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Social Media Presence: A Necessity for Every Brand


Plixi Team

Apr 09, 2024 10 min read

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When you want to find out about new promotions or opening hours, what do you do? You go to their Instagram profile pages. Instagram has become somewhat of a phone directory. We go there to get the contact details of brands, only to shoot them a DM anyway. Social media profiles are the first point of contact when we want to know if stores are open on holidays. It’s just how the world is these days. If you haven’t already, you need to increase your brand’s social media presence. We can show you how!

Social Media Presence: A Necessity for Every Brand

Why Do Businesses Establish a Presence on Social Media Platforms

Instagram seems to be for more than just the individual content creator. Well-known brands have thriving social media pages, too. They’re quite popular and responsive to comments from IG users. Why do businesses establish a presence on social media platforms? 

Don’t they have the resources to run a website? Can’t they afford to handle phone lines? Media presence is crucial, and so is social media management. The benefits of building a social media presence are endless, so it’s worth creating an account on Instagram or TikTok. We’ve listed 5 top benefits to encourage you:

1. Closer Consumer Interaction

If you are a brand that aims to make money, you’ll need your customers. Where are your customers? They are online. They are on Instagram and TikTok. Having a social media account puts them at your fingertips. 

It also puts you at their fingertips. They love that kind of convenience. A quick DM or comment on a post is a lot more satisfying than sending an email. After all, emails can get lost in your busy email inboxes. It’s so much easier to check a brand’s Instagram page to find out information than to call. Sure, you can still maintain a website, but the average user likes the format Instagram provides.

Imagine all the sales you’d miss out on because a potential consumer simply could not reach you. People these days like instant results. If they can’t reach you, they’re likely to find a more responsive brand. Excellent customer service is a must when it comes to social media marketing!

2. You Can Keep Your Audience Engaged

The worst thing that could happen is that your customers forget that you exist. We all have a lot going on, after all. Not everyone is on your email list or wants to be on it. To maintain steady sales, you have to keep your consumers engaged. Social media makes it very easy to do. It also makes it very fun to do. 

A quick post showing off available stock costs you nothing but a few minutes in time. A reel could take longer to create, but they are generally fun to make. They also have incredible reach potential on Instagram. Don’t forget to use trending hashtags to reach millions of social media feeds!

Constantly sharing content with your customers will ensure that you stay on their minds. In a world where there is so much competition for your time, it’s great to have this tool. So, increase your posting frequency, build relationships, and stand out on social media.

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3. Maintain Your Goodwill

Social media can help build your brand from the ground up. It has the power to make people millionaires. Think of all those viral products that would never end up on a commercial shelf with overwhelming demand. 

Social media could also be the demise of your precious brand. It’s not unusual for the masses to cancel someone or a brand because of a brief lapse in their judgment. 

This is why building a social media presence is so important. When your brand has a social account, you are on the proverbial ground. You don’t have to wait around to hear what people are saying about your brand. You can address matters and control the information quickly — damage control!

Being able to clear up misconceptions is valuable as a brand owner. You can maintain your long-standing goodwill by improving your presence on social media platforms. 

4. Keep Up With Competition

You should build your presence on social media because your competitors are. This may sound like a petty reason, but it is an excellent reason. When you see what your competitors put out there, you’re able to respond quickly. You can look and see what the engagement is like on their social posts. If necessary, you can even build a social media strategy in light of this information.

Social media creates a level of accessibility for customers. Why would you want your competition to be more accessible than you are? You don’t want them to be in a position where they can easily find your competition. To find you, on the other hand, they have to jump through hoops.

5. Access to Instagram Influencers 

Using Instagram influencers is the new TV spot. No one really watches commercials unless it’s the Super Bowl. You have to hustle and make sure that your brand gets in front of your target audience. Using Instagram influencers is effective as it widens your reach. 

IG content creators with a talent for creating visual content know how to make your brand desirable. They already have the access to the target audience that you crave. For a negotiable price, they will give you that access, too.

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How To Grow Your Social Media Presence on Instagram

So, you want to know how to grow your social media presence. Now, you’re asking the right questions. Social media seems to be here to stay. Although it may take different forms every few years. 

