Instagram Ecommerce Strategy: Making IG Your Marketplace

Your Instagram account could do a lot more for you than give you dopamine through likes and comments. It could be a new income generation tool. You just need to refine your Instagram e-commerce strategy. 

It’s nowhere as complicated as you think it is. If you don’t believe us, we can prove it to you. Read this article for everything you need to know about mastering e-commerce on Instagram!

Top 3 Reasons Why an Instagram E-commerce Integration Makes Sense 

Are you still trying to sell from a regular website? You can’t depend on outdated methods to earn income online. Not when there are Instagram Shop capabilities for you to use.

The Instagram e-commerce integration is the best thing that happened to entrepreneurs. Let’s discuss three benefits of having an e-commerce business on Instagram.

1. The Visual Nature of the Platform

Instagram works hard to be a visually appealing platform. The color is crisp, and updates happen regularly. It is overall a very beautiful app to navigate.

Additionally, there is a sense of familiarity when using the platform. You know what to expect when you come to Instagram. After many years of its existence, you understand its features. 

It is not unpredictable like a website for your favorite brick-and-mortar store. Even the shopping features are easy to understand after a brief learning curve.

You can capitalize on features users know and love. Promote using Instagram Stories. Create beautiful Reels. Manoeuvering on the app will be seamless and generating sales subsequently easier.

2. The Large User Base 

Do you want to access many potential customers on one platform? Instagram is a great platform for you. There are hundreds of millions of accounts. Consider this number to be the likely consumers for your business. You have them all at your fingertips.

Use your Instagram Insights to get better information on your potential customers. You can hone in on the ones that you want. You can create Instagram Ads to draw them closer to you. The access you get to people who want your products is very promising.

Without Instagram, it might be difficult to reach customers. It’s convenient to have them all in one place already.

3. The Features Designed for Shopping

Instagram wants you to make sales as well. It developed features to make it easier for users to purchase through the app. There is a shopping tab for users to peruse a product catalog for a brand.

IG keeps your content shoppable with ads with product tags. They know how to use colors and fonts to encourage people to buy products. They help you secure sales without you asking.

When considering the platform’s ease, you may ask, “How many people use Instagram shopping?” The numbers will surprise you.

How Many People Use Instagram Shopping?

According to Tech Report, over 130 million people use Instagram Shopping. To put this in context, remember that roughly half a billion Instagram users exist. A generous portion of this number spends time making purchases.

Remember that you don’t necessarily need 130 million sales or customers to change your life drastically. You need far less than that to make an impact. It may be time to get your Instagram strategy e-commerce business underway. The potential to make money is just too high to miss out.

3 Ways To Use E-commerce Instagram Marketing 

You can run a successful business on Instagram. It’s a great forum to connect with potential customers and use powerful strategies to keep them. You might just be thinking of one way to create this income stream. We’ll tell you how Instagram e-commerce can be a normal part of your life.

1. Use It Strictly for Advertising 

Instagram is a great platform for advertising products you sell on another website. It allows you to create the types of ads people don’t readily know are ads. 

Creators will make great content showing off their lives. Maybe they do impressive things like live fully remotely. They might travel a lot. Or they are fitness influencers with an excellent fitness regime. They make their lives very attractive. Eventually, followers will be curious about how they can achieve the same lifestyle.

That is when Instagram influencers will promote products on another website. These products could be digital e-books or PDF documents. They could also be physical items that the influencer ships from a warehouse. They post content just to get you to aspire to their lives.

2. Partner With Brands

Most Instagram creators partner with brands to make money. These brands need a direct link to their target audience. They find it difficult to do in modern times. 

The regular methods of advertising don’t give the results they want. Instead, they reach out to creators. These creators have the trust of their following. Some of them may have a large following. Others have a dedicated small following.

Good Instagram influencers can create content that doesn’t immediately look like ads. Instead, they seem like recommendations from a friend to another friend. It’s this kind of transparency brands capitalize on. 

They may give content creators free products to say good things about their products. Of course, good influencers can negotiate payments in the form of cash. 

In this way, there is a marketplace between brands and content creators. Instagram is now a forum for partnering with entities and creating mutually beneficial relationships.

3. Do Affiliate Marketing

Some creators don’t work for a solid payout from brands on Instagram. Instead, they put a little more elbow grease into generating an income through affiliate marketing. 

