Find Instagram Influencers To Collaborate With

There are many strategies to find Instagram influencers, giving you a lot of options to cast a wide net. The ideal Instagram influencer will have a large account, an active user base, and good communication skills. This ensures that your collaboration is productive and fruitful. 

We’ll share a wide range of strategies for finding influencers on Instagram quickly. These strategies are also applicable to beginners. However, starting with one strategy is a good idea to avoid getting overwhelmed. 

Read the article to the end for insight into how Plixi will help grow your Instagram account. We offer proven strategies that are a nice addition to other strategies, such as using Instagram influencers.

How To Find Influencers on Instagram

Are you wondering how to find Influencers on Instagram? You can deploy multiple strategies to find the right influencers for collaboration. In this section, we’ll reveal the best strategies to help you start your search. 

1. Use Instagram Direct Messages

You must send Instagram direct messages to start negotiating with potential influencers. However, it’s vital to take advantage of the right strategies to increase the chances of success. Here are a few ideas to get started:

• Templates: Take advantage of templates to quickly message a large number of influencers in a short time. A first-message template ensures you don’t need to type the same information repeatedly. This is ideal when you plan on messaging hundreds of influencers on the same day. 
• Pay attention: Note the small details of the influencer’s account and mention them in your messages. This allows them to figure out why you want to collaborate and strike a partnership. Hence, leaving an area in the template where you can enter text manually is a good idea. 
• Organization: Use a spreadsheet or software to organize your communication with influencers. For instance, you can set up a spreadsheet where you note every account you message. This will help you keep track of different collaborations to avoid getting overwhelmed. Creating influencer lists also helps you keep track of your performance.
• Benefits: Within the first few messages, you must elaborate on the benefits for the other Instagram influencer. Tell them why communication is beneficial in increasing the chances of a response. 
• Patience: Using direct messages to find an influencer collaboration is a numbers game. Therefore, you need patience to send hundreds of messages and only get a few responses. Grow your Instagram account, and your response rate may increase. That’s because other influencers want to work with bigger accounts to benefit them. 

2. Investigate Other Social Media Platforms

You can start searching for other Influencer marketing platforms to diversify your approach. This is handy when your target influencer is more responsive to communication on other platforms. The other platforms you can consider include TikTok, Facebook, YouTube, LinkedIn, and more

However, mentioning that you’d like to collaborate on Instagram is important. This removes confusion when finding influencers on other platforms. You can also collaborate on multiple platforms if you’re active outside of Instagram. Messaging the target influencers on different platforms increases the chances of a response. 

3. Monitor Your Followers

The influencers you are looking for might be following you right now. Therefore, you don’t have to go far to find the perfect influencers for collaboration. That’s because if the account already follows you, they understand your background. This means there’s a higher chance they might positively receive a collaboration request. 

You must scan your follower list or pay attention to what influencers comment on your content. It’s a good sign when you see the same influencer leave multiple messages on your post comments. 

Find Instagram Influencers Free

Do you want to find Instagram influencers free of charge? The methods discussed above are free but take a big time investment. However, it depends on the popularity and size of your account. The best methods to find influencers are free because regular communication is required. 

It’s possible to hire agencies for freelancers to seek out the freelancers. However, it’s not a requirement, especially for smaller accounts. The natural approach will work best since you want to strike up conversations with the influencers yourself. 

How To Find Instagram Influencers in Your Niche

Are you interested in figuring out how to find Instagram influencers in your niche? This section will cover a few different ideas for narrowing down your search. Therefore, you can look for the influencers who will add the most value to your influencer marketing campaigns. 

1. Use Relevant Hashtags

You can search for content in your niche with relevant hashtags. You will have this list of hashtags after developing a content strategy. Also, you can look in your Instagram Insights dashboard for a list of hashtags. 

You can contact the accounts for collaboration once you find niche-related content with hashtags. However, using a mixture of hashtags is vital to ensure you find a wide range of influencers within your niche. 

Furthermore, by the end of this process, you’ll have a good idea of your best hashtags. This is important for increasing the searchability of your posts. Hence, you’ll get more views, likes, and followers. 

2. Use the Right Keywords

Use the Instagram search bar to type in the keywords that will help you uncover the ideal influencers. There’s a large number of keywords that you can type in any niche. This means you have a massive opportunity to uncover a wide range of influencers to start communication. 

You will already have a list of relevant keywords after doing market research. Part of any successful social media marketing campaign involves the use of keywords. Hence, using this strategy is a must. 

