Average Engagement Rate on Instagram: Get Your Numbers Up!

You’re going to see many articles about your follower count on Instagram. But what if we told you that’s not the number you should focus on? Your engagement rate is the most powerful number. You should at least have the average engagement rate on Instagram.

Having a large following seems impressive to the untrained eye. Real influencers know that their engagement matters to brands and their bank accounts. If you don’t see the importance, it’s a good thing you stumbled upon this article. 

We will give you some actionable insights for social media engagement. Read this article for everything you need to know!

What Is an Engagement Rate?

Your engagement rate measures how much IG users interact with your content. It considers how much interaction you attract in the context of your overall Instagram following. Instagram isn’t all photos and captions. There is some math involved as well. The rate comes about using a mathematical equation. 

Take the total number of interactions on your Instagram page. Then, use the total number of followers to divide that sum. The percentage is your engagement rate. That figure gives you imperial proof of the progress on your Instagram account.

With this information, you can make decisions concerning your brand. You can learn more about your IG following. It’s a very useful metric. It’s more useful than your Instagram following and like count. Let’s talk about the metrics involved in calculating engagement rates.

1. Likes

Liking content on Instagram shows that you appreciate it. Perhaps you agree with the sentiments in the post. The content moved you to the point that you must let the author know you enjoyed it. To the author, it is a reinforcement to continue producing content of similar form.

2. Comments

When followers have something to say, they leave Instagram comments on a post. This is a very strong show of engagement in your content. It takes much more effort to leave a comment than to like something with a double-tap. You can even boost your engagement rate by replying to a comment.

3. Shares

When people share your content, they promote your work for you. They expose your posts to more people and give them more engagement opportunities.

4. Saves

Liking a post is a public act, and some IG users may not want to expose themselves. Still, they may like your content. Saving a post helps them return to it later with ease. Seeing a post multiple times can increase the number of impressions it receives.

Good content creators are trying to maximize all kinds of engagement. Every little bit goes towards the overall engagement rate. Of course, it’s important to build your following actively. But you need to make sure your followers are engaging. If they don’t engage, they are as good as deadweight. They will only bring down the engagement rate of your Instagram page.

The Average Brand Engagement Rate on Instagram May Surprise You

According to Statista, nano influencers are leading the pack regarding their average engagement rate. This is what the website had to say:

“Nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to ten thousand followers had an engagement rate of 2.19 percent in 2023. On average, the ER for all studied IG influencers stood at 1.85 percent in the same year.”

The average engagement rate on Instagram is 1.85%. If you have a higher rate than this, you should be proud. You might be wondering why smaller social media platforms have higher engagement rates.

Smaller creators have closer relationships with their followers. They can reply to comments and keep track of their regular supporters. They tend to have a more genuine presence on Instagram because of their intimate group.

Remember that you calculate a social media engagement rate using a follower count. Smaller accounts will yield a higher rate because they have fewer followers. Social media platforms with millions of followers have trouble maintaining high engagement.

If you have a smaller platform, you can make money on Instagram. Brands will like the close relationship you have with your audience. They will like it if you can more easily convince them to purchase products. In negotiations, lead with your strong engagement rate.

Tools for Tracking Your Average Engagement Rate per Post on Instagram

It’s time to put individual posts under a microscope. You can make photo, video, and carousel posts on Instagram. Depending on the content, they will not perform at the same level.

It’s a good idea to examine your engagement rate by posts. Let’s discuss some good tools to do that. 

Instagram Insights

You can view the engagements per post using a tool on the Instagram platform. The Instagram Insights feature provides detailed information on the performance of each post on IG.

It uses metrics that social media influencers should familiarize themself with. You can see your Instagram impressions, Reel plays, and follower details. You won’t need to use external tools if you learn how to navigate this feature.

Third-Party Tools

You can also search the wider Internet for tools. Some websites will help you calculate your engagement rate without much work from you. To a powerful website, it is just a simple mathematical equation. Here are some online resources you could consider:

1. Later
2. Omni Calculator

The best engagement rate calculator you will find won’t ask you for login details on your IG page. You can perform the post equations without that sensitive information. 

With these tools, you will get raw numbers. You can use that information to make notes about the post. Did you use a trending sound for the Reel? Did you research the hashtags for the post?

Maybe you collaborated with another Instagram user. It’s important to know the reason for the numbers on a particular post. It can help you decide to stick to the same post type. Or, it can help you choose to eliminate some types of posts.

Average Engagement Rate on Instagram for Influencers

Do you know why your engagement rate isn’t growing? It’s because you don’t have followers from your target audience. If you had followers from your target audience, they would want to engage. They want to like your content and start conversations in the comment section.

Maybe they wouldn’t want to be public about their support. Instead, they would send your content to their friends and have direct message conversations. Your engagement rate can grow if you let it.

But how do you get high-quality followers? Well, one way is by using a professional growth service. You are in the right place.

Plixi is the right platform for you. We have very impressive AI technology to attract followers. We’ve been working for a decade to perfect it for our clients. Now, it gives great support to our platform for Instagram influencers.

What are your goals for your Instagram page? You can shoot higher than the average engagement rate on Instagram for influencers. With our help, the sky’s the limit.

Let’s start your growth journey now. Sign up with Plixi today!

Frequently Asked Questions How To Calculate Average Engagement Rate on Instagram

Content creators understand the importance of calculating their engagement rate. They know it is a very important number. Still, there are some tweaks they need to work out to understand the concept. They have questions on the topic, and we’ve done our best to answer them.

What is a good Instagram engagement rate?

An engagement rate between 1 and 3% is a favorable one. It shows that you know how to get responses from your target audience on Instagram. As you grow your page, try to maintain this engagement rate. It takes deliberate effort to maintain a healthy relationship with followers.

Is a 20% engagement rate good?

An engagement rate of 20% is an exceptionally good one. It indicates that the followers like, comment, save, and share the posts. Only a highly engaged group of followers can produce such a high engagement rate. It is a rarity and far above average.

What is a good engagement rate on Instagram for 1000 followers?

An engagement rate between 3 to 7% is ideal for a content creator with 1000 followers. Having a highly engaged following may be better than having a large following of spectators. 

Some creators remove followers that are not active on their page. Instead, the attentive and engaging followers remain to boost the engagement rate.

Is a 40% engagement rate good on Instagram?

A 40% engagement rate is a highly impressive rate. The average Instagram account will not attain such a high rate. The average content creator has a following that consists of accounts that don’t always engage in posts. The likelihood of obtaining an engagement rate this high is very low.