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How To Choose a Niche for Affiliate Marketing on Instagram

Plixi Team

Jun 11, 2024 13 min read

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Are you wondering how to choose a niche for affiliate marketing? In this article, we’ll share the things you need to consider for finding an affiliate marketing niche that’s a good match. We’ll also provide examples of the top niches that you can get started on. 

Choosing an affiliate marketing niche is arguably the most important decision. That’s because it will impact many things down the line that you cannot control. This includes the overall revenue potential, choice of affiliate marketing offers, and type of content you need to create. 

Finally, read the article to the end for insight into how, here at Plixi, we can help grow your Instagram account. As an Instagram growth service, we specialize in helping you take your account to the next level.

How To Choose a Niche for Affiliate Marketing on Instagram

How To Choose the Best Niches for Affiliate Marketing

Now, let’s look at the different factors to consider when looking for the best niches for affiliate marketing. This ensures that you understand how to think correctly and end up with the right niche for you. Also, having guidelines during your search helps narrow down the big list of potential directions you could go.

Market Size

You want to start by considering niches with a very big market size. This ensures there’s a lot of spending power and a massive demand for products. Therefore, you will continue to see a lot of affiliate offers for a wide range of products. 

Also, selling in large markets is easier because you can find a smaller niche and make it your own. For example, fitness equipment is a large market size applicable to all types of people. However, within that market, there are a lot of smaller niches, such as portable exercise equipment or exercise equipment for older people. 

To find a niche based on market size, you could look at a few lists based on total overall revenue. This macro-level assessment is a good starting point when searching for good affiliate marketing niches.

The Right Niche for You

It’s essential to select a niche for marketing products you know about or have a level of passion for. This makes it easier, and your audience will pick up on the fact that you have something to offer. Here are a few ideas to consider when picking a niche that’s the right option for you:

  • Previous experience: Have you had a hobby or work experience related to a nice you’re considering? This is preferable because you can hit the ground running. You may already know the Instagram target audience and how to sell the products effectively. This means there’s a lower chance of making mistakes, and you don’t have to research as much to start. 
  • Passionate: Is there a niche you have a high level of passion for? This is another great area to start. That’s because when you’re passionate about a topic, you’ll have an easier time putting in the work. It can take long hours of work before you succeed in a niche, and passion can be the driving force. Also, the passion will rub off through your content on Instagram, which can lead to an increase in sales. 
  • Interested to learn: It’s a good idea to pick a niche you would be genuinely interested in learning more about. Therefore, you can use the Instagram affiliate marketing business as an opportunity to expand your knowledge base. This means you can choose niches you know nothing about and become a master.

Many Affiliate Products

Look for niches with a large number of affiliate products to choose from. This ensures that you can find the right product to promote. Also, the time and resources investment to start in a niche is massive. You need to create an Instagram account and grow a large audience to get meaningful sales. Hence, picking a niche with many products gives you backup options when primary products are unavailable. 

Also, with more affiliate marketing products in the industry, there’s more competition. Therefore, you can potentially find lucrative offers. It means you can make more money per sale. You don’t have to settle for a small handful of affiliate programs with poor conditions. Instead, you can find ones that genuinely provide a good offer for affiliates.

Research the Competition

Start by researching the competition when you identify a niche that you potentially like. You’ll need to monitor how many competitors use affiliate offers. If you find that many Instagram influencers are promoting affiliate offers, then it’s a good sign. 

Likewise, if you see many content creators in a niche with no affiliates, it points to a problem. This could be a lack of affiliate programs or no demand for them. 

Also, if you see many affiliates promoting the same product, then you can also start with these. Perhaps they have been known to convert at the highest rate, and the products are the most popular on the market.

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What Are the Most Profitable Niches for Affiliate Marketing

Now, let’s turn our attention to the most profitable affiliate marketing niches. Starting with any one of these niches is a great idea if you’re stuck for ideas. These niches have proven to be some of the most lucrative for decades. Also, they are evergreen niches, which means you can expect them to be around for a long time.


Fashion is a popular niche to market for affiliates on Instagram. That’s because you can use photos and videos to showcase different outfits. This is especially true if you’re into fashion and want to use yourself as a model. 

Many people love to follow Instagram accounts that give them different fashion tips. Therefore, you can grow Instagram followers with the same passion. There’s always a demand for fashionable clothes, and new ideas are around the corner. It means you can always find something to promote.


Finance is one of the most lucrative affiliate marketing niches on the internet. That’s because the affiliate programs pay high commissions. This means you don’t need to convert many users to generate high revenue. 

However, finance-related content doesn’t transfer well to Instagram compared to other social media platforms. This means you’ll need to make the content fun and engaging. It can work with the right approach; some users will follow you for financial advice. 

Make sure only to promote finance products that you have verified and trust. The last thing you want to do is ruin your Instagram reputation because you promoted a scam financial product.


The travel industry is massive on Instagram, and it’s the right social media platform for the niche. That’s because travel-related pictures are highly popular on Instagram, which means generating new followers shouldn’t be too hard. You can grow your Instagram account while traveling the world and making money at the same time. 

However, this niche might not be for you if you don’t travel much. That’s because your followers may want to see posts of you traveling personally. 

Furthermore, you could choose a sub-niche like farm-stay holidays or hiking in cold climates. Basing your travel Instagram account around a specific travel niche can help set yourself apart.


Food is a missive industry with a wide range of products that you could potentially promote. This includes supplements, ready meals, and services that deliver ingredients for meal preparation. The large market size means that you can carve out a space in the industry and make a significant amount of profit. 

