How To Become a Content Creator on Instagram From Scratch! 

There are so many social media platforms out there. No one has the staying power of Instagram, it seems. You decided that you need to build your online presence on that platform. Well, you are in the right place. We will tell you how to become a content creator on Instagram. 

We will tell you the steps to follow. We will give you ideas for the type of influencer you can become. And, of course, we will demystify the concept of “creator account” and “business account.” At the end of this blog post, you should feel confident to start your own Instagram page.

How To Become a Content Creator in 4 Steps

Some people do stumble upon the content creator gig. Others have to plan it out step-by-step. Maybe you’re part of the second group. We can tell you how to become a content creator in four short steps.

1. Decide on a Niche

You may have multiple areas of interest. This is like most humans. We like many different things. However, your Instagram page may have to focus on one particular area. Being a jack of all trades may not work out well for you. 

It’s convenient for humans to categorize the people they follow online. They want to know that this person talks about this, and that person talks about that. You may have to specialize in a particular area to excel on Instagram. Don’t think of it as limiting yourself. Think of it as becoming a specialist in a certain field. 

You might be starting your IG journey now. It is a good time to decide what area works best for you by testing them out. See what type of content is the most enjoyable to create. 

Find out what type of content gets the most attention. To enjoy creating content that lots of people enjoy is the sweet spot. In this article, we talk about different potential niche areas that you can try out.

Brands like partnering with content creators with strong brand identities. It gives the impression that they have a good command of their following. It increases the chances of them trusting you with their brand promotion.

2. Organize Your Profile

The aesthetic of your Instagram page is very important. People like to take a cursory glance at an Instagram account before deciding to look more closely. This means that the overall aesthetic of your page needs to be strong. 

Deciding on color schemes before you start posting is a good idea. You don’t want to choose these along the way. You don’t have to follow the usual beige, tan, and white aesthetic. 

You can make your Instagram page entirely your own. We suggest that you choose colors that come up in your life often. If you need to change them later, make it a gradual shift.

This organization should extend to your Instagram Highlight covers. There shouldn’t be a disconnect between them and the rest of your page. Of course, your IG profile picture should be in line as well. 

3. Post Consistently

You have to let Instagram know that you are here to stay. That first post wasn’t a fluke. Posting occasionally is not good enough to build an online presence. You never know what piece of media will go viral on the platform. Give yourself multiple chances to increase your reach. You do this by posting content often.

You can mix it up by posting Instagram Reels and carousel posts. Maybe you can post images of quotes in between your regular content. This could keep up the Instagram feed aesthetic and fill in lulls in creativity.

4. Pay Attention to Your Insights

Content creation is not a guessing game. You shouldn’t have to wonder if you’re doing well on Instagram. You have your Instagram Insights with all the analytical data that you need. 

Look at how many new accounts you’re reaching to see if your content is getting a boost. Find out the demographic that interacts with your content the most. Then, you can decide whether to pivot and cater to the other gender. 

What kind of content gets the most exposure? Consider focusing on that going forward. This is how to become a content creator that prioritizes growth. The Instagram platform gives you the tools to be your brand’s marketing manager.

Pick a Potential Niche Area

We touched on the concept of choosing a niche earlier in this article. Now, we will tell you about the potential categories. Just remember that this is by no means an exhaustive list. 

1. Beauty Influencer

The beauty influencer is a popular choice. This sometimes takes the form of someone who does makeup reviews or tutorials. It could also be someone who gives skincare advice. It is popular for these social media influencers to also dabble in the fashion arena. 

Ultimately, they touch on everything aesthetically pleasing for the body. People criticize them for being wasteful. They potentially contribute to the extreme consumerism culture. 

2. Travel Influencer

Vacationing and traveling can be very expensive. You need to know that the trip will be worth it. This is why we are so grateful to have travel influencers. They tell the rest of us all the tips and tricks we need to know. And they are very blunt about the realities of popular locations.

You could travel to places in your local area. Someone across the globe could want to know what it is like. Maybe your excellent content will catch the eye of a brand.

3. Fitness Influencer

Maybe you are reading this at the top of the year. This could be a sign to become a fitness influencer. You could inspire people to be their best selves. You don’t even have to be one of the obnoxious ones. You could be the down-to-earth gym goer. The one who has a slice of cake on occasion.

People love to cheer on others who share their health journey online. Perhaps you could document your journey on Instagram and see if you galvanize the following.

Make Note of This Before You Switch to Instagram Creator Account

The Instagram Creator account is a different ball game. You need to make sure you know what you’re getting into. Note this before you switch to the Instagram Creator account:

• Everyone can see your IG page unless you deliberately block them. You no longer have the privacy that comes with a personal account.
• You do not receive automatic verification from IG. You will still have to subscribe tothat if you want it.

How To Switch From Creator to Personal Account on Instagram

You never wanted social media to be this technical. You know how to become a digital creator. But for now, you just want to be a regular person. We will show you how to switch from a creator to a personal account on Instagram:

1. Launch Instagram and go to your profile page. 
2. Tap the Menu icon in the top right corner of the screen. 
3. Select Business tools and controls. Depending on your profile type, it could also be Creator tools and controls. Select Switch account type. 
4. Select Switch to Personal Account. Confirm this decision.

You will no longer enjoy the features that come with having a creator or a business account.

Business vs Creator Account Instagram: The Difference

You may already know that having a regular personal account is not enough on Instagram. You are only limited in your abilities on the platform. Consider getting a business or creator account instead. You’re not sure what the difference is? We will explain the business vs creator account on Instagram:

• With both platforms, you will have access to Instagram Insights. This will help you decide whether your social media growth methods are effective. It uses actual numerical data.
• Both types of accounts will give you access to Instagram Ads. This means you will also see the data on the ads’ performance.
• If you often receive a particular question, both platforms have an answer. You can pre-compose a message to reply to these frequently asked questions.
• Both types of accounts have features that allow for shopping. The Business accounts also let you add Shop to your profile.
• The FTC requires that you disclose when you partner with a brand. Both of these types of accounts allow you to make that visible on your social media posts. You can use a partnership tag feature for your collaborations. 
• Both types of accounts allow you to schedule posts. You can create your content and have it go live much later. However, the business account lets you utilize a third-party tool for scheduling.
• Think about the bio of your Instagram page. Both will allow you to include contact information. The business account also lets you drop the location of the business, which is great for companies that have brick-and-mortar structures.
• There are a few buttons that you will see on a business account but not a creator account. These include the buttons to book now, reserve, or order food.

What to Do Next Since You Know How To Become a Content Creator on Instagram

Let’s work on building that following. Switching the type of account was the easy part. It’s the least of your worries. You will want a bigger follower count as a social media content creator. It’s not a necessity, but it’s attractive. It helps to build the social media presence that you desire. It also adds to your social proof.

How do you get those numbers? You’re not a public figure and don’t have the clout of a traditional celebrity. Before you head to a reality show to build a platform, let us help you. Your friends at Plixi know how to build great things from the ground up.

It could be because we have excellent tools at our disposal. Our in-house platform for Instagram influencers would agree. They get great support from our proprietary AI targeting algorithm here. It’s something we have been developing for a decade. We love what it has become. 

We want to use it to help you. You know how to become a content creator on Instagram. Let us help you find followers who like your content. The type of followers that will engage in what you post every time. Start growing your following with us today!