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Instagram Influencers: Your VIP Pass into the Inner Circle


Plixi Team

Sep 04, 2023 10 min read

10x Faster Instagram Growth. Automatically.

Do you sometimes flip through the feed of a particular social media content creator with a little envy? That popular video content creator has so many followers. You can make content just as well as they can. You’re funny enough to make comedic content. You’re also smart enough to make inspirational content. You just need insider knowledge on how it’s all done. You can be one of those Instagram influencers, too.

You’ve come to the right place. We are about to drop all the details on how you can become an influencer. After reading, please peruse the rest of Plixi’s site. Our blog content is full of the most helpful information for aspiring influencers.

Instagram Influencers: Your VIP Pass into the Inner Circle

You Hear About Them All the Time, but What Are Instagram Influencers?

On Instagram, content creators establish like-minded communities around a specific topic or sub-niche. They have the label of “Instagram influencers” in that niche. It’s a social media figure with a following who can persuade that audience to buy what they advocate. They share their life to varying degrees and mix in promotional content.

These content makers and influencers typically focus on the following areas:

  • Health and Fitness
  • DIY content
  • Photography 
  • Travel
  • Style and fashion 
  • Food
  • Lifestyle

An influencer could share any type of content. Some get away with simply oversharing their personal lives on Instagram. Other common areas of interest include these as well. Their legion of devoted followers can be anywhere between a thousand and a million. Some are protective of their brand and get Instagram verification.

It is common practice to divide influencers into five distinct levels. The industry divides using the number of followers they have:

  • Nano-influencers have between 0 and 10 thousand followers.
  • Micro-influencers have between 10,000 and 100,000 followers.
  • Mid-influencers have between 100,000 and 500,000 followers.
  • Macro-influencers have between 500,000 and one million followers.
  • Mega-influencers have more than a million followers.
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Businesses Love To Use Instagram Influencers

Why do brands try to form alliances with Instagram Influencers? It’s proven to be a very efficient marketing strategy. Brands hire and partner with Instagram users who have large followings. This is to promote their goods and services by “influencing” their followers. An influencer’s opinion is vital to a sizeable audience.

Sponsored material that influencers produce gets in front of many people. Additionally, someone may share the post. They may also like and comment on over time.

People get to see your brand if you collaborate with an Instagram influencer. These could be people you didn’t have access to before. Because of this, brands can get a shortcut to their target audiences. This is, of course, assuming that you’ve chosen your influencer wisely.

The influencers may upload content to a social media platform. It depends on the terms of the agreement. If the platform is Instagram, it will be in the form of posts, videos, or stories. Instagram is a popular social media network and has a high number of people that actively use it. Brands and marketers use it as their platform of choice for influencer marketing.

Influencers are an essential component of an influencer marketing strategy. How do brands choose their Instagram influencer for their influencer marketing campaign? They can’t just choose any American internet personality. They collaborate with the person who most influences their target audience. Not every American Internet personality suits every product. They should mesh well and connect with the audience well.

How Do Influencers Make Money? Let’s Break Down the Instagram Influencer Salary

It’s difficult to state an Instagram influencer’s salary plainly. That depends on so many different factors. For simplicity, we will summarise two popular ways brands compensate Instagram influencers. Brands should pay Instagram influencers for the content they produce. It’s a job that yields tangible results. But how do brands settle on influencer rates? There are typically two ways:

  1. In advance payment for the agreed-upon post, or
  2. Depending on the number of customers that the influencer brings to your brand.

The latter is a compensation system that depends on influencer performance. Brands will pay based on what you reel in for them. This is likely why they like it so much. So, let’s discuss it.

The idea behind performance-based marketing is pretty simple. Marketers structure their payments around content creators who advocate for brands. These creators leverage their following to attract traffic and revenue to brands. Instagram affiliate marketing relies on performance-based marketing methods. The “following” is a list of the most frequent performance metrics:

  1. How many times do the followers click a link?
  2. The number of times followers buy a product.

They aren’t taking your word when you say people are clicking links. It’s also possible for marketers to monitor the amount of money followers spend. They will be able to check it all. Now, you see the appeal of the paradigm of performance-based marketing. The approach of rewarding marketing partners is quite popular among many different brands. Paying only for actions taken and conversions made is the most convenient and cost-effective method for brands. And hey, if a target audience is as engaged as an Instagram influencer claims, everyone should win!

How To Find Instagram Influencers To Collaborate With as a Business

If you want to tap into this marketing area, think like your target audience. This is the key to how to find Instagram influencers to collaborate with. The target audience is a diverse assortment of consumers. It depends on the scope of your brand’s reach. This includes their income, age, and geographical location. With this knowledge, you will have a better sense of the type of influencer you need. Influencers will likely already have direct access to this audience.

