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How To Build a Brand on Instagram: Growth Tips and Tricks


Plixi Team

Mar 05, 2024 8 min read

10x Faster Instagram Growth. Automatically.

Learning how to build a brand on Instagram can be a lot of fun. That’s because there are many tools and strategies at your disposal. You can go down the route which matches your skills and interests. For example, you can focus on Instagram Live content or pay for advertisements. 

Also, there are a few differences in how to grow a personal brand compared to a business one. Instagram is a great platform for developing both types of brands. However, it’s all about picking the right strategies for the job. 

Read the article for insight into how Plixi can help grow your account. We are an Instagram growth service with a long list of satisfied customers. 

How To Build a Brand on Instagram: Growth Tips and Tricks

How To Build a Personal Brand on Instagram

Are you wondering how to build a personal brand on Instagram? Instagram is one of the best special media platforms for building personal brands. That’s because you can use tools that make the job easy. We’ll cover some of the best strategies that help you create a personal brand. 

1. Optimize Your Account Page 

You need to start by optimizing your Instagram URL page in a way that reveals your personality. After all, you’re growing a personal brand and not a company. Here are some tips for achieving this:

  • Profile picture: The profile picture should portray what your personality is about. Therefore, you need to avoid using boring logos or formal images. Try to be creative with your profile picture to draw in the crowds. Also, you should make your face visible. This ensures that your audience can connect with the account. 
  • Text: You can write a description on your account of what to expect. This text block has a character limit of 2,200, so use it wisely. Also, you can add keywords to increase the searchability of the page. Emojis are worth using, too, since they can add more character and information to the text block. 
  • Pin a story: Did you know it’s possible to pin a story to your Instagram account page? Taking this step allows you to share more content with new potential subscribers. The story could be a welcome message that compliments other parts of the page. Instagram Stories are short-form content where you can add captions, stickers, and more. 
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2. Share Your Life

Being transparent and open about your life is important when growing an IG brand. That’s because the audience wants a realistic overview of what it’s like to be you. This includes your ups and downs. The more details you share, the better your audience engagement rate might become. 

Also, you need to be genuine in the content. This means don’t cherry-pick specific parts of your life that are better than others. 

Giving your audience a wholesome account is the best approach. Also, don’t use filters that make the content appear better than it is in real life. Studies have shown that using filters decreases engagement. 

3. Inspect Other Life Brands

There is no need to reinvent the wheel when creating a life brand on Instagram. You can inspect other content creators to see how they are finding success on the social media platform. Pay attention to the following factors:

  • Comment section: Note how the influencer responds to comments. This is an excellent way to increase the engagement rate and drive up traffic for your posts. You can also outsource answering comments if you have an overwhelming number of them. 
  • Details: Note what details the content creator shares about their personal life. This gives followers an idea of the content they might be expected to see. 
  • Posting frequency: Note the number of times per day or week the competitor’s account posts. This gives you an idea of the content demands you’ll need to output for success.
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How To Build More Followers as a Brand on Instagram

Are you wondering how to build more followers as a brand on Instagram? By the end of this section, you’ll have a better idea of how to succeed at brand growth. It’s a simple process when you understand the key ingredients you must focus on. 

1. Concentrate on Brand Authenticity

Brand authenticity is important to growing a company on social media platforms. That’s because it’s hard and not advised to fool an audience. It will eventually come back to haunt you. That’s because people are usually quick to spot inconsistencies and lies. Once you break trust with your audience, it will be hard to get it back. 

You may need to relaunch your brand to reset the trust. This can be an expensive process and might cripple the business. 

2. Post All Content Types

You must leave no stone unturned in the pursuit of getting more followers. Therefore, you need to post every type of content available on Instagram. Here are the most popular Instagram content types to consider:

  • Instagram Reels: You can post short-form content on Instagram in the form of Reels. These are videos or photos that run for up to 90 seconds. TikTok first popularized the short-form content. However, now it’s also widely popular on Instagram and can lead to massive account growth. 
  • Instagram Stories: This content type is similar to reels, but there are a few notable differences. Firstly, only your account followers will receive IG stories. Therefore, it’s an excellent way to retain followers and keep them returning for more. Also, it takes Instagram Stories 24 hours to delete. Hence, it’s best used for content you don’t want to stick around on your account for long. 
  • Instagram Live: Generating new followers with Instagram Live is a fun process. That’s because you can interact with your audience in real-time. For example, you can look at the chat and respond to questions. Also, you can ask users to click the follow button as they are watching. The increased level of immersion may attract users who otherwise wouldn’t watch your content. 
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3. Brand Reputation Management

Engaging in brand reputation management is important to control your company’s perception. This leads to increased follower growth since users are likelier to follow brands with a good reputation. 

You can hire a brand repetition management agency if you don’t know how to complete the steps yourself. They can do the hard work of finding weaknesses in your online and patching the holes. Outsourcing the task frees you up to get on with other business-related activities.

When hiring a brand reputation management service, it’s important to do background research. Make sure that you look at the success rate of their work. Also, note the caliber of clients they already have. This will give you an idea of the quality of their work. 

Finally, you need to follow the rules to avoid making brand reputation management difficult. Ensure you stick to the Instagram community guidelines and use the platform correctly. This will save you money in the long run since there’s no need for extensive reputation management fees.

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How To Build a Brand on Instagram Without Mistakes

Let’s look at some top things to avoid when creating an Instagram brand. This will help you better understand the actions that can undo your hard work. 

  • Instagram shadowban: You need to avoid being hit with an Instagram shadowban. Otherwise, it will be nearly impossible to grow your Instagram brand. That’s because the shadowban allows you to share content with non-followers. Also, the shadowban can last for weeks or months, and there’s no telling when the period ends. 
  • Instagram community guidelines: It’s important to follow the Instagram community guidelines to avoid getting shadowbanned. Therefore, you need to read the guidelines in detail to understand your obligations on Instagram. Also, breaking the guidelines can lead to a loss of reputation on the platform. 
  • Always analyze data: Many decisions that you make should consider data analytics. This allows you to figure out what content to publish and the most effective hashtags. You can use Instagram Insights to analyze the data for your account.
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Is It Worth Building a Brand on Instagram?

Instagram is an excellent social media platform for brand building. It provides a range of tools for the job. This includes creating a business account to access tools like Instagram Insights and building product pages. 

Now that you understand how to build a brand on Instagram try it yourself. Make sure to implement various methods to increase your chances of success. Otherwise, you’ll get left behind by the competition. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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