Instagram Social Media Marketing: Top Strategies Revealed

Learn and implement the top Instagram social media marketing strategies to increase followers and growth. We’ll share the strategies that some of the best accounts on the platform are already using. 

These tips will help you take the account to another level. Make sure you start with a marketing strategy that aligns with your objectives and current skill set. This way, you can hit the ground running instead of dealing with a long learning curve.

We present a variety of strategies so that everyone can execute social media marketing for Instagram. Let’s start!

Advantages of Using Instagram for Marketing

Are you interested in using Instagram for marketing? There are multiple advantages to using Instagram to boost your brand marketing efforts. We’ll cover them in this section to help you decide if marketing on Instagram is the right choice:

• Large and active user base: Instagram has over 1 billion monthly active users, making it one of the largest and most active social media platforms globally. This vast user base provides businesses with access to a wide audience and potential customers, including obscure niches that are hard to find on smaller platforms. 
• Engagement and interaction: Instagram’s engagement rates are typically higher than other social media platforms. That’s because Instagram has many engagement features, such as leaving likes, commenting, and sharing. Businesses can leverage this high engagement to foster meaningful interactions with their audience, build relationships, and cultivate brand loyalty. In the long run, it makes it easier to sell products.
• Discover features: The Explore page and hashtag features make it easy for users to discover new content, products, and brands that align with their interests. Therefore, businesses can leverage these discovery features to increase visibility, reach new audiences, and attract potential customers. It makes it easier for brands with smaller marketing budgets to draw in an Instagram target audience. 
• E-commerce features: Instagram offers features such as Shopping Tags, Shoppable Posts, and Instagram Checkout. This allows businesses to sell products directly on the platform. Furthermore, these e-commerce integrations streamline the purchasing process, making it convenient for users to discover and buy products.
• Brand building and awareness: Instagram is an effective platform for building and increasing brand awareness. When customers know more about your brand identity, it is easier to sell products. 

How To Promote a Company on Instagram in 3 Ways

Do you want to know how to promote a company on Instagram? There are many tools for social media marketing on Instagram, so you can increase your sales, brand awareness, and reach. In this section, we’ll provide three steps you need to take to promote your business on Instagram. 

1. Sign Up for a Business Account

Start by upgrading your Instagram account to a professional one. This provides several advantages for meeting your business goals. For example, you can access Instagram Insights to learn more about your content’s failures and successes. 

Furthermore, a professional account allows you to access the features of Instagram Ads. These features will enable you to promote posts or video content and turn them into advertisements. This marketing strategy can provide an avalanche of new traffic to monetize. 

You can also create dedicated product pages with a business account to sell directly on Instagram. Hence, you don’t need to generate Instagram referral traffic for users to buy from your website. It would be great if you don’t own a website and would rather sell directly on Instagram.

2. Promote User-Generated Content (UGC)

UGC is when other Instagram users create content for your brand. They may do this because they like your brand or because you provide an incentive. UGC has many benefits, such as lower marketing spend and more traffic. 

Here are a few tips for encouraging UGC for your business on Instagram:

• Host content and challenges: Organize contests or challenges that encourage your audience to create and share content related to your brand. To incentivize participation, offer prizes or incentives for the best submissions.
• Provide creative prompts: Offer creative prompts or ideas to inspire your audience and guide their content creation process. This could include themed photo challenges, storytelling prompts, or creative exercises. Empowering your creators with more tools will lead to more content and higher quality. 
• Showcase user stories: Share real-life stories or testimonials from satisfied customers or fans. Highlighting user experiences can demonstrate the value of your brand and inspire others to share their own stories. 
• Create a community hub: Establish a dedicated space or community hub where users can submit and discover UGC related to your brand. This could be a branded hashtag gallery on your website, a UGC section in your app, or a community forum.
• Engage with user content: Show appreciation for UGC by liking, commenting, or sharing user-submitted posts on your account. Furthermore, engage with the creators and foster a sense of community around their contributions.

3. Acquire Brand Ambassadors

Start by looking for potential brand ambassadors and finding relevant influencers. You can do this by using Instagram’s search and discovery features. Look for individuals who create content related to your products, services, or Instagram target audience. Also, it herpes if they have a significant following and engagement rate. 

Furthermore, review the quality and aesthetics of an influencer’s content to ensure it aligns with your standards. Ideally, look for visually appealing, high-quality content that resonates with your target audience and reflects your brand’s image.

Don’t forget to pay attention to how an influencer engages with their audience, respond to comments, and interact with other brands. Consider choosing influencers who have a genuine connection with their followers and demonstrate authenticity in their interactions.

