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How To Create Shareable Content & End Up in the Group Chat!

Plixi Team

Jun 13, 2024 10 min read

10x Faster Instagram Growth. Automatically.

Don’t you get tired of all the user-generated content (UGC) you post? What do you think about adding some variety to your social media content? We want you to create the content people put in the group chat. We can show you how to create shareable content to reach places you’ve never been. 

This blog post will show you how to create relevant content that people will want to share with others. Let’s start creating sharable content!

How To Create Shareable Content & End Up in the Group Chat!

What Is Shareable Content?

Shareable content is content on social media that is worthy of people sharing with others. It is essentially content that you cannot keep to yourself. When you see it, you immediately think of someone who would enjoy it as well. It leads you to share with another person in hopes that they also appreciate it.

So, what is shareable content? It’s just content that compels you to share. This could fall into three different categories. Let’s talk about a few.

1. Funny Content

When you retreat to social media, you want to feel lighthearted. You don’t always want to confront the same energy you experience in real life. This is why it’s so important to have funny content at your fingertips. 

It could be that quote that someone stole from X. It could be a random meme that is currently going viral. People like to share jokes with their friends. Sometimes, these funny jokes are useful for showing signs of life to friends. 

Sometimes, the jokes are inside jokes that no one else would understand. This is why it’s helpful that it takes place in the comfort of Instagram direct messages. Content that inspires a rush of endorphins is “shareable content.”

2. Inspirational Content

We all don’t have time to read a self-help book. Some of us don’t have the resources to go to therapy. It’s helpful to have bite-size tidbits of inspirational content online. Sometimes, we come across inspirational content that we like for ourselves. We might share it with someone else if they enjoy it as well. 

Sometimes, we simply see something that obviously benefits another person. Using Instagram’s intuitive platform, we share with them as quickly as possible. Educational content like this makes Instagram worthwhile.

3. Relatable Content

It is so easy to think that all our experiences are unique. Social media does a good job of reminding us that we are very similar to each other. Some of us have random childhood memories we think no one else has experienced. Some of us are currently experiencing things that we find embarrassing or shameful.

If it weren’t for this content, we would think that we are not unique. But no, content online reminds us that we have shared experiences. Some of these experiences also happened to strangers all over the world. 

Sometimes, we share this content with a friend to admit we are going through something. Other times, we share on our Instagram stories. That way, we can tell the world we relate to the image or video. It could even inspire others to jump in and say that they relate to it as well. 

Just like that, you have strengthened your own Instagram community. Shareable content like this reminds us how small the world is.

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This Is Why You Should Know How To Make a Post Shareable

Life is not a popularity contest. You shouldn’t only create content that you think everyone will like. That may not even be possible. Creating shareable content could do wonders for your brand. We can tell you why you should want to know how to make a post shareable.

It Impacts Your Engagement Rate

If something makes your engagement rate better, it might be worth doing. Let’s review the activity that improves your engagement rate. Liking, commenting, and sharing boosts your engagement and puts you on Instagram’s radar. It’s always good to revisit ways to increase your engagement rate. Creating this kind of content is one of them.

Sharing allows people to give you the reward you deserve privately. Sometimes, they don’t want other people to know that they like certain types of content. Liking and commenting on a post may be too public for them. Sharing content privately in a group chat could be safer for them. Since it still counts as engagement for you, everyone wins.

It’s Free Advertisement

Expanding your reach on the platform is an uphill task. Sometimes, you even consider using Instagram ads to do the job. That doesn’t have to be an expensive option, but it can be. 

Having someone share your content because they like it is free. Your content can get before the eyes of new people. These are people who like your content but never get the chance to see it. With a few taps of the screen, you could end up before a completely new audience. This is why creating this content works.

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How To Create Shareable Content on Instagram With Ease

We agree that shareable content is a great idea for your brand. This is no matter what the brand is. Now, we just need to know how to create shareable content on Instagram. Re-posting existing content is permissible, but you want to make a name for yourself. 

Creating shareable content of your own could set you apart in terms of content creation. You should give it a try. There may be some untapped potential there. Here are a few ways for you to get some inspiration. 

