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How To Turn Off Suggested Posts on Instagram


Plixi Team

Jan 11, 2024 8 min read

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Are you wondering how to turn off suggested posts on Instagram? You’ll discover that turning the feature on and off takes just a few moments of your time. Overall, the suggested posts feature works well and makes finding content on Instagram easier. However, when you don’t like the quality of your feed curation, you can turn the suggestions off at any time. 

We’ll also share a few tips for how you can increase the chances of appearing in a user’s feed. These strategies are vital for growing your Instagram account since higher post viewers lead to more followers. 

Finally, read to the end of the article for insight into how Plixi can help take your IG account to the next level. Our proven strategies can boost your follower growth in any niche.

How To Turn Off Suggested Posts on Instagram

What Are Suggested Posts on Instagram?

Are you interested in finding out what are suggested posts on Instagram? It’s a mechanism for ensuring that Instagram users receive relevant posts that would be of interest. Each person on Instagram has a feed that is populated by posts. Users can scroll down through the feed and click on posts they want to find more about. 

Overall, it’s an excellent way of ensuring that users can find the content they want without having to search manually. However, the quality of the suggested posts depends on the accuracy of the Instagram algorithm.

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Can You Turn Off Suggested Posts on Instagram?

Do you want to know if you can turn off suggested posts on Instagram? You may want to take this step when you don’t like the suggestions that Instagram is providing. Here is the step-by-step process for turning off Instagram’s post suggestions:

  1. Press on the profile picture in the bottom right-hand corner of the app. 
  2. Tap the three horizontal line icons.
  3. Select “Settings and privacy.”
  4. Choose “Suggested content.”
  5. Manage the suggested content for your Instagram account. 

You can also turn on the suggested posts feature at any time. Therefore, you can play around with the feature to see how your feed changes when the feature is on and off.

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How Instagram’s Algorithm Determines Suggested Posts

Now, let’s turn our attention to the factors that Instagram’s algorithm considers when choosing suggested posts. This will help you understand why you’re getting specific posts suggested in your feed. You can also take action to increase the odds of getting a certain post compared to others. 


The goal of suggested posts is to provide relevant topics the user would enjoy. Here are the different types of activity that the algorithm at Instagram considers:

  • Likes: When a user clicks on the like button for a post, it signals that they are interested. The algorithm pays attention to the likes and gives those types of posts a boost in the rankings. 
  • Shared: Every post on Instagram can be shared. When users share a post, it indicates that there’s something they liked. Therefore, the Instagram ranking algorithm prioritizes shared posts. 
  • Saved: You can save posts on Instagram for later viewing. This is a handy feature for when you want to investigate a post in more detail but don’t have the time right now. Saving a post shows that there is something of interest. The algorithm uses it when assessing which suggested posts to provide.
  • Comments: When you comment on a post, the Instagram algorithm takes note of the engagement. Therefore, when commenting on a post, you’re signaling that there’s something of interest about the post. 

Post Information

Instagram considers specific post information to determine its placement in the user’s feed. For example, more popular posts have a higher placement. This is measured by engagement metrics such as likes, comments, and shares. 

Furthermore, Instagram considers the nature of the content. It looks at the keywords and hashtags used to determine the content’s subject matter. Then, it will try to match the posts to what the user usually searches for. 

Instagram Account Information

Instagram will consider the account of the person who created the post. They will decide if the account holder is interesting to the person who is browsing the feed. This consideration is made when enhancing the algorithm’s ability to create the right match. 

For example, let’s consider an Instagram account that always releases content about fitness. Then, it makes sense that users who like fitness content should see posts from this account. 

Also, Instagram will look at the history of interacting with a specific account. Instagram will consider if you’ve interacted with someone’s post. When you’re constantly engaging with posts from a user, you’ll receive more of their content in your feed.

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How To Get Your Posts In User’s Feeds

Now, let’s consider the different strategies that you can use to increase post-performance. This will help you better understand how to increase your content viewership. Using a mix of these strategies is the best way to increase your odds of success. 


Adding hashtags is a great way to help Instagram understand what your posts are about. This increases the odds of your posts appearing in front of users who want to consume your content. Additionally, it ensures that your posts reach the Instagram target audience, which is crucial for marketing.

For example, let’s say that you are trying to sell DIY products on Instagram. Ideally, the algo sends your content to users’ feeds who are interested in DIY and might buy your products. Therefore, adding DIY-related hashtags is a great way to increase the chances of this happening. 

Increase Engagement

Posts that are more popular will have a higher chance of landing in the user’s feeds. Therefore, you need to increase engagement for your posts, and here are a few ways to accomplish this:

  • Encourage comments: You can ask users to leave their opinions in the comment section of your posts. Also, consider replying to user comments since that may increase the chances of more responses. This will indicate to Instagram that your posts are popular or interesting. 
  • Like competitions: You can create posts that try to reach a certain number of likes. When the threshold is reached, you can reward your audience. This might be by creating a post with a lot of resources or creating something your community wants. 
  • Controversial topics: You can spark debate when creating content surrounding controversial topics. This doesn’t have to be anything that seeks to offend your Instagram audience. It could be an unpopular opinion that goes against the grain. This can create a lot of debate in the comments section. 

Keyword Research

You can conduct keyword research to figure out what people are searching for in your niche. This allows you to come up with post ideas that you can test to see what works on Instagram. There is a wide range of keyword research tools, such as the Google Keyword Planner

Data Analytics

Once you begin posting content on Instagram, it’s important to figure out what posts are having success. You can do this with data analytics on Instagram. For example, business accounts can access Instagram Insights, which is an advanced data analytics dashboard. 

You can use the software to determine your top posts and double down on them. Hence, you can create more of the posts that are successful and contribute to driving traffic to your Instagram account.

Competitors Posts

You need to do competitor research to figure out how the top accounts in your niche are winning viewers. Here are a few suggestions for achieving this goal:

  • Interact with competitor posts: You can create an IG account that’s dedicated to competitor search. Interact with competitor posts; the algo will fill your feed with their posts. Then, you can pay attention to their post strategies and learn the recipe for success. 
  • Viral topics: The best way to enter your audience’s feeds is to create viral posts. Therefore, you need to look at the common factors for your competitor’s viral posts. This will help you figure out how they are getting an avalanche of attention on Instagram. 
  • Used hashtag: Identify the common hashtags used by your competitors. You can use these in your posts to get more traffic. However, don’t spam too many hashtags on a single post. Instead, spread your hashtag strategy across multiple posts.
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Now You Know How To Turn Off Suggested Posts on Instagram — Personalize With Plixi

To conclude, the process for how to turn suggested posts off on Instagram is fairly simple. You can complete the steps using a desktop computer or a mobile phone app. This action is worth taking if you feel the Instagram feed is not providing the content you want. 

Now that you know how to turn off suggested posts on Instagram, give it a try for yourself. You may notice an immediate difference in your post feed. However, if you don’t like the chance, then you can reverse it by going through the same settings menu. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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