Organic Growth Strategies to Take Your Insta to the Next Level

Are you looking for organic growth strategies to take your business to the next level? In this article, we’ll share a bunch of ideas to grow your traffic, likes, followers, and more. 

Furthermore, we’ll show you what strategies can lead to organic sales growth by using internal resources. Therefore, you can learn to sell to customers while your product life cycle is in full swing.

What Are Organic Growth Strategies?

Organic growth strategies on Instagram are legitimate ways of growing the account without using questionable tactics. This includes not buying followers, likes, or advertisements. You can think of organic growth as a natural way of building and driving traffic to your account. 

Furthermore, organic Instagram growth makes use of the features without breaking the terms and conditions. The strategies should be fair with respect to the audience, other content creators, and brands that might advertise on your channel.

However, you can also combine organic fourth strategies and inorganic ones to mix up your approach. For example, you can buy Instagram likes to increase the perceived popularity of some points. However, with non-organic strategies, you need to know what you’re doing.

Organic Traffic Growth Strategies To Consider

Now, let’s look at some of the organic traffic growth strategies you can add to your company culture. These are used by some of the most successful brands on social media and will help you get extra market share. Also, these organic growth strategies are a good match for beginners on a limited budget. It means there’s no excuse not to add them to your process.

Optimize Your Content

One of the biggest organic growth strategies you can’t overlook is posting high-quality content. Also, optimization should be an ongoing process. Here are some of the top content optimization ideas you should consider for getting more traffic:

• Image quality: Instagram continues to innovate on the type of content you can post. However, images are still the most important media form on the platform. Therefore, you need to post images taken by high-quality cameras to ensure you get amazing content. 
• Proofreading: Proofread any content you post to ensure no mistakes. For example, you can hire an editor or even a writer to create good-quality written content. Spelling mistakes don’t look professional, and the audience will take notice. 
• Instagram Live planning: To ensure that your Instagram Live content is interesting and has no downtime, make sure you have a plan. It doesn’t need to be a minute-by-minute plan, but at least having a loose one is a great idea. 
• Thought-provoking: It’s important to create thought-provoking content that makes the audience curious. For example, you can add controversial topics or facts you think most people don’t know about. However, make sure to stay within Instagram’s terms and conditions.

Target Audience

You need to target the right audience with your organic growth strategies. This ensures that you’re able to increase the conversion rate for your content. For example, if you’re generating referral traffic for your yoga mat website, then post about yoga mats. 

This ensures that people looking at your posts are interested in using yoga mats.  Hence, there’s a higher chance of buying them. However, to target the right audience, you may need to do market research. Also, you can look at your competitor’s Instagram accounts to see what audience they are targeting to receive more customers.

Different Content Types

It’s important to take advantage of every content type available on Instagram for high-growth firms. Here’s a summary of the various content types that you can add when wondering how to grow your Instagram:

• Instagram posts: Your IG bread and butter content should be posted. That’s because you have a lot of flexibility in how to incorporate your message and share photos. Not sure what type of Instagram posts to create? Then, you can look at what competitors are doing to get a few ideas to get started. 
• Instagram Reels: These are 15-second videos that allow you to share a message with your IG followers quickly. In fact, Instagram Reels are some of the more viral content types on the platform. Therefore, you can quickly grow your traffic by creating some eye-catching content. 
• Instagram Live: You can use the Instagram Live feature to provide a live video stream to your audience. They can leave comments that you can instantly read to provide a verbal response. 
• Instagram Stories: Do you want to post content on Instagram that automatically gets deleted within 24 hours? Then, you can use the Instagram Stories continent to share short-term messages with your audience. Furthermore, it’s possible to pin a single story post to your Instagram account. This can be a welcome message all viewers will see. 
• Instagram videos: Videos are a powerful content form to convey your message. However, unlike platforms like YouTube, people are more likely to consume short-term videos on Instagram. 

Social Media Strategies for Organic Growth

Now, let’s consider the social media strategies for organic growth. These organic growth strategies work for most social media platforms so that you can use them beyond Instagram. 

