Online Presence: How To Keep Your Instagram Account Relevant

Businesses need to grow and maintain their online presence to maintain sales. In this article, we’ll reveal strategies that will keep your business relevant. Some of these include publishing a range of content, collaborating with influencers, and using Instagram advertisements. 

Ideally, you’ll use a mixture of approaches to improve your presence on social media platforms. A holistic approach improves your odds of success and provides the best experience for your audience. Read on for strategies that will grow your Instagram business to the next level.

How To Grow Your Social Media Presence

Do you want to learn how to grow your social media presence? This is something that takes a long time to master, but you can start with the basics. In this section, we’ll share the best strategies to increase your presence. This includes growing your Instagram followers and generating more brand awareness. 

1. Publish a Range of Content

Increasing your digital presence on Instagram is best done by publishing a range of content. This ensures that you maintain a presence among your entire audience. With that thought in mind, here are the top types of Instagram content you can publish:

• Videos: Post short-form videos, reels, IGTV, and Stories. These are excellent for showcasing products, sharing tutorials, or giving your audience a glimpse into your brand personality.
• Photos: High-quality images are the backbone of an Instagram marketing strategy. Whether it’s product shots, behind-the-scenes glimpses, or aesthetically pleasing landscapes, photos capture attention and tell stories.
• Contests and giveaways: Run contests or giveaways to boost engagement, increase brand awareness, and reward your loyal followers. Furthermore, encourage participants to like, comment, and share your posts for maximum reach.
• Product teasers and launches: Generate excitement around new product launches or upcoming events by teasing them on your Instagram feed or Stories. Also, build anticipation through sneak peeks, countdowns, and exclusive previews. Social media platforms are great tools for this type of business marketing. 
• Collaborations and partnerships: Collaborate with influencers, other brands, or industry experts to create mutually beneficial content. This expands your reach to new audiences and adds credibility to your brand.

2. Use Hashtags Strategically

Research relevant hashtags in your niche and incorporate them into your posts to increase discoverability. Also, mix popular hashtags with niche-specific ones to reach a broader yet targeted audience.

You can use Instagram Insights to determine the top-performing hashtags within your niche. Therefore, you can add more of the high-traffic ones to increase the post success rate. Ideally, you will add 5-10 hashtags per post for best results. This ensures you have enough variety without spamming the post with hashtags. 

3. Figure Out Your Audience

Understand your target audience on Instagram, including their demographics, interests, pain points, and preferred social media platforms. Then, make sure to tailor your content and messaging to resonate with their needs and preferences.

There are many different ways to research your Instagram target audience, which includes:

• Conduct surveys and polls: Use Instagram Stories to conduct polls and surveys to gather direct feedback from your audience. Also, ask questions about their interests, preferences, and pain points to refine your understanding of who they are.
• Analyze competitors: Look at your competitor’s Instagram accounts. You’ll need to identify who is engaging with their content, the type of content they post, and the tone of voice they use. This can give you insights into potential audience segments you might have missed.
• Monitor hashtags and mentions: Keep an eye on relevant hashtags and mentions related to your industry or niche. This can help you identify trends, topics of interest, and potential influencers who resonate with your target audience.
• Utilize audience insights tools: Consider using third-party audience insights tools like Sprout Social, Hootsuite, or Socialbakers. These tools can provide in-depth demographic data, audience sentiment analysis, and competitive benchmarking. They are worth the price if you’re serious about understanding what drives your Instagram audience.
• Refine and iterate: Audience research is an ongoing process. Therefore, continuously monitor your audience’s preferences and behaviors and be prepared to refine your targeting strategies accordingly.

4. Utilize Paid Advertising

Consider investing in paid advertising campaigns on Instagram to amplify your reach and target specific audience segments. Don’t forget to experiment with different ad formats, targeting options, and budget allocations to optimize your results.

You can start with paid advertising on Instagram by upgrading to a business account. There’s no fee for the service, and you can use more than one Instagram account with a single username. You can then take advantage of Instagram account switching to move between accounts. 