Peruse X

This platform is a very controversial one. It seems like there are almost no rules there, and everything goes. Nevertheless, we have to admit that it’s entertaining. Some so many people on X are naturally funny. They have a gift of using words in a very witty way. Some Instagram creators have taken note of this. 

Some Instagram pages strictly include quotes from X users. They may take screenshots and post the photos. This way, you can trace a quote back to the user. Or, they may just copy the words and create a graphic. 

It’s not unusual to feel a sense of déjà vu when you see these graphics. That could be because you’ve seen them before. Some Instagram pages that use this trick are extremely successful. If your tweet went viral on X, it’s likely to go viral on Instagram as well. 

There is a high chance that people will share it on Instagram, just like they reposted it on X. It’s almost like testing out the method long before you execute it. You already proved it to be a success elsewhere.

Create Memes

New Memes are coming out every day. It’s normal to use humor to cope with extreme travesty. It seems to be a language that will always go viral on the Internet. Perhaps you should learn to speak in a meme for the sake of your brand. If you want to sell more products for your business, consider using a meme.

Fortunately for you, there are resources online to create these memes. You may not have a social media manager on staff to do it. It’s good to have user-friendly websites that can generate memes for you. Canva can make the process very easy for you. You just need to choose the meme that you have in mind. Of course, you have a lot of options to choose from. 

You are responsible for coming up with the quote. Maybe you want to say something about the products that you sell. Perhaps you want to refer to something popular in culture right now. It’s up to you to decide. Just remember that the more culturally relevant it is, the higher the chance people will share.

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Shareable Content Ideas for Your Social Media Page

If you want to boost your engagement, you need to make your content more shareable. Inspire people to want to promote your content for you. You might be wondering how to do that. We can offer you some shareable content ideas. You can adjust this advice to your particular brand’s needs. Some things may need some tweaking to apply to you.

Memes

We live in the era of the meme. Nothing truly makes the rounds like a viral meme. Memes are so unintentionally hilarious that they are extra hilarious. Keke Palmer, Cardi B, and Britney Spears never set out to be viral Internet memes. But the Internet chose them and kept using them over and over. 

Maybe you have meme potential within yourself, but you don’t know it. You could look to create a meme yourself or find memes online that apply to your brand. They are really good tools for poking fun at yourself. If you don’t want to take yourself too seriously, you can use these now and then. 

We understand that you may not want to disrupt your Instagram feed. In that case, insert a meme in a photo dump. You can use a carousel post to include shareable content like this. The cover photo can be something beautiful and aesthetically appealing. 

Gradually, the content can become increasingly unhinged. By interpolating meme content, you could catch the eye of a creator who wants to share.

Quotes

You might feel something but not know the right words to use. Some of us can verbalize our thoughts. That is why we excel on photo-sharing apps like Instagram. So, when you find content that says what you mean, you want to share it with a friend. You can include some quotes or stories on your Instagram feed as well. 

No, you don’t have to be Shakespeare or CS Lewis. Crafting the perfect quote can be a task in itself. This is why you could just take the quote from someone else. Of course, you give them the necessary credit. 

Now that you have the beautiful words, all you have to do is make it aesthetically appealing. To do this, you can apply your existing color scheme. You can use third-party websites like Canva to make the words mesh with your brand identity. 

Then, you can seamlessly insert it into your Instagram feed. This is a great way to push content when you are drawing blanks. It gives your followers something to ruminate on while brainstorming your next post. If it’s pretty enough, they may share it on their Instagram stories as well.

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Plixi Wants To Share Growth Tips With You

Adding eye-catching visuals and viral content to your social media strategy will certainly help your reach on Instagram. But do you want bursts of virality or sustained growth over time? 

We are about more than just attracting followers. We are about creating a community of like-minded people. With like-minded people, there is a natural inclination to engage in your content. 

Let us help you put your digital content in front of the people who want to see it. We have very specific methods of guaranteeing these results. There is an in-house platform for Instagram influencers. The support they get from our AI targeting algorithm is amazing. 

Learn how to create shareable content. We will help you get the audience to share it. Start growing your following with us today!

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