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Instagram Business Account vs Personal: Which To Choose?


Plixi Team

Jan 03, 2024 11 min read

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Are you interested in learning how the Instagram business account vs personal compare? In this article, we’ll share the differences between the two types of accounts to help you choose which type is best for you. We’ll cover the pros and cons of each one and how to switch between them. 

Overall, both types of accounts have key strengths that can help meet your requirements on Instagram. For example, those who want to interact with their social circle should choose a personal one. However, anyone who wants to sell products must select a business account. 

Furthermore, read to the end of the article for more information on how Plixi can help grow your IG account. We are an established Instagram growth service that can target audiences from any niche. 

Instagram Business Account vs Personal: Which To Choose?

Pros and Cons of Instagram Personal Accounts

Instagram personal accounts are the regular type that every user receives. Users choose this type for everyday social media purposes. It might be to follow users you like or interact with your social circle. 

In this section, we’ll provide a few of the benefits of personal accounts. This will help you decide if they are a better match compared with business profiles. 

Instagram Personal Account Pros

Let’s start by considering the advantages of using Instagram personal accounts:

  • Organic follower growth: You can naturally increase your Instagram follower count with a personal account. This includes using evergreen strategies like creating quality posts. Also, these strategies are free, which is great if you’re on a tight budget. There’s no need to pay for expensive ads or have to deal with annoyed followers who leave because of too many ads. 
  • Private: Unlike business accounts, with personal profiles, you can set them to private. This allows you to restrict how other Instagram users interact with your account. For example, you can limit post visibility to those who are followers. This ensures you don’t post content to anyone. Note that people can use anonymous Instagram viewers to see your private account posts. 
  • Multiple Facebook pages: It’s possible to link personal business accounts to multiple Facebook pages. This is handy when you’re trying to promote multiple business pages on Facebook. In comparison, an Instagram business account can only connect to one Facebook page. 

Instagram Personal Account Cons

Now let’s turn our attention to a few reasons why an Instagram personal account might not be the best choice:

  • Limited features: Compared to a business account, personal accounts may lack the features you need. This could hinder your ability to sell products on Instagram. Examples of features you are missing include Instagram Insights and setting up dedicated product pages.
  • Lower credibility: Your business on Instagram may experience lower credibility without a business account. That’s especially true when creating business content and users inspect your profile. However, it depends on your niche and the quality of your brand. If you give your audience enough reasons to trust you, the lack of a business account may not be a problem.
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Instagram Business Account Overview

Are you thinking of getting an Instagram business account but are unsure of the benefits? In the following section, we’ll discuss the pros and cons to help you determine the top differences with personal accounts. It will also help you decide if getting a business account is the right step for your social media strategy. 

Instagram Business Account Benefits

Here’s a summary of the top reasons to invest in an Instagram business account:

  • Instagram ads: Registering for a business account unlocks Instagram ads. Spending money on ads increases traffic to your posts and products. Therefore, you can get more sales and followers in a short period. 
  • Boosted posts: You have the option to boost your posts, which makes them appear as sponsored posts in your audience’s feed. This feature allows you to send the posts to the feed for your followers and a selected group of users. Therefore, you can double down on the success of posts that show promise in data analytics. 
  • Links in stories: You can create Instagram Stories with links to your products or other posts. Therefore, you’ll get more sales and use stories as a direct way of marketing your products. Also, you can link to your website for Instagram referral traffic
  • Contact button: Instagram business accounts can make use of a contact button. This allows users to press the button to get more information about contacting your business. You can include your email address, phone number, and physical address. Furthermore, this is a great way of adding credibility to your Instagram account. 
  • Scheduled posts: Take advantage of the schedule posts feature with business accounts. As the name suggests, you can set up posts well in advance. This feature helps ensure a continual flow of content for your audience to consume. 

Instagram Business Account Drawbacks

To provide a blanched overview, here are a few of the disadvantages of using an Instagram business account:

  • Not relatable: Users come to Instagram to avoid the business content they can find in other places online. Therefore, creating a business account may come across as not relatable. This means you need to strike the right balance when using business-related features. 
  • Less visibility: Play your cards the wrong way, and you may get less visibility after creating a business account. That’s because when users receive ads from too many business accounts, they may get frustrated. This will cause them to block business-related accounts. Therefore, you need to strike the correct balance between providing quality content and advertising your brand.
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Instagram Account Switching

Did you know that you can have more than one Instagram account? In fact, you can have 5 accounts under one username, which means you can have personal and business accounts. Then, you can use your Instagram account to switch between them as needed. 

This ensures there’s no need to create multiple accounts with different email and password combinations. Overall, it makes it easy to conduct personal and business matters on Instagram. 

