Instagram Layout Ideas for the Best Profile Aesthetic

Gone are the days when we would make individual posts and think nothing of it. These days, you have to be smart regarding the types of posts you make as an aspiring influencer. This means coming up with good Instagram layout ideas for your feed. 

It may seem like you’ll need a full content overhaul, but it shouldn’t intimidate you. After all, you’re in good hands now! Read our article for our best tips!

Instagram Post Layout Ideas When You Want To Change It Up

As a creative user, sometimes you get bored. Some people can keep a static appearance for a long time, but others value being dynamic. You can feel like you have the best Instagram account ever and then want to change it one day. You have the freedom to do that. It is your account, after all. You need to like it more than anyone else. How do you do that? We have a few options here.

Gradual Transition

Think about how the leaves on trees change gradually. They know what to do every season, allowing us to get used to their new look. You can take a leaf (get it) from their book. Some countries experience seasons in their truest form. If you post the environment around you, the color scheme will inevitably change.

In one month, you’ll be posting beautiful colors on trees. A few months later, you are showing bare branches. Your Instagram profile can do the same, even if you don’t post your environment. You can transition from a theme color by gradually changing the color. 

Think of the color wheel. It doesn’t jump from orange to blue. It goes through several colors in the wheel. Your account can do that. You can use blocks of color or blocks of text to do it. This gives your followers a chance to acclimatize to your new look. They can appreciate it.

A Sharp Change 

The other option is to simply interpose the new color randomly. The average IG user can handle a random change in colors. IG constantly shocks them with various emotional posts, which shouldn’t be a big deal. The first new color could be a post announcing the change if it makes you feel better.

These Instagram post layout ideas could be a good solution to the need to transition.

Incorporate These Colour Schemes in Your Instagram Feed Layout Ideas

So many iconic brands have color schemes attached to their name. You should consider doing the same. Yes, we see so many influencers going for the minimalistic look. The muted beige blacks and whites have taken over IG. It may not even truly represent the creator. These days, it is simply the default aesthetic for Instagram influencers. 

You can incorporate your colors of choice in your Instagram feed layout ideas. These could be bright, faded, or grayscale if that truly represents you. Maybe you need some ideas for your feed, so see these options.

1. Pastels

Some brands just work well with pastel colors. Do you have a girly brand where you post flower arrangements or cottagecore? Muted pinks and faded blues could work very well with your content. 

You may have a brand where you promote products that work best with children. The light colors could match the content you put out. If you want to give a feel of calmness on your IG page, soft colors could achieve that, too. It depends on your brand and the colors that work best with it.

You might find it a bit difficult to stick to such a color scheme. You can always edit pictures before you post to reduce the richness of the colors. A regular photo could easily become muted with the right editing tools.

2. Black and White

This color scheme is not one that many can pull off. It requires discipline to keep your whole profile page void of color. If it works out for you, the result could be something artistic. This scheme could work for you if you like to put out vintage content. 

Polaroid photos throughout a page could maintain the look as well. Remember that you can post multiple photos at once and that the grid only sees the cover photo. You can make sure that the cover photo is in black and white. The photos after it can be in whatever color you originally took them in.

3. Bright and Vivid Colors 

Are you a travel influencer, constantly looking at beautiful blue seas and green mountains? You may be constantly in museums or art exhibits, looking at the best of human effort. It would be hard to use a pastel or monochrome Instagram layout. That could feel so limiting. 

Your Instagram theme could be vivid colors. A theme doesn’t mean limiting yourself. It just gives your brand a theme to follow. Bright greens, yellows, and blues could be your brand. You can give visitors an extra hit of dopamine.

Instagram Grid Layout Ideas To Show Off Your Artistic Side

When people visit your page, they take in your Instagram feed as a whole. One post in particular may have taken them there, but the entire feed captures the eye. And this means you can’t take an individualistic approach to your Instagram feed. You have to think of everything as a spread. The overall layout that people see matters.

If you haven’t been thinking of Instagram grid layout ideas, we have some. Don’t think that it’s too late to start a good Instagram layout. Everything isn’t lost. From this list below, check out the options that will work best with your overall aesthetic:

1. Checkerboard Layout

Think of masonic tiles or your favorite chess set. The alternating colors can give a level of predictability to the overall IG feed. They also give off a classy and orderly feel. Of course, your Instagram feed doesn’t have to be black and white or red and white. 

