Instagram Categories Are the Best Way to Label Your Account 

So, you finally switched to a professional business account. This is the best decision you could make when taking your account seriously. One of the first things you must do is choose from the Instagram categories. 

Yes, Instagram wants to put you in a particular category. You may not understand why this is so important. We will get into how this will ultimately benefit your brand. Choosing a professional account means you want to monetize your Instagram.

You will have many options to choose from. Some of them will be fun and strangely specific to your brand. Read this article for more information on categorizing your business.

Why Instagram Business Categories Are So Important

You may not like being in a box. You are creative, and you want the freedom to transcend typical categories. So, why would you place yourself in a category on Instagram? It’s hard to describe you in one word, after all. 

Let’s talk about the importance of using Instagram business categories.

It Informs Your Audience

Sometimes, your audience needs to know how to categorize you. They may be a potential new follower who doesn’t know your history. They don’t know why you have so many followers. They simply stumbled upon your page and are considering joining your community. 

Putting a category in your bio is helpful for them. It gives them a better understanding of what they’re in for if they follow you. Not everyone wants to spend time sifting through a profile to find out about the creator. A simple category helps streamline the process.

It Helps Instagram Curate Information

Instagram wants to know what category you fall into. The platform wants to give you the most optimal experience possible. Knowing that you fall into a particular category helps them help you. 

With all this information, they can curate the type of content they show you. Consider how important it is to collaborate with other IG users on the platform. Instagram will know to show you content from a particular type of content creator. 

Maybe you don’t want to collaborate. Seeing this content could inspire your content as well. The platform simply wants this information to benefit its serious creators. If you have a professional Instagram account, it considers you a more serious creator. 

Such users need a particular experience that Instagram aims to give.

Tips for Choosing a Category

There are far more options than you could comprehend. Instagram wants you to be very specific about what category you fall into. It’s easy to feel overwhelmed when looking at the options. 

Keep these tips in mind when you look through popular categories.

Sift through the Options Carefully

There are over 100 options for you. Some of them don’t apply to your brand. If this is the case, keep your overall brand identity in mind. 

You may not want to center your brand around yourself. Then, you don’t have to call yourself a “Public Figure.” Refer to your business or brand in your category instead. You might simply be the face of a much bigger entity.

Feel Free To Alter It 

You don’t have to stick to a category forever. Instagram allows you to be flexible and change. If your overall brand identity differs, alter your category as you please.

Maybe your business has expanded. You no longer fall into a strict category, and want to clarify that. Switching to another label could be wise.

How To Remove Category on Instagram and Go without Labels

For some reason, you might not want the category label on your page. This could be a branding decision. Maybe you want some mystery. Follow these eight steps to remove a category on Instagram:

1. Launch Instagram on your cell phone.
2. Tap the profile symbol in the lower right corner of your screen.
3. Select Edit Profile on your page.
4. Find Category.
5. To remove the category, tap on it.
6. Instagram now takes it to a page with other categories.
7. Tap on the toggle key with the label Display on profile.
8. Tap Done.

You need to know more than how to set up a business account on Instagram. Now, you no longer have a profile category on your page. If you change your mind, you can always go back and choose the relevant category.

Consider Using Funny Instagram Categories

Of course, Instagram is still a place where you can have fun. Your category is a great way to let people know what you are about. However, it could also be a place to make jokes. You don’t have to create a serious Instagram category. Funny Instagram categories are permissible as well.

You could use a category that has nothing to do with your brand. The Wright followers will think it’s hilarious. The juxtaposition between the page and the label could entertain them.

Categories like “Petting Zoo” and “Fashion Model” will be hilarious when they simply don’t apply to your brand.

You may have to take it seriously to reach potential customers. If you are a Real Estate Developer, you want people to think you are serious about your craft. Maybe you should find somewhere else on your profile to show off your personality. As a serious business, the category may be very important.

Frequently Asked Questions About Categories on Instagram

The concept of categorizing on Instagram can be tricky. Many people online have questions about the idea. Read our answers to these questions.

FAQ: Can you change your business category on Instagram?

Yes, you can change your business category on Instagram. Sometimes, it’s necessary if your overall brand changes on the platform. Other times, you just want a more specific label for your Instagram account.

FAQ: What is the best category for Instagram?

The best category you could choose is the one that matches the content of your Instagram page. The most popular categories are Media, Fashion, Music, Fitness and Wellness, and Arts. 

These categories typically belong to musicians, actors, models, and influencers.

FAQ: How do you get categories on Instagram?

Personal accounts don’t benefit from choosing a potential business category for the page. That benefit is for creative and business accounts.
When you tap Edit Profile, Instagram will show you many options for categorizing your account. When you choose from the Instagram business categories, keep the type of business in mind.

Even the Funniest Instagram Categories Won’t Help You Grow

Categorizing your page will help Instagram users understand what you are about. It’s human nature to want some amount of organization. Now you can give that to them. However, don’t think of it as a trick that will suddenly optimize your page. You will still need to engage in deliberate tactics to grow your profile.

You will need a robust Instagram growth strategy. The aim would be to boost your engagement and find your target audience. Of course, you will need some professional help to do that effectively. 

Having a professional account gives you access to Instagram Insights. That information means nothing if you don’t know how to use it. Let your growth experts at Plixi assist you with your growth goals.

The funniest Instagram categories can’t attract the audience you want. You will need our advanced AI targeting technology to do that. We’ve helped many content creators before you. We are confident that we can help you as well. Start growing your following with Plixi!