Finding Your Niche in a Sea of Content Creators

There comes a time when a brand has to hunker down in one specific area of the market. Finding your niche will be a big decision for your brand to make. There are endless niche opportunities to explore, and it can feel overwhelming. 

Luckily, we have some niche ideas you can consider to narrow your options down.

Some may wonder, “What is a niche in the first place?” This article explains it all. You’ll find your online niche in no time.

What Is a Niche?

When it comes to branding, your niche is the specific area of the market that your brand focuses on. It is usually a subset of a wider market. For example, the entire market could be women. 

A niche market will be pregnant women or black women. An even smaller niche group would be pregnant black women. This may sound highly specific, but it is the perfect niche for some brands.

Creating an Online Store: How To Find Your Niche in Business

There are so many online boutiques thriving on Instagram. Do people even use websites anymore? It makes us wonder if there will ever be a need for brick-and-mortar structures in the future. 

After the pandemic, it became straightforward to deliver vital items. People realized that they didn’t have to leave their homes. This sets the stage for a very useful online business culture on IG. Currently, there is no extra cost for running an online store through Instagram. 

The only thing left is finding out what to market and sell. Finding your niche on social media can be tricky. There are so many things that people buy. What do you think should be your focus? 

Well, if you have an existing following, they could help you decide. Or, you can launch into an entirely new demographic altogether. Let us discuss three options for how to find your niche in business.

1. Ask Your Followers

Your current followers could be your business’s target audience. If you want to sell to them, ask them what they want to buy. It can be that easy for you to find out. You can use your Instagram Stories to get this information. Think of using an Instagram Sticker to ask your followers a question. 

Make a note of what they are interested in. You can also use a poll on your Instagram Stories. Give them several options and find out what is the most popular. Then, you can focus on producing content around that. 

Maybe they have always secretly liked your clothes and wondered how to get them for themselves. You can close that gap for them with your online clothing boutique. 

Maybe your skin looks flawless without Instagram filters. Your focus could be selling skincare products online. The brand that you have been curating could be the best indicator of what your business should be about.

2. Do a Soft Launch

At some point, you’re going to have to test the waters. It will take a bit of capital outlay in the very beginning. You want to find out if the area you chose truly is the niche you should be in. 

Launch your products on Instagram. Feel free to advertise that you have a limited supply of products to sell. This won’t be a lie because you likely won’t have a large stock. Depending on the response and demand, you could find a niche online.

3. Use Instagram Ads

For some of us, our following does not represent our desired target audience. The algorithm has simply led a particular type of user to your page. They are great followers who engage and respond to your Instagram Stories. 

However, they are not the customers that you have in mind. That is perfectly fine. And luckily for you, there is a remedy for that.

Instagram Ads are an amazing tool that every creator should know about. You can use this tool to target the ideal type of follower you need specifically. You can specify the age range that you are targeting. You can focus on a specific geographical area. You can even narrow in on a particular gender. 

You can create your ideal customer. You just need to make sure you have the best possible ad ready to promote. Trust that Instagram will show it to many people who fit your description.

How To Find Your Niche Market When You Have a Great Product

You have a strong idea of the branding you want to adhere to. You even have the product in mind. But how do you get potential customers to your page? How do you know the best way to market to them? 

You can pay for Instagram Ads, but you still need to know the content of those ads. Niche markets require niche marketing. We can help you find your niche market.

1. Go To Similar Pages

Your product may not be that unique, but we don’t say that to insult you. As you will soon see, it is a very useful fact. Even if you think that your product is unique, it is similar to another one. 

If you need to know how to market to your target audience, go to successful pages. Specifically, go to the pages that sell a product similar to yours. What is their marketing tactic? Do they focus on Instagram Reels? In these Reels, do they give instructional information? 

Maybe they just focus on user-generated content (UGC). Are their posts photo-heavy? Do they optimize their Instagram Stories? Take some inspiration from a page that is doing what you want to do. They seem to influence your niche audience. If they are doing something right, you can learn from them.

Of course, we do not suggest that you copy them. Some people do not regard imitation as the best form of flattery. Just take inspiration from them and make your ads.

2. Constantly Consult Your Analytics

To know if you are on the way to success, you need to look at the numbers. The analytics on Instagram will let you know if you are reaching the desired people. You need to know how to find your niche. Nothing is more transparent than plain figures.

Hopefully, your efforts are translating to growth. That could be a higher follower count or an increased engagement rate. But we all know that you want it to affect your bottom line. You want to earn profits consistently. You at least want to know you are en route to this route.

If you don’t see that progress, you just need to pivot. You may need to adjust your marketing tactic or the product you’re offering.

3. Choose a Good Instagram Aesthetic

Some IG users follow pages because of their beautiful aesthetic. The color scheme and design reinforce the overall brand identity. You’ll have to pay a lot of attention to your Instagram aesthetic. It is one way to find your niche, and it’s how people will judge your products before they even buy. 

Some creators like to stick to pastel colors and varying shades of beige. But that doesn’t have to be your brand identity. Your aesthetic is whatever you make it to be. Whatever you choose, just know it will attract a particular type of follower.

Marketing Someone Else’s Products: How To Choose a Niche for Affiliate Marketing

The appeal of affiliate marketing to the Instagram influencer is clear. It is a great way to benefit from the sales of an established brand. This should be right up your alley if you are an excellent marketer. 

Unfortunately, there are so many choices out there. You need to know how to choose a niche for affiliate marketing. 

You certainly can’t market for every brand. However, there are some pointers to remember as you narrow your search for your ideal brand.

Market Products With High Prices

Typically, you receive a payout as a percentage of the cost of an item. When someone buys the product you promoted, you receive an incentive. Naturally, the incentive is larger when the item’s price is larger. It follows naturally that you should try to get a product that costs a bit more. 

Low-cost items will take a while to rack up substantial payments. This could mean you are hustling for a long time to see your results, and it’s easy to feel down during that time. 

Find a niche with connections to products that are a bit higher-end. This way, you will feel the incentive for your efforts much sooner.

Choose Niches of a Reasonable Size

There is a niche community for every interest out there. Think of the most unique thing. There is a group of people online who gather to talk about this thing. They even pay good money to feed this niche interest. 

Unfortunately, some of these groups are just too small. You could find it hard to sell to them, and not everyone in the group may want to buy. It’s wise to keep a larger target audience instead. 

A large target audience would mean many people are already selling to them. So, there should still be a degree of specialization in the group you choose to market to. Just avoid the extreme of choosing a small target audience.

Let Your Instagram Insights Guide You

Think of all the types of content that you post online. What do people respond to the most? Go to your Instagram Insights to see the numbers in black and white. This is how you know for sure. With this in mind, narrow down your search for your niche area. 

If people are engaging with your content, they are more likely to buy what you promote. Think about what is marketable in your popular content. Align with brands with products that align with that kind of content. This will give you a headstart on what people will buy from you.

Finding Your Niche Is Easier With Us

There is a sense of accomplishment when you find a niche on Instagram. You feel like you found a tribe. A sense of belonging washes over you and everyone else who follows you. It might be a small group, but at least they’re active and engaging in your content. 

What if we told you you could have a larger following that engages as well? 

You don’t have to sacrifice size for engagement when finding your niche on Instagram. You just need to align yourself with the best growth provider in the game. 

Plixi is here at your service. We have an online platform for Instagram influencers. They get incredible support from our AI targeting algorithm. 
We promise that the results will speak for themselves. Start growing your Instagram following today!