3. Search Adjacent Niches

Consider expanding your search to niches similar to yours but not a direct overlap. The fitness niche is adjacent to the health niche in terms of the Instagram target audience. This means that audiences in the fitness niche may also have a keen interest in health. 

You’ll need to figure out the adjacent niches for which finding influencers for collaboration is a great idea. This strategy is especially important when you’re operating in an obscure niche. It will significantly expand the scope of your search. Also, it allows you to explore content to add more value to your audience.

How To Find Micro Influencers on Instagram

Are you interested in figuring out how to find micro-influencers on Instagram? There are a number of reasons why you may want to go for micro-influencers, which include:

• Lower cost: Micro-influencers may not charge you as much to use their services. In fact, some influencers may not ask for payment and be content with receiving a free product. In comparison, the bigger influencers will ask for a large payment. This is problematic if you’re on a tight budget. 
• Higher number: You may discover that your niche has a lot of micro-influencers and not many big content creators. Therefore, finding them is easier, and you can contact many per day. Working with many smaller creators can be a better choice than one large one. 
• More flexible: The smaller influencers can be more receptive to your requirements than the bigger ones. Hence, you can dictate how your marketing message is relayed to their audience. 

Now that you know the benefits of micro-influencers, let’s look at how to find them in the following section. 

Pay Attention to the Follower Count

You need to set a maximum limit for the number of followers an account can have to qualify as a micro-influencer. For example, this might be a maximum of 200,000 followers. You cannot apply this filter when searching on Instagram. This means you’ll need to look at the Instagram URL of the account manually. 

Note that the Instagram follower count size roughly dictates the amount of traffic you can generate. However, a higher count also comes with bigger demands and payment from the influencer. 

You must avoid influencers with fake followers since that’s not beneficial to you. Hence, you must evaluate their post’s engagement rates to determine if they have fake followers. 

Strong Communication Is Key

Look for micro-influencers that practice good communication skills. This will help you forge stronger relationships with a professional approach. 

The influencers who lack communication skills will be too hard to work with in the long run. Therefore, you can avoid using their services and continue finding a better match. 

You can also take the communication away from Instagram. For example, you can use Slack, Zoom, and email to expand the scope of communication with the influencers. You can also add them to your content management system if it’s relevant. This contributes to a more productive relationship in the long run. 

Why You Should Hire Instagram Influencers

Now, let’s consider why it’s worth looking for Instagram influencers collaborations. This can help you understand the top benefits if you’ve never used this marketing strategy. 

• Sell products: You can sell more products through Instagram influencers. They can showcase your product as a review to their audience. Typically, the influencer will have a discount code to incentivize users to buy. This is an excellent strategy to increase sales since audiences trust the influencers they follow. 
• Brand growth: You can expand the size of your brand by hijacking influencer audiences. This strategy allows you to introduce a brand to new audiences in an organic manner. Once your brand grows on Instagram, you may find more interaction on other digital assets. 
• Expand your knowledge: Collaborating with others may uncover new information about your niche. This is especially true if you come across professionals actively taking part in the industry for multiple decades. 
• Leverage their large following: The influencer may have taken many years and hard work to grow and cultivate their audience. You can leverage the goodwill and size of the audience in a short time. This leverage can lead to massive business growth in a short time.

Top Things To Avoid When Looking for Instagram Influencers

Don’t go for influencers with a bad or questionable reputation since that will reflect badly on your brand. In fact, some customers may decide to stop buying your products. That’s because you might be using a specific community influencer who is considered a scammer or liar. 

Typically, you can uncover a bunch of red flags with a bit of research. Also, if you get a bad vibe during your opening discussion, that’s also a cause for concern. With so many viable options on Instagram, don’t waste time on the bad influencers. 

Finally, don’t choose influencers from niches with no target audience overlap. Targeting the wrong audience can lead to a lack of results. 

For example, there’s no reason to target car enthusiasts when selling fitness products. The results will be poor, and the audience will not receive the marketing messages in good faith.

Find Instagram Influencers Today

Social media platforms like Instagram have a lot of users, so you can find an abundance of influencers. This means in any given niche, there are many accounts you can message in a single day. 

Now that you understand how to find Instagram influencers, try the different strategies. This maximizes your chances of finding the best influencers for your brand or company. However, finding influencers can take a lot of time, and Plixi is here to help. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. 

So what are you waiting for? Start growing and gaining Instagram followers today.