Still, the accessibility of reaching a store on your phone isn’t going anywhere. In response to this, we have 5 tips for strengthening your online presence. Check them out:

1. Define Your Target Audience

You need to know who your target audience is. This is so crucial for everything you will be doing on social media. It determines where you will plant your roots on social media. 

For example, if you know your target audience is older, TikTok may be inappropriate for you. As you may know, that app primarily draws relatively young users. If your brand markets itself to middle-aged men, it may not be the best platform for you. Understanding your audience also enables you to know the type of content they like. 

Instagram, on the other hand, boasts a much wider user age range. You could have a higher chance of success there.

2. Develop a Brand Aesthetic

If you already have a business, people know you by certain colors, shapes, and fonts. For consistency, you’ll have to bring that to your social media platform. If your online aesthetic doesn’t match what they know you to be, they won’t think they’re on the right page. 

You’ll have to be consistent with this aesthetic. You’ll have to carry it over to your Instagram stories and your highlight covers. It may take some getting used to, but having a strong brand identity will work out for you in the end.

If you don’t have an established brand, you have a bit more leeway. You get to choose your entire brand identity from scratch. Still, after you choose this identity, you have to stick with it. It’s good to look organized on Instagram.

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3. Establish Your Voice

Your brand has a voice. It may not be one that you can hear. Rather, it’s the tone of your posts. When working on your presence on the internet, you have to consider how you want your customers to interpret your voice. Do you want to be peppy? Do you prefer to sound witty? Will you engage in a bit of dark humor? 

Remember that you’re going to be interacting with customers directly. You have to be very cautious about the way that you speak to people. This is the age of the screenshots. If you use the wrong tone, you’ll be over for your brand immediately.

4. Use Hashtags

Get used to using hashtags. They are a great way for you to reach your target audience. The social media experts at Plixi have spoken at length on the importance of hashtags. It’s a method we believe in. To make the most of it, you can use a mixture of popular and niche hashtags. 

As a brand that is improving your social ranking, having a customized hashtag is a great idea, too. This way, customers can use it when they share their user-generated content (UGC). It also acts as a database for all your content when they need to find it. 

5. Come Up With a Content Plan

You haven’t won because you have a social media page. To have a successful social media account, you’re going to need an effective content strategy. You can’t just post randomly, hoping that people will just be grateful to hear from you. 
Consider using a content calendar. To plan far ahead, consider using the Instagram scheduling tool. There are ways to be very organized in your content creation. As a brand looking to have an established reputation, you should try all the methods.

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Companies With the Best Social Media Presence Do This

You don’t want to exist on Instagram simply. You want to be one of the companies with the best social media presence. Is that even possible for you? You can answer that for yourself after looking at these two practices of a successful social media brand.

1. They Use Instagram Insights

The Instagram insights tool is such a great feature. It’s so good that we sometimes wonder why it is still free. Typically, brands would pay someone to produce the kind of information that Insights does. Since it’s free, brands of any size and budget should be using it to the fullest degree. But we can summarize what this tool can do for you. 

It can break down the number of people who have followed and unfollowed you. Sometimes, you see your follow count going down, but you get notifications of new followers. This feature explains that.

You can also see if you are reaching more Instagram users. You’ll get a breakdown of the users that have engaged in your post. The app divides it between both followers and non-followers. With this information, you can decide if you need to change up your content strategy. 

You can also see if people are engaging in your content. Maybe you need to post a few more polls or ask more questions on Instagram. This can get your engagement rate up, which is a very important metric.

2. They Collaborate With Other Users

If you’re going to use social media, you’re going to have to engage with other users. This gives you direct access to another user’s follower base. Increasing your followers this way can help your overall social proof. Collaboration is key!

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Ask Us How To Increase Social Media Presence on Instagram

You’re a young entrepreneur who’s already running a thriving brand. You might be the CEO, delivery man, and customer satisfaction manager. Adding “social media brand strategist” will mean adding a lot of work to your plate. Let Plixi handle that responsibility for you. 

We know how to increase your social media presence on Instagram. We have a propriety AI targeting algorithm that we’ve been perfecting for the last ten years. We also have an in-house platform for Instagram influencers. You can trust that we know what we’re doing. Start growing and gaining Instagram followers today!

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