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Influencer Outreach Email Template Ideas That Say It All! 


Plixi Team

Mar 04, 2024 10 min read

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Some of us are good writers. We can craft influencer outreach emails from scratch. We can swing the pickiest influencer to join affiliate programs. The rest of us are still trying to master multiple social media platforms. Swaying a prospective influencer with outreach emails doesn’t sound very attractive. If you need a break, an influencer outreach email template is best for you.

Templates, in general, are a great shortcut for life. Influencer outreach email templates could be at the beginning of very lucrative relationships. If you find this intriguing, keep reading. Your social media gurus have some great information for you.

Influencer Outreach Email Template Ideas That Say It All! 

4 Reasons Why You Need To Engage in Influencer Outreach

Working with influencers to promote your brand is fairly new to the marketing scene. Since it arrived, the parties had to work out a few kinks along the way. 

Influencers now have to disclose that they are promoting a product for which they receive compensation. After influencer marketing settled into a normal thing, people started to see the benefits for all parties.

The influencers weren’t the only ones who earned from this arrangement. The brands started to get far more for their money, too. Let’s talk about why you should take your influencer outreach seriously.

1. It’s the New Way To Advertise

People don’t have money to waste. They are shrewd spenders who don’t take to false advertising kindly. They like to be able to trust a brand before they spend their money. An over-the-top commercial is not enough to compel a spender these days. 

They need to know they are getting a good buy before buying. They need a recommendation. This is why influencer marketing is so effective

It’s like getting a recommendation from a person you trust. Sometimes, it’s someone who has tried out the product for you. Who doesn’t run to YouTube before spending money on a new product? The honesty in the recommendation is why we do it. You expect the content creator to be just like you, and you relate to them instantly. 

Influencer marketing extends this beyond just YouTube. It’s a new way of advertising, and as a brand, you should join the wave. Part of owning a brand is moving with the ebbs and flows. This is currently how people are marketing their products. You should get on board as well.

2. Influencers Have a Relationship With Your Target Audience  

These influencers have something that you crave: engaged followers from your target audience. You’ve been working hard to amass a following of people who love what you have to share. You could continue to pound the internet pavement. Or, you could leverage the following of an established Instagram influencer. 

No one is saying that you can’t do both. Still, the influence of an Instagram content creator who is in tune with their audience is very valuable. It’s an avenue that you should never rule out completely. 

Since these influencers have already done the hard part of gaining trust, your followers tend to believe what they recommend. If you join forces, you can skip to the good part and enjoy the fruits of their labor.

Of course, you still have to choose well. You can’t just partner with any influencer. You need one that engages with its followers and is in the same niche category as your brand. Finding the right one may take some time. A good email template for influencer outreach will help cut down on time.

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3. Influencers Will Extend Your Reach on IG

It is undeniable that potential influencers can help you reach a broader market. If they do it correctly, they know how to ride the IG waves to success. 

Their numbers speak for themselves. Their engagement rate would prove they know how to land on the Instagram Explore page. The right one can do this for you, too. 

For example, you could collaborate with an influencer on content. This means that you both make a joint post to Instagram that will appear in both feeds. You will benefit from the influencer’s clout. Their followers will see your name attached to the post. They will likely consider you to have the approval of the account they already follow.

This could be the people you have been trying to reach all along. This will feel like skipping ahead of the line.

4. Influencers May Not Reach Out to You

You should do influencer outreach because they may not reach out to you. With millions of Instagram pages out there, finding your page might be like finding a needle in a haystack. 

After all, you’re the one that’s trying to extend your reach. You may not have the visibility for an influencer to notice you. You may not have the clout for them to want to collaborate with you without a prompt. 

We are not trying to be mean. We’re just explaining to you the realities of the influencer marketing industry. There is a lot of competition out there. Many brands are starting to understand just how powerful this type of marketing is. They are now aggressively pursuing their favorite Instagram influencers. 

Tightening up your pursuit of good influencers is worth your time. You can’t wait for them to find you. Start finding them first.