Here are the top reasons to have more than one Instagram account:

  • Ease of use: It’s simpler to have one set of log details to manage multiple accounts instead of using more than one. This is especially true if you only monitor the inbox of a single email account. 
  • Personalization: You can create accounts that are specific to a single type of audience. This allows you to personalize the market based on user profiles to increase the conversion rate. 
  • Free: There’s no extra cost to create multiple Instagram accounts. Hence, there’s no downside or cost to creating more than one account on Instagram. 

How To Switch Back To Personal Account

Are you wondering how to switch back to a personal account? This process is easy, and here is the step-by-step guide:

  1. Navigate to your Instagram profile and click on the three horizontal line icons in the top right-hand corner.
  2. Click on the “Settings and Privacy” option. 
  3. Tap the “Account” button. 
  4. Choose “Switch Account Type.”
  5. Press “Switch to Personal Account” and then “Switch to Personal” for confirmation. 

How To Turn Off Business Account on Instagram

Now, let’s turn our attention to how to turn off a business account on Instagram. This gives you several options to pause or eliminate the business account based on your requirements. Here’s a summary of the top options: 

  • Switch to a personal account: You can use the steps outlined above to switch your business account to your own. Switching back and forth between the two types of accounts is a fast process. 
  • Private account: You can set business accounts to private, which automatically transforms them to private. That’s because only private accounts are able to have the private setting. 
  • Deactivate account: It’s possible to temporarily deactivate your Instagram account, which is a good idea when taking a break from the business. As the name suggests, this is a reversible process, and you can activate your IG business account at any time. 
  • Delete your account: You can permanently delete your Instagram account if you’re done with growing your business on Instagram. To start the process, you’ll need to contact Instagram customer support. Therefore, there will be a period when you can ask to get your account back. However, your account will be gone forever once the grace period ends.
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Instagram Accounts for Sale

Are you looking for Instagram accounts for sale? It’s possible to buy Instagram accounts, which include personal and business ones. Use the information in this article above to decide on the type of account to buy. 

However, to ensure your transaction goes smoothly and you get the right account, consider the following tips:

  • Research sellers: It’s important to choose an Instagram account seller with an excellent reputation. Look at what other customers are saying about the service. Also, contact the customer support team and judge the quality of the interaction. 
  • Followers: As a rule of thumb, accounts with more followers have a higher value. Therefore, it’s important to pay attention to the follower count when buying Instagram accounts. 
  • Engagement: Inspect the level of engagement the account receives. This ensures that users are actively enjoying the content. It will also help you spot the accounts with fake Instagram followers
  • Price: Compare different sellers to find accounts that are selling for competitive prices. Therefore, you can get more for your money. You’ll be pleasantly surprised by the value you can uncover with a bit of research. 
  • Relevant: Make sure to buy an Instagram account with content that matches your target audience. After all, you’ll be expected to spot similar content. However, if you go in a different direction, you may experience a high unfollow rate. 

Top Instagram Business Account Features

Now, let’s take a closer look at the top features you get after upgrading to a business account. This will help you analyze if making the switch to a business is the right move for your social media strategy. Also, you’ll have an easier time comparing Instagram personal vs business accounts. 

Instagram Insights

Instagram Insights is an advanced data analytics tool that’s only accessible for Instagram business accounts. The tool provides you with metrics such as Instagram Reach, which helps you understand engagement. Therefore, you can analyze the extent to which your content is shared on Instagram. 

The data analytics can also provide vital info on how users find your content on Instagram. For instance, you get a detailed analysis of the hashtags used to search for your content. Therefore, you can add more of the popular hashtags and get rid of the low-performing ones. 

Instagram Ads

Are you struggling to generate organic traffic on Instagram? Then, upgrade to a business account for the Instagram Ads module. This allows you to create sponsored posts that get more exposure on the social media platform. With the right strategy, you can receive an avalanche of new traffic to meet your marketing goals. Also, Instagram helps you target the right audiences for your purposes. This helps you increase the conversion rate. 

Instagram Product Pages

Don’t have a website to sell your products? Then, upgrade to an Instagram business account to sell products directly on Instagram. This means users don’t need to leave the Instagram website to complete the checkout process. 

Using Instagram product pages is an excellent idea when your brand doesn’t have an established reputation. Also, it’s a great starting point since it’s easy to create the product pages.

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Instagram Business Account vs Personal: Final Thoughts

To conclude, both types of accounts have a purpose, and it helps that you can switch between them. Get a personal account if you want to grow your audience organically without spending money. However, when growing a brand to new heights, the advantages of the business account are worthwhile. 

Now that you have a better idea about the Instagram business account vs personal choose one and get going. In fact, you can create both account types under one username. Hence, giving both a try allows you to determine the best choice using first-hand experience. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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