Boost Your Followers on Instagram by Doing This

Isn’t everyone on a quest to gain a larger audience? From business owners to influencers, everyone wants to increase their follower count. Are you trying to boost your followers on Instagram, too? Well, you came to the right blog post. We can give you tips on growing your platform without using fake followers.

It’s possible to get the following that you’ve always wanted. It doesn’t have to cost you a lot of money either. We will address your content strategy needs and give you hope for your page!

Tips To Boost Your Instagram Content Strategy

It’s time to be honest. Your Instagram content strategy needs a refresh. IG constantly changes, so your strategy for growth should change as well. We understand that it can be hard to keep up. 

This is especially true since there are other social media platforms you may be trying to grow as well. Here are some tips on how to boost your followers on Instagram.

Incorporate More IG Reels

Instagram used to be a place for sharing photos. It had to adjust to compete with TikTok. Now, it allows for short-form video content formats. It seems that it wants people to stay on the platform longer. 

Reels have a way of increasing the reach of an Instagram page. We suggest that you incorporate it as part of your content strategy. 

Doing it doesn’t even have to be a difficult task. You could create very short Reels that require effort. Or, you could post a collection of clips to make a vlog. 

You should use trending audio for these videos. If you hear a song on Instagram a lot, the algorithm is pushing it. You should hop on this wave and set your video to this sound. It could increase your potential reach on the platform.

Using Reel technology could exponentially expand your reach on the platform. You should try it out and see the results. 

Post at the Right Time

Timing is everything. You could have the most amazing content, but no one will see it if you post it at the wrong time. It’s best to post when you know most people will be online. 

Fortunately, you don’t have to guess to find out when this is. Your Instagram Insights will tell you the most popular time for your audience. Then, you could use another tool. The Instagram schedule tool lets you delay regular posts until a specific time. 

You could edit content now and have it go live when most people are online. This gives your Reel or post the best chance of visibility with a lot of people. Hopefully, you’ll get a lot of initial engagement, and it catches Instagram’s attention.

How To Use Hashtags on Instagram To Attract Followers

You will thank us when you learn how to use hashtags on Instagram. Many growth tools have come and gone, but using relevant hashtags has been a long-time practice. This is because it is effective. People find Instagram creators using hashtags all the time. 

If you are looking to grow your page, take advantage of it. This is the tool that could get you the brand-new attention that you need. We aren’t saying you should just slap random hashtags on the posts. 

There is a science to this thing. You’ll need specific hashtags for it to work out for you. 

We summarized the four main types of hashtags that you should focus on for your brand. Feel free to tweak as you please as your brand requires. 

1. Popular Hashtags

Some hashtags come to your mind immediately when you think of a topic. When you want inspiration for a new hairstyle, you type #HairstyleIdeas. The fact that you thought of it so quickly means many other people did as well. It is a popular search. 

Does your content surround hairstyles or beauty? Maybe you should include some of them in your high-quality content. Still, you shouldn’t fill your post captions with just popular hashtags.

2. Niche Hashtags

Learn about niche hashtags to boost your followers on Instagram. Popular hashtags can be problematic. You might find the same few creatives using the same hashtags. This means your post has a lot of competition and might get lost in other posts. 

You want your content to stand out from the crowd. Consider including some specialized hashtags in the mix. Instead of a broad phrase, think of some specific ones. Let’s use the hairstyle examples. 

Maybe you just made content surrounding short hair. You could use hashtags like #BobcatStyles or #shorthairideas.

When you do that, you effectively narrow down the search results. You only attract people who want to see that content. There is a higher chance of them watching the entire Reel and wanting to see more from you.

3. Branded Hashtags 

If you have an online business, create a hashtag for your brand. It will be a great way for people to find your content. 

They will know that this hashtag is strictly for your content. It will house a collection of your views and posts. If you host a giveaway, this hashtag will come in handy.

4. Localized Hashtags 

This is a great tool for small businesses to increase foot traffic. Some businesses offer services, and they cannot deliver. They depend on in-person contact. 

If you want people to find your business, use hashtags that include your location. Let’s stick with the hair. Say you have a salon in Brooklyn. You could use #HairSalonInBrooklyn. They may casually search for salons in the area on Instagram. It would be great if your content came up. 

Now, people will consider you as an option when they’re in the neighborhood.

Metrics To Pay Attention to When Checking Your Instagram Engagement

Knowing how to boost your followers on Instagram involves keeping up with your Instagram engagement. It’s not just about jumping on trends all the time. You have to analyze your Instagram Insights critically. 