Furthermore, the food niche transfers well to Instagram content since people love to see pictures of delicious meals. You can create how-to videos for making meals or take pictures of food you recommend. 


Technology is a great niche for affiliate marketing because there are always new products being released. Therefore, you’ll be spoilt for choice and can find products that you have a genuine interest in reviewing and promoting. You can use Amazon Associates to find technology-related products since they have an amazing affiliate program. 

You can create content such as how to use those products. For example, if you are prompting a drone, you can show off its photos and camera capabilities. Post the drone footage on Instagram and give them some context. For example, show how the drone is a great gadget to take while traveling for amazing shots.

How To Find Your Target Audience

Identifying your target audience is an important aspect of affiliate marketing. It will increase your conversion rate and help you get the most sales per post. There are a bunch of strategies you can use for how to find your target audience, and here are the top ones: 

  • Social media analytics: It’s important to review your social media analytics to figure out the type of people who view your content. You may get information about the demographics, such as their age, geographic location, gender, and more. This informs you about the type of users who are viewing your content. 
  • Target buyer: Before creating an Instagram marketing campaign, you need to think about people who buy those products. As an affiliate marketer, it’s your job to bridge the gap between the target buyer and the product. 
  • Engage with your audience: Make an effort to engage with your audience to find out what they like and don’t like. You can use the Instagram post comments section or send direct Instagram messages. This informs you about the type of content you should create in the future. Focus on the buyers of your affiliate products since that’s who you should aim to target in the future.

Furthermore, you can find an audience you like first and then look for affiliate marketing products. This is a good strategy because you can focus on creating your desired content. It’s also a natural way to grow an Instagram audience instead of having an angle based on products. 

Choosing this strategy shouldn’t be problematic with big niches that have a wide range of affiliate programs. You should always have a few affiliate programs to match with your audience type.

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Affiliate Marketing Niche Ideas To Avoid

It’s important to think about the affiliate marketing niche ideas to avoid so you don’t go down the wrong path. Considering the tips in this section allows you to avoid the mistakes that other Instagram affiliate marketers have made.

Don’t Pick a Niche Just Because It’s Popular

It’s a bad idea to select a niche just because you see many successful Instagram influencers in that space. That’s because you may have no passion or desire to learn how to succeed in the niche. In fact, you may discover that the niche is boring, and you don’t want to learn the required information. 

This creates an uphill battle you wouldn’t have with niches with a genuine passion. Also, you may have no understanding of what makes that niche tick. Understanding what leads to generating sales can take years of experience. 

Starting your research with a popular niche is a good move, but don’t make it the only reason to select one. Try to picture yourself creating Instagram content that will improve your chances of success.

Don’t Choose Niches With No Content Ideas

Some Instagram niches naturally cater to lots of content ideas. This includes fashion, travel and food. Even regular users with no marketing experience may come up with cool random ideas. However, choosing a niche where you’ll struggle to create Instagram content is a bad idea. 

Therefore, you should brainstorm content ideas before getting started. You need to answer the following questions during this process:

  • Do I feel passionate about creating content for this niche?
  • How long does it take me to come up with content ideas?
  • Do I know how to create content that will convert?
  • Is the content allowed based on Instagram community guidelines?
  • Is there too much of that content already on Instagram?

Don’t Choose a Small Niche

You might be tempted to choose a small niche in which you have a lot of passion and interest. However, you may fail before starting if there’s no product demand in that niche. Therefore, you need to do market research on a niche to determine the size and demand.

Ideally, there will be room to grow and scale your Instagram affiliate marketing operation to increase earning potential. Choosing a profitable niche is the right first step for any online business.

Don’t Choose a Niche With a Lack of Products

You need to review the quality of the affiliate products in a niche you plan on selling in. This ensures that you don’t choose a niche with a lack of product to sell. Ideally, you should have a handful of excellent affiliate products before starting in a niche. This means you’ll have backup options since affiliate products can go offline anytime.

What To Look for in a Good Affiliate Marketing Vendor

Once you find good niches for affiliate marketing, you need to understand how to judge the offers. This ensures that you take advantage of deals that fit your Instagram account well. Following this criterion will help you avoid affiliate programs that are untrustworthy, not profitable, and uncompetitive. 

  • Reputation: Start by evaluating the reputation of the vendor you plan on using. Consider things like how long they have been around and if there are any red flags. For example, you can read forums to discover if other affiliate marketers have had problems with them. 
  • Prices: Your task as an affiliate marketer is to get as much money back for the traffic you generate. Therefore, you need to find convertible products with a high payout. This means you should pay attention to the percentage of the sale price you receive. 
  • Terms and conditions: Read the terms and conditions of the affiliate program to determine if it’s worthwhile. You want to avoid vendors that have terms that aren’t favorable. For example, the tracking technology should allocate sales for the traffic you generate after a few weeks. 
  • Extra incentives: Some affiliate programs will have a tiered system where your percentage payout increases. This means you’ll get rewarded for generating sales over specific thresholds. 
  • Communication: Ideally, the affiliate marketing vendor provides fast and informative communication. This ensures that when you have questions, they answer them quickly. This is how it should be in a business relationship of any kind.
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Final Thoughts on How To Choose a Niche for Affiliate Marketing

To summarize, there are many viable niches for marketing products on Instagram. The best ones are those you can create good content for because of passion and knowledge. Also, you need to find niches with high search volumes and excellent products. 

Now that you know how to choose a niche for affiliate marketing, get started with your side hustle or business. It can allow you to earn passive income or replace your regular job and become your main way to make money. 

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