Finally, research an influencer’s reputation, past collaborations, and brand partnerships to ensure they align with your brand values and image. 
You’ll want to avoid influencers with controversial or questionable behavior that could potentially harm the reputation of your brand.

Instagram Marketing Tools To Consider

Add Instagram marketing tools to your operation to increase the scale of your account. You can supercharge your marketing efforts and create content in advance. In this section, we’ll reveal the different types of tools to increase the effectiveness of your social marketing efforts. 

Instagram Scheduling Software

Use Instagram scheduling tools to create batches of posts in advance and set the date and time for when to publish. This allows you to create multiple months of content, enabling you to take time off while delivering consistent content. Here are some of the top advantages of scheduling tools for marketers:

• Efficiency: Scheduling tools streamline the process of planning and posting content on Instagram. By allowing users to schedule posts in advance, these tools save time and effort. Hence, there’s no need for manual posting at specific times.
• Consistency: Consistency is key to building a strong presence on Instagram. Therefore, scheduling tools enable users to maintain a consistent posting schedule, ensuring regular content publishing at optimal times.
• Content planning: Scheduling tools often include features for content planning and organization. Hence, users can visually plan their Instagram feed, preview how posts will appear in the feed, and ensure a cohesive and visually appealing aesthetic.
• Post optimization: Some scheduling tools offer features for optimizing posts. These include hashtag suggestions, post captions, and content recommendations, which will help you ensure that each post has a good minimum quality level.
• Collaboration and team management: Scheduling tools often include collaboration features that allow multiple team members to contribute to content creation. This streamlines workflow and facilitates collaboration among team members.

Instagram Insights

After upgrading to a business account, you’ll receive access to Instagram Insights free of charge. The features you access are a game-changer for your marketing efforts on Instagram. 

Firstly, Insights offers demographic data about your followers. Some of these include age, gender, location, and active hours. This information helps you understand your target audience and tailor your content to better resonate with them.

Furthermore, the toolset allows you to analyze content performance. You can track the performance of your posts, Instagram Stories, IGTV videos, and Reels. 

Also, metrics such as likes, comments, shares, saves, and engagement rate allow you to gauge the effectiveness of your content. This makes it easier to uncover your top-performing posts and replicate the success. 

Finally, Insights shows you how your follower count has changed over time. This includes net follower growth and the number of followers gained within a specific period. Instagram Insights offers many more features, which you’ll need to discover by trying it for yourself.

Utilize Instagram Ads

Instagram ads allow you to promote regular spots to sponsored ones to drive traffic. This increases the reach of your content for a fee. However, you must follow the best practices to make the most of your money. Here are some tips to consider when using Instagram ads:

• Craft compelling ad copy: Write persuasive ad copy that grabs attention, communicates your message effectively, and prompts users to take action. Also, keep your copy concise, clear, and persuasive. You can do this by focusing on the value proposition and benefits of your products or services.
• Set clear objectives: Define clear and specific objectives for your Instagram ad campaigns. This might increase brand awareness, drive website traffic, generate leads, or boost sales. Furthermore, align your ad creative, messaging, and targeting strategy with your objectives to ensure consistency and effectiveness.
• Test different ad formats: Experiment with different ad formats, such as single-image ads, carousel ads, video ads, slideshow ads, and Stories ads. This information will help you see which formats resonate best with your audience. Furthermore, test variations in creative elements, messaging, and formats to optimize results.
• Adhere to Instagram ad policies: Ensure compliance with Instagram’s ad policies and guidelines to avoid ad disapproval or account penalties. Also, familiarize yourself with Instagram’s advertising policies. This can relate to prohibited content, targeting restrictions, disclosure requirements, and other guidelines. The goal is to ensure that your ads meet platform standards.
• Strong call to action (CTA): Include a clear CTA in your ad copy to prompt users to take the desired action. For example, “Shop now,” “Sign up,” or “Download to learn more.” Make sure to use actionable language and create a sense of urgency to encourage immediate engagement.

Instagram Social Media Marketing: Is It Worth It?

Social media marketing on Instagram is worthwhile because it can increase brand awareness and generate sales. Also, you can build a large follower base and boost engagement metrics. Take the time to learn the strategies in this article to reap the rewards. 

Now that you understand what Instagram social media marketing involves, you can leverage them to your advantage. We recommend picking the methods you feel most comfortable adding to your toolkit. This ensures you can hit the ground running without a steep learning curve. 

Are you having trouble getting followers with your Instagram marketing? Then, use Plixi to get more followers and boost your account. We can target any audience without our in-house algorithm and Instagram influencer network. So what are you waiting for? Start growing and gaining Instagram followers today.