The numbers may overwhelm you, but you don’t want this to be a reason to avoid looking at your statistics. We will summarize some numbers that you need to pay attention to. 

1. Reach

You need to see how many accounts you are reaching. The aim of boosting your followers is to gain more, correct? You have to ensure that your content is reaching new people. Statistics will tell you if you are reaching new people or just reaching existing followers. 

It is important to know this so you can pivot your content plans. Maybe you need to upload more Reels to reach new target audiences. Maybe you need to improve your hashtags. 

To get people to follow, you have first to reach them. This is a very important metric to consider as you create content.

2. Follower Demographics

You might have an ideal target audience in mind. Is your content attracting that type of follower? It can be hard to keep track when the followers trickle into your page. Are they mostly men or women? Are they of a particular age group? Where are they from? The analytics on your Instagram account will tell you this information.

You might be attracting the type of potential follower you don’t want on your page. Maybe a lot of men follow you. That could be a problem when you want to work for female-centric brands. You won’t like it when that following doesn’t translate to brand sales.

Your Instagram Insights will give you a breakdown of your followers’ types. If you don’t like what you attract, you can completely change your content strategy. Experiment with different types of content. Maybe your ideal demographic wants more vulnerable content. Test it out to see the reception.

3. Interactions

Pay attention to the posts that get the most interaction. You can do this for your Stories and Reels as well. 

Maybe they attracted more replies or likes. What do they have in common? See if you can recreate that appeal in your subsequent posts. 

This type of engagement is important for your page. You should strive to diversify your content so followers are not bored. But you should still capitalize on the content that garners good results for your page.

Rules for Successful Instagram Giveaways

You may have seen an Instagram giveaway on the platform by now. They’re quite popular with brands that are trying to grow their following. Still, hosting a contest is not an automatic success. 

Yes, there is an incorrect way to do it. Here are some pointers on how to host successful Instagram giveaways.

1. Make the Requirements Clear

To enter an Instagram giveaway, you don’t pay any money. What you ask of people is more valuable than a dollar. You ask them to engage with a particular post on your page. 

You must require them to like and comment on the post to enter. It’s also wise to ask them to follow the page or share it on their Instagram Stories. 

Whatever you choose, ensure you are clear in the IG caption. You don’t want any confusion when it’s time to pick a winner. All of these actions are supposed to increase engagement rates. You will bring more attention to your page overall. 

Still, you don’t want to make too many requirements. This may discourage potential entrants and, more importantly, potential followers. 

2. Collaborate With Another Creator

You want to know how to boost your followers on Instagram. There might be a page that has that same need. Consider collaborating with that page. 

Instagram allows you to make joint posts on the platform. This means that you can make the same post, and it will end up on both pages. 

This way, you can access the following of another creator. It’s a great way to get exposure to more people in your target audience. You and that brand could agree on a prize, which will be even more attractive if it involves two brands. 

You don’t have to collaborate with a brand that offers a similar product. It’s enough if the products are just complimentary to each other. Candles can complement body butter if you work the angle of self-care. 

An online boutique could collaborate with a natural juice brand. You just have to know how to market to your audience.

3. Use a Giveaway Picker

You eventually have to choose a winner and end the giveaway. Ensure that the caption was clear on the deadline for entry. When it’s time to pick a winner, you will need some help. You don’t want anyone to think that bias went into choosing a winner. This is why using an impartial Instagram giveaway picker is so important. 

These are online tools that pick a winner at random. You just have to provide a URL for the contest post. It will choose a winner without much intervention from you. This is ideal when you keep the entry to the giveaway simple. 

It is not the time to have the best comment win. A computer will choose the winner, so it’s not about the quality of the comment.

Consider hosting a live stream so people can watch you choose our winner. This keeps everything transparent and above board, which keeps your brand’s reputation healthy.

How To Boost Your Followers on Instagram for Free

There are lots of ways to get to your desired following. You could even buy Instagram ads or incorporate user-generated content (UGC). It can get quite taxing after a while. You find out you’ll need some help. A growth professional with experience could be quite an asset for your page. You can find one of these at Plixi.

Here, we have an in-house platform for Instagram influencers. They get amazing support from our AI targeting algorithm. The aim is to attract the kinds of followers that will engage in your content. We know how to do that for you. 

You have the tools to know how to boost your followers on Instagram for free. Start growing your following with us today.