You can get this data in a variety of ways. This includes customer surveys. Do a poll on your Instagram stories about the influencers they like. See who your followers follow. Reach out to niche influencers who have a high interaction rate among your audience demographics. It is an excellent way to give your buyer persona some personality.

Examine the content that an influencer creates regularly. Check if they communicate with their audience to foster genuine interaction. Will they answer questions about your product if someone asks? This can provide insight into the individual’s work ethic. The next step is to consider whether your ideal consumer would react similarly to persons or a creative approach. This is the kind of influential person you want to work with, so keep an eye out for them.

Ensure the people advertising your business have a personality that meshes with your brand. Do a little research on the influencer you have your eye on. Are they controversial? Are they currently canceled? Be picky about who you attach to your brand.

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The Main Things You Should Know About How To Become an Instagram Influencer

Instagram influencers have taken the world by storm. They are literally everywhere. Deep down, you want a piece of the pie too. The journey is not cut-and-dry, but we have summarized the main points. This is how to become an Instagram influencer:

  1. Pick a category.
    First, you need to choose a specialty market you have a deep and abiding interest in. Do you love fitness? Are you into beauty or travel? It needs to be something that complements your character and helps you feel connected to other people. You need to have some fundamental knowledge of it in addition to your natural curiosity. You don’t have to have only one, but you can’t have too many.
  2. Optimize your IG bio.
    Pay attention to the bio section of your profile. It should leave a long-lasting impression on those that visit your page. It must be captivating and appealing and should state what your account stands for. Briefly describe your background and make people want to know more.
  3. You need a business account.
    To become an Instagram influencer, adjust your account to a business account. You get information regarding posts that have better engagement rates. You’ll know your follower demographics and the time of highest involvement. In pitching a brand collaboration, follower demographics will be helpful.
  4. Follow your insights closely.
    There are excellent tools to monitor the metrics of your Instagram page. They help you choose the optimal time of day to post particular content. Always pay attention to this. Nothing can stop you from becoming one of the most influential people on Instagram.
  5. This is only the beginning. Aspiring Instagram influencers should follow Plixi for more tips!
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Follow the Tactics From Top Instagram Influencers

The top Instagram influencers didn’t get there overnight. Well, most of them. Most Instagram influencers engage in deliberate tactics to increase their following and engagement. Let’s discuss a few of them.

  1. Regularly post content.
    Maintaining a regular publishing schedule might be challenging at times. However, building a relationship of familiarity with your audience is essential. Your audience will want to tune in and engage with you if they know you’ll post at a specific time.
  2. Use your Instagram Stories.
    Share fresh material with Instagram Stories. Let people keep up with whatever is happening right now. You can use them to give an insider’s look at your day-to-day life. Start casual conversations, or even directly poll your audience on what they want to see more of from you.
  3. Engage with followers
    In addition to producing high-quality material, maintaining consistent interaction with other users is essential to growing your audience. Try to answer as many of the audience members’ comments as possible, especially if they ask you a question directly. It’s better if you respond and do not use automated replies.
  4. You don’t need to spend money to gain followers.
    Purchasing likes, comments, or other interactions on Instagram might result in the removal of your account. It is a violation of the platform’s terms of service. This is not a good look if you want to form partnerships with various brands. Brands can find out your engagement rate. A high follower count doesn’t easily move them. Technologically advanced tools are at their disposal to detect follower bots. What if they conclude that your audience is not legitimate? This could harm your brand and prospects.
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How To Secure Brand Deals as an Instagram Influencer

This is about more than the love of content creation. You want the money as well. Instagram influencers make a living from this business. Why can’t you? It can be because you still need to get a huge following. There is no threshold for the number of followers you must reach before collaborating with brands. Instagram users with as few as 1,000 followers can get deals. Yes, you can get compensated to upload material on the platform if you have an engaged audience.

You can primarily secure brand deals in one of two ways. Either the brands will approach you directly, or you can pitch yourself. Brands will often contact you through direct messages or email. Having these details in your bio is ideal.

If you want to sell yourself to a brand, ensure that your pitch stands out from the other messages in the inbox. In today’s society, direct messages are for more than just personal communication. They are also for business purposes. Consider finding a good template for an Instagram direct message. These DM templates are available to anyone who wants to use it.

Plixi Welcomes Aspiring Instagram Influencers

Plixi has worked hard over the past decade to develop its AI targeting algorithm. Instagram influencers will feel right at home here. You can become a popular content creator with our tips.

We even have a savvy platform of people who are influential on Instagram. This is how we bring in users who are specifically targeted, interested, and engaged. They will begin following your page on their own accord. If you stick with us, you can maintain a following on Instagram. It’s time to start taking your efforts to grow your audience on Instagram more seriously. Begin expanding your Instagram audience and collecting followers right away.

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