Instagram users have already asked Instagram influencers where they get their things. Some influences gladly tell them the information. Others have found a way to benefit from promoting products. They use affiliate links.

Content creators will post using particular products. They likely purchase the products with their own money. They also advertise a link or discount for customers to use. They may also direct their followers to their Amazon storefront. 

These methods are how they secure sales for the products. When customers use these codes or links, the content creator gets a small percentage of the item’s price. They could earn a lot of money if they can convince many people to buy.

There is no reason to miss out on e-commerce Instagram marketing

How the Shopify Instagram Integration Can Help Your Business

You may not have to negotiate with brands if you take advantage of the Shopify Instagram integration. Let’s discuss how Instagram Shopping can take your brand to the next level.

You Can Sync Your Product Catalog

You don’t have to be a tech genius to join your Shopify and Instagram accounts. You can seamlessly sync the products on your Shopify to your Ads Manager. 

Now you can create useful ads and easily Shoppable Content. Instagram can do the rest of the heavy lifting for you.

Ultimately, you increase your visibility on Instagram. Now, you can reach more potential customers through this integration.

Secure Purchases Quickly

Running a business on Instagram is nothing new. Sending a direct message to an online brand to make a purchase seems normal. It also seems normal to wait for them to reply and hope a product is in stock. 

Business owners sometimes have to answer 1 million questions before they secure a sale.

All of that is normal, but it’s not efficient. Syncing your e-commerce business with Shopify will make purchases quick. The Shopping Tags help you secure sales with fewer clicks. 

No one must leave the app to know they made a successful purchase. For sellers, that translates to more online sales.

The engagement your posts generate is great. However, you want to convert that engagement to legitimate sales. Shopify can help you convert engagement to income. If you adhere to the Instagram commerce guidelines, you could capitalize on this feature.

Remember To Respect Instagram Commerce Guidelines 

Even though it is easy to set up shop on Instagram, remember it’s a strict platform. IG lets people report other users for fraudulent activity. You could get into trouble if you appear to be running a scam.

Users can report your page if they think you advertise products you don’t have. Instagram could take action against your page and cause you to never rebuild from that. 

If you want to host an Instagram giveaway, make it as transparent as possible. Some content creators use an Instagram giveaway picker to ensure everything is above board. 

Be careful when choosing the brands and creators with whom to collaborate. Who you work with could impact goodwill on the platform going forward.

Frequently Asked Questions About E-Commerce on Instagram

Do you have any questions about your e-commerce strategy? Many Instagram users want to leverage their following for social commerce. If you have any questions, we may have answers below.

FAQ: Is Instagram good for e-commerce?

Instagram is a great platform for e-commerce. It gives businesses access to hundreds of millions of Instagram accounts. These accounts could potentially be customers for a business. One can also integrate tools into an Instagram account to make it easier to generate sales.

Ultimately, the user interface on Instagram makes it easier to shop on the platform.

FAQ: How do I use Instagram for e-commerce?

There are multiple ways to use your Instagram account for business. Here are some methods you should consider:

1. Sync your Instagram account to Shopify to create a seamless shopping experience for your followers.
2. Use your Instagram account to advertise products on a third-party website. Direct your sales to these websites after you capture their attention with your posts.
3. Create an Instagram business account and post items you have for sale. Use user-generated content (UGC) to advertise the business.

FAQ: How does Instagram attract customers?

Instagram attracts customers using its intuitive user interface. Over the years, people became accustomed to the format of this popular platform. Additionally, businesses can use Instagram Ads to attract customers to their pages. 

Instagram Ads are a powerful tool from Instagram. The platform uses the data it has on its users to ensure that Ads reach the correct people. Businesses can know they are investing well in marketing because Instagram will push their ads to their ideal target audience.

Make Plixi Part of Your Instagram E-commerce Strategy

Are you ready to start using Instagram as a marketplace? People are already shopping on the platform. You just need to let them know you are also open for business. Of course, you will want to grow your consumer base. 

You want the type of customer that buys products, not just interacts with your content. We have the tools to help you get that. 

Our very sophisticated AI targeting algorithm secures the following that would like your products. Better yet, we will get the followers that will buy your products.

You don’t just want a huge following for the aesthetics. But you could use some relevant hashtags for that. You are trying to build an Instagram e-commerce strategy. The stakes are a little higher. 

Fortunately, you are at the right place. Expand your online with our help. Sign up with Plixi today!