You can alternate between colors of your choosing. If your brand has two main colors, you can focus on those two colors. 

It doesn’t even have to be colors. Your account could be alternating between text and photos. It could be jumping between a portrait and a landscape photo. You have the leeway to make it how you want it to be. Just know that if you choose a certain pattern, you must keep it up. 

Are you a fashion influencer? You may not have enough outfits to post new threads constantly. You can space out your content by inserting text to a graphic in between outfits. Or, you could put an aesthetic shop there for coffee or flowers. This still maintains a chequerboard feel of the page without being to move constricting. 

2. Puzzle Layout

If you want to make your feed creative, consider using a puzzle layout. It’s a great way to give your feed some playfulness. We are sure you’ve seen them before. Somehow, a series of pictures seamlessly fall next to each other. 

When you look at each filter individually, they’re a bit questionable. They create a bigger picture when you look at the feed in its entirety.

However, it’s a great visual effect you would love to use for yourself. Do you ever wonder how IG users get these photos on their Instagram feeds? Tools like Photoshop or Canva are great for taking a large photo and dividing it into smaller photos. 

You can have a photo of stretching across three tiles or multiple of three. It’s a great tactic if you have a specific campaign to feature. 

3. Creative Borders

It may sound like a very small thing, but borders are a great way to create a seamless Instagram layout. You can mix it up with the orientation if you love taking pictures. Some photos look best in portrait mode, and others are ideal for the landscape layout. 

This can get kind of tricky on your Instagram feed. A border is a great way to even out the shorter sides. Simultaneously, they can give your grid a very artistic feel. It could be a great look if you choose one specific color for the entire thing. Nice, thick white borders could look good with almost any color scheme.

How To Do Layout on Instagram: The Key to Consistency

Keeping an Instagram layout is not for the weak. It is so easy to just post and go without caring about the overall look of the feed. When you decide to keep a constant Instagram aesthetic, you have to have a level of discipline. If you are wondering how to do a layout on Instagram, this is how.

Make Plans

Posting willy-nilly isn’t going to cut it on Instagram. Luckily, Instagram has a scheduling tool that you can use to plan for your feed in advance. You can construct your posts and reels and choose a cover photo. That way, you know what will end up on your IG feed.

You may not even know when you want to post it at the time you create the content. You could save it to your drafts. Launch it when you think it’s appropriate to put on your feed. This way, you won’t have lags in content. When it’s time to post, you’ll have something ready in the chamber.

Keep a Backlog of Content

Do you see your potential for a picture that fits your desired color scheme? Snap a photo. Snap a few from different angles while you’re at it. This can be a single post, or it could be the cover of a reel. It’s important to keep these photos in your folder for moments when you want to share some content. 

You can save them to a specific folder dedicated to that color scheme in your phone. Then, you could post a reel that doesn’t even have those colors in there. The cover photo, however, will be consistent with the rest of your feed. You don’t want to be drawing blanks when it’s time to create a cover photo that matches your current aesthetic.

Your Instagram Story Layout Ideas Should Tie Everything Together

Your Instagram stories aren’t part of your feed; that’s true. People don’t readily see it when they come to your Instagram page. This doesn’t mean that you shouldn’t pay any attention to it. 

If you’re serious about your overall feed, your Instagram story layout ideas should match your feed. Try to incorporate the same text that you use in your feed posts. Of course, the colors should be the same as far as possible.

We can even take it a step further. The stories that make it to your Instagram highlights should have a beautiful cover. Your IG highlight covers should have the same color scheme and font as the rest of your page. This is the cherry on top of an aesthetic Instagram feed.

Consider Using an Instagram Layout Template

It can be hard to maintain new and fresh ideas. It is especially difficult in your Instagram stories. For this reason, consider using an Instagram layout template. You could look for them on sites like Canva. 

With a good template in place, you can edit it as you please per post. You can decide on the color scheme and edit the text content and photos as you please. This will take a lot of the work out of content creation.

Good Instagram Layout Ideas Are Only the Beginning

Now that you have decided on your Instagram layout ideas, what’s next? How do you get new people to your beautiful account? You can’t rely on just posting and hoping they come to you. You’ll need the help of a professional growth service.

You won’t know your brand’s potential until you use Plixi. Our results speak for themselves, and so do our satisfied clients. You’ll love our in-house platform of Instagram influencers. They will understand your needs. 

We perfected our propriety AI targeting algorithm over the last decade. Start growing and gaining Instagram followers today!