Viral Content

It’s a good idea to focus on creating content that’s viral so that it can grow through the share functionality. 80% of your Instagram account growth may come from just 20% of your posts that go viral. This is what you can expect with organic growth strategies. 

To increase the chances of creating viral content, you need to look for new content ideas that haven’t been done before. That’s because trend-setting content is usually new, and you’ll have the first-mover advantage.

Creating viral content takes a bit of luck since you cannot predict what the audience will appreciate the most. However, you can view post performance on Instagram Insights and look for commonalities between the most successful content. 

Fortunately, there is no need to make every post viral. Even if just 10% of your content goes viral, it’s enough for a successful social media strategy.

Engage With Your Audience

It’s a good idea to increase your engagement with the audience to increase your traffic. That’s because users on social media love to interact with the content creators. Hence, engagement is one of the best organic growth strategies anyone can use as part of their overall approach. 

For example, you can answer questions in the comments section of your post. Even if it’s a short one-word answer, it will be good enough to show you’re active in the community. Furthermore, you can be the first to post in the comments section by kick-starting the engagement metrics.

Furthermore, you can use Instagram Live to ask questions directly during the session, which may lead users to respond in the comments. Overall, the more effort in engagement you put forth, the more returning users you’re going to receive.

Consistency Is the Key

No matter what organic growth strategies you’re using, without consistency, you will struggle to receive a lot of traffic. That’s because social media website success requires that you have a consistent schedule. Therefore, you can post more content than competitors that don’t have the same work ethic. 

Also, it’s essential for your audience to consume content like it’s a habit. This ensures that your content is consumed regularly, and that will take your traffic number to the next level.

You can take advantage of Instagram scheduling tools to ensure that your content is always posted on time. These tools allow you to create a build-up of content that will get released over weeks or months. Hence, you can continue to release content when you’re busy or taking a break. 

Organic Sales Growth Strategies

In this section, we’ll focus on the organic sales growth strategies that will help you sell more products on Instagram. The strategies in this section can help take your business to the next level and beat the competition.

Giveaways

Do you want to build up a lot of hype for new product releases? Then, you can host giveaways on Instagram—the more products you can give away, the higher your chances of drawing an audience. Also, you need to create some marketing buzz for the product giveaway. This ensures that your entire target audience knows about it. When executed correctly, this can be one of the more effective organic growth strategies.

Add call-to-action links to your products for customers who want to buy your products today. In fact, you can reward all participants with a discount code. 

Also, you can mention that product giveaways are a regular part of your Instagram account. This is a great way to grow Instagram followers since some users enjoy looking out for product giveaways.

Use Product Tags

Do you want to drive targeted traffic to your product pages? Then, you need to use the right product tags. You can use the Instagram Insights console to look at the product tags that are getting the most traffic. Furthermore, spy on your competitors to see what product tags they have added. Experienced competitors may have already spent a lot of time figuring out the best product tags for your market.

Note that the product tag feature is only available with the Instagram business profile. You can sign up for the business profile if you’re serious about growing your brand on Instagram. Signing up for an IG business profile is a must-have if you’re going to use the platform to its full potential.

Referral Traffic

Do you want to generate sales for your websites? Then, you’ll need to referral traffic links in your Instagram posts that point to that website. This is one of the top organic growth strategies to grow sales for your business.

However, you shouldn’t focus your social media marketing campaign on spamming as many links as possible. This will reduce your follower count and lead to fewer post likes. Instead, focus on producing quality content with a few links posted when it makes sense.

Also, it helps if there’s a natural connection between the Instagram content and what’s offered on your website. For example, if you’re giving advice on the top yoga poses, then link to your yoga mat store.

Organic Growth Strategies—Do They Work?

The organic growth strategies in this article can increase the amount of referral traffic, followers, and likes. Using these strategies, you can meet any goal you want on Instagram. 

Implement the strategies in this article one by one and use them all to increase your chances of success. Furthermore, keep an eye out for additional strategies to look for new ways to grow your account.

Want a fast method of increasing your Instagram account following? Then, use the services available here at Plixi. We have a mixture of an in-house algorithm and an Instagram influencer network to help you target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.