5. Collaborate With Instagram Influencers

You can improve your Instagram presence and niche popularity by increasing your collaboration with Instagram influencers. There are a number of ways that you can achieve this, which include:

• Identify relevant influencers: Look for influencers whose audience demographics and interests align with your target audience. Hence, you should consider factors such as follower count, engagement rate, content style, and brand alignment. Instagram is so big that there’s a large number of influencers in any niche on the social media platform. 
• Build genuine relationships: Take the time to build genuine relationships with influencers before reaching out for collaboration opportunities. You’ll need to engage with their content, leave thoughtful comments, and establish rapport through direct messages. Building genuine relationships takes time and effort but can pay off in the long run. 
• Offer value: When approaching influencers for collaboration, clearly communicate the value proposition for both parties. Explain how the collaboration will benefit them, whether it’s through exposure to your audience, compensation, free products, or other incentives. The best relationships are those where there’s something beneficial for both parties. 
• Be clear about expectations: Clearly define the scope of the collaboration, including deliverables, timeline, and any compensation involved. Also, provide influencers with creative freedom while ensuring that your brand guidelines and messaging are respected.
• Promote the collaboration: Once the content is live, promote the collaboration on your own Instagram account and other marketing channels. Make sure to encourage the influencer to do the same to maximize exposure and engagement. Going for a joint-effort approach is the best way to ensure that you both get the most out of the collaboration.

Benefit of a Professional Online Presence

Now, let’s look at some of the top benefits of a professional online presence. This will help you understand what’s at stake when creating and implementing the strategies outlined above. Instagram is a popular social platform, and taking full advantage of its massive audience is a no-brainer for businesses. 

Here are the top 5 benefits of having a social media presence on Instagram:

1. Bigger brand visibility: With over a billion active users, Instagram provides businesses with a vast audience to showcase their products or services. A professional presence on the platform increases brand visibility and exposes your business to new potential customers. These customers may not come across your business otherwise, so it helps increase your market share. 
2. Enhanced brand credibility: A well-curated Instagram profile with high-quality content, consistent branding, and engaging posts helps establish credibility and trust. This is vital for long-term success with current customers. Additionally, a professional appearance signals to potential customers that your business is legitimate, reliable, and worthy of their attention.
3. Showcase products and services: Instagram’s visual nature makes it an ideal platform for showcasing products and services. You can do this through a range of content, including videos and photos. Businesses can also highlight the features, benefits, and unique selling points of their offerings. This informs customers about what to expect and can reduce the number of questions your customer support department receives. 
4. Promotion opportunities: Instagram offers various advertising options, including sponsored posts, story ads, and carousel ads. These allow businesses to target specific demographics and reach a larger audience. 
5. Market research: Instagram is an excellent place to conduct market research. There are many tools for interacting with your audience to learn more about customer pain points. Hence, you can figure out what products you need to develop next.

What Is Online Presence Management? 

Online presence management on Instagram involves strategically planning, monitoring, and optimizing brand activities. The idea is to engage its target audience and achieve marketing goals. It starts with setting clear objectives and developing a strategy aligned with the brand’s voice and values.

You’ll also need to create and optimize profiles, craft engaging content, and actively engage with the community. You can do this through comments, messages, and conversations. Also, don’t forget to use monitoring and listening tools to help track audience sentiment and identify opportunities. 

Reputation management is an important part of the process to ensure your brand has a positive online aura. Therefore, you’ll need to address feedback and reviews promptly. 

You can also hire an online management service for a professional approach. They have the experience to spot potential weaknesses in your online brand reputation and make improvements. The money you spend on such a service can pay for itself through more sales.

Online Presence on Instagram: Is It Important for Businesses?

Yes, online presence on platforms like Instagram is important since it can enhance your revenue and bottom line. Instagram is a popular platform with many daily users that you can monetize in most industries. Also, the platform provides excellent tools for businesses to increase their chances of success. 

Are you ready to take your Instagram online presence to the next level? Give it a try for yourself. Make sure to use a mixture of strategies to increase your odds of success. Furthermore, you can make it easier by collaborating with influencers or hiring a brand reputation management service. 

Are you finding it hard to grow your online presence on Instagram? Then, you need more followers, and Plixi is the right service for you. 

We are a professional growth service that utilizes our influencer network and in-house algorithm to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.