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3 Reasons Why You Need a Brand Outreach Email Template

So, you want to use this kind of marketing to advertise your page. You just don’t know how to make the first move. That is reasonable, as introductions can be awkward at times. Luckily, you can use a brand outreach email template to break the ice. Here are some reasons this method is so effective: 

1. They Save You Time

If you are going to go hunting for the perfect influencer, you may have to look wide at first. An email template for influencer outreach can cut down a lot of time. You won’t have to formulate an email for every influencer you are interested in. 

Some of these influencers may not even respond. An email that took you hours to write could have been a total waste. We can’t have that happen. A template with slight nuances is the best use of your time as a brand owner.

2. They Are Effective

So many sketchy characters are running scams on Instagram. You don’t want your email to look like a scam. Most people have become wiser about what these kinds of messages look like. They could mistake yours for one because you didn’t write it well. 

A quick message with typos will not come off well to a professional Instagram influencer. They may block your account with quickness. You could lose without even getting your feet off the ground. First encounters matter; the perfect influencer outreach email will give you a foot in the door.

3. They Are Free

Following our tips and writing an email template for influencer outreach will cost you nothing. Creating the best first impression doesn’t have to deplete your funds. The resources in this article are free for you to use. 

You can edit some words as you please. You have no excuse not to put your best foot forward.

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Check Out Our Beauty Influencer Outreach Email Template Ideas

The business of beauty is huge. There are so many influencers in the beauty industry or the related field of fashion. No doubt, people inundate them with messages. It has to be pretty good if you want them to notice your message. A lot of them get PR packages from makeup companies. 

If you want to give out a few free items, there is a good template for that, too. On the other hand, there is a template for an actual sponsorship. We can discuss the perfect beauty influencer outreach email template below as well.

Template for Gifting Items

If you have the resources to give away some free items, you still need to put effort into your letter. Check out this email template for influencer outreach.


I’m [YOUR NAME], the [YOUR POSITION AT THE COMPANY] at [NAME OF THE COMPANY]. Lately, we’ve been watching your content, and we enjoy what you’re sharing. We think that you would love our [PRODUCT NAME]. It’s new, and we haven’t even put it on the shelves yet!

All we need is your address, and we will deliver it to you. There are no strings attached. You don’t have to create content around it; we just want you to enjoy our product!

If you need extra samples to give away to your audience, just let us know. We’d love to know if you’re interested!

Hope you have a great day!


Sometimes, influencers will mention a product in a video about something unrelated. Sometimes, they will simply post on their stories that they received some PR. 

It’s a risk to send gifts without strings attached. Some would say this is a luxury for the bigger brands that can afford this cost. In those cases, you should stick to the next template.

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Template for Paid Sponsorship

Most of the details in a sponsorship will have to be discussed later. This message is just for getting the attention of the influencer. As you will be asking them to provide content, you’ll have to phrase it differently:


I’m [YOUR NAME], the [YOUR POSITION AT THE COMPANY] at [NAME OF THE COMPANY]. We are fans of your content creation style and overall message. We think that our values align in a very unique way. We especially loved the [SPECIFIC PIECE OF CONTENT FROM INFLUENCER].  

We are going to launch a campaign for our [PRODUCT NAME]. We would love to have your content as part of it. We hope that we can iron out the business arrangements if you’re interested. It can definitely be a mutually beneficial prospect.

Let us know if you’re interested!


The fact that you are mentioning actual content from the influencer shows that there is a legitimate interest. A scammer or a bot likely would never do that. It will make the influencer feel special and seen.

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You’ll Need More Than a Collaboration Email Template To Grow

Even if you secure the best collaboration with an influencer, you still need to do other things to grow. There are many ways to reach your idea following. Some of them don’t include a collaboration email template

What it does include is a growth expert like Plixi. While we can provide you with an influencer outreach email template, we know you’ll need more.

You’ll need an in-house platform of Instagram influencers to advise you. A propriety AI targeting algorithm in a decade-long development would help, too. 

We have all the tools to get your following to soar, so you should give us a try!  Start growing and gaining Instagram followers today.

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