your audience. Armed with this information, you can improve it moving forward. In most cases, it takes into account the number of likes and comments a post receives in comparison to the total number of your followers. In rare instances, it may also consider the number of saves, shares, and impressions a post has received.

Take the total number of likes and comments for a post. Divide it by the number of people who follow you on Instagram. Then multiply that number by 100 to get a percentage representing the post’s level of interaction with Instagram users.

Find the Best Ways To Increase Engagement on Instagram for Your Brand

Do you have a high engagement rate on Instagram? Maybe you aren’t satisfied. Your action plan may be more than frequently updating your profile with new posts and Stories. There is a good chance that the Instagram algorithm will take note of your account when you start to deliberate. Another group of people will follow your profile because they like your content. To achieve this goal, you will need to enhance the level of interaction. Learn the best ways to increase engagement on Instagram.

For one, hashtags still aren’t out of style. Researching each hashtag will produce the greatest results. If you don’t use the right hashtags for your Instagram posts, they could be at the bottom of the feed. On the other hand, if you choose the right hashtags, they could propel your posts to the top of the feed.

Take a look at the kind of content shared on the posts that are doing their best. Check the number of likes given to those posts. If your content is similar, you have yourself a winning hashtag.

Incorporate user-generated content. User-generated material, sometimes known as UGC, is a great way to create engagement with little effort. It presents an opportunity for a brand’s followers to engage with the company on a deeper level. Simultaneously, you can lower marketing expenses since the audience is responsible for producing the content. They may see their content on your stories and share it to their timeline.

Hopefully, you know your brand well enough to decide the best course of action.

Plixi Will Help Increase Your Engagement Rate on Instagram

Remember that the engagement rate on Instagram is affected by various factors. This includes the timing of each post, the frequency of posting, the number of followers, the content and messaging. Of course, we can’t forget the Instagram algorithm.

You may achieve your objectives with the assistance of Plixi’s social media specialists, who are well-qualified to do so. Your Instagram profile will convince a substantial number of people who actively use Instagram to follow it. This will happen once they view your profile and like what they see. These people will show their interest by clicking the “Follow” button on your profile. Call it our Plixi pledge!

We participate in a significant amount of research. We implemented a strategy for increasing our presence on social media. A targeting algorithm based on the artificial intelligence (AI) we use. You won’t have to concentrate solely on the process of purchasing likes on IG. You can increase your engagement rate on Instagram. Utilizing our site will allow you to establish a community on the platform.. Plixi can assist you in rapidly increasing the number of people who follow you on Instagram by providing you with a helping hand. Now is the time to start putting everything you’ve learned into practice. We want to help you become successful on social media, and we’re here to do it! Sign up with us today!

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