When To Post on Instagram? The Perfect Posting Schedule

Nobody likes to waste their content. They work very hard on what they post online and want many people to see it. This is fair and why many creators want to know when to post on Instagram. 

Is there a specific time of day that content is most likely to go viral? They want to know down to the very minute. 

There was a time when creators had to guess an experiment. Fortunately, Instagram has made it a lot easier for creators. It tells them when the best time to post on Instagram is. 

If you read this article for a specific time of day, be more open-minded. The optimal time for you may not be the same for another creator. 

Still, we can give you tips and tricks to know the best time for you. It’s easier than you think. Keep reading the article to see what we mean.

How To See When Followers Are Most Active on Instagram

You don’t have to do any guesswork. The platform tells you the best time to post on Instagram. It’s almost as if they want you to succeed. 

We can tell you how to see when followers are most active on Instagram. Follow these five steps:

1. Launch Instagram on your cell phone and go to your profile page. 
2. Click on the three horizontal lines in the top right corner. 
3. If you scroll down through the options, you will see Insights. Tap on Insights. Select Total Followers. 
4. You will see a breakdown of the followers. Instagram does it by location, age, and gender. 
5. Lastly, you will see the heading Most Active Times. You can scroll through to see when your followers are most active on Instagram. You will see that the prime time of day for posting is not constant. You can use this information as a guide for when you post.

Now, you know the sweet spot to post on your social network. Knowing when your target audience is online could improve your engagement rate. 

Now, your social media posts can get the visibility they deserve. People pay for this kind of social media management tool. Now Instagram has included it for free.

When To Post Reels on Instagram According to 4 Types of Content

There is no time of day that works for every type of influencer. Some people have followers that have specific time schedules. What is lunchtime for one person may not be the same for another. 

Some advisors will tell you to post when people are on their cell phones at lunchtime. However, in this day and age, people are always on their cell phones. So, creators will have to work harder than that. 

As you know, there are many different types of influences. We have listed a few below. We want to give you advice on planning your content for your followers. You may fall into the list. If not, the list should give you insight into when to post Reels on Instagram.

1. Beauty Influencer

A person’s beauty routine starts in the morning. It could involve taking a shower, going for a walk, or brushing your teeth. Maybe some of your followers want new ideas for their morning routine. You need to make sure that you catch their attention while they’re doing their morning Instagram scroll. 

This will be the best time for a morning beauty routine. They may watch your video multiple times to determine if they have all the necessary items. If they don’t, they will substitute appropriately. The morning is a good time to have your Instagram Reel ready and waiting for your viewers. 

In the same breath, however, the nighttime may also be ideal. There is a nighttime routine some beauty enthusiasts like to follow. 

Consider dropping your content in the evening time as well. You could share a video on how you wind down from a long day. Some of your followers may also be looking for ideas on how to do that. 

You can’t post the same routine every day. You have the freedom to mix it up as you like. There is a lot of posting potential for a beauty influencer.

2. Fitness Influencer

Your schedule as a fitness influencer may vary. Some people like to work out in the mornings, and some prefer the dead of night. Some people reserve the task for the weekend, while some use the weekend for resting.

Consider doing a poll on your Instagram Stories. Directly ask people when they prefer to go to the gym or ask them when they like to go for walks or Pilates. This could clarify a lot for you. 

Also, you can take advantage of the New Year. People like to join the gym at the top of the year. This is when they want to find quick routines on Instagram. They will save Instagram Reels showing different exercises from fitness influencers. Hopefully, they return to them. You can make these quick Reels by the end of the year in preparation for the following year.

Maybe you also specialize in fitness fashion. Near the end of the year is a great time to start posting outfit options. Some people don’t go to the gym because they have nothing to wear. Make sure that your followers don’t have an excuse. Sometimes, a cute outfit is the push they need.

3. Lifestyle Influencer

There is a demand for lifestyle content throughout the year. Lifestyle influencers always have something worth posting. However, they may want to know the specific time of day to share their lives on the Internet. There are multiple ways they could decide this. 

They could wait till Monday morning to share a review on the weekend. They can also review all the activities at the end of the month. They could post after specific big events that happen.

Before Instagram told us when our followers were online, some creators loved to post at lunchtime. Now, they can simply go to their Instagram Insights and find out the best time to post. 

4. Travel Influencer

There are so many options for travel content. You can post the process of getting to the location and how you prepared for your trip. You can review the flight and customer service.

However, we’re going to take a different angle here. The best time to post your travel Reels is after your travels. Using Instagram safely will only improve your experience on the platform. Part of that is understanding that real-time content jeopardizes your safety. 

People can find your location information by using details from your background. They may not seem like huge landmarks to you. But to nefarious locals, they are so familiar. The best time to post your travel content is when you are safely home. 

We know that this sounds like no fun. You want to bring your followers on the journey with you. Unfortunately, your followers will not be around to help if someone stalks you. 

You should still take copious footage and bombard your followers with the Reels on these foreign places. 

But we suggest you edit these videos from the comfort of your bed. Someone may find out where that cute little cafe you do brunch at is. But by then, you will be in a whole other time zone.

There is a good side to this. Followers from all over the world may want to go to that location. They are in many different time zones. With the right hashtags and location tags, they can find your content regardless of the posting time.

When Is the Best Time to Post on Instagram If You Run a Business?

Businesses on Instagram have to be particularly strategic. They need to understand their consumer base very well. It’s all about anticipating needs before they come. They have to stock up or prepare for heights in demand. This may happen once a month or once a year. 

This preparation is not just about stocking up. It also involves posting to social media. When is the best time for a business owner to post on Instagram? We can’t tell you without knowing about your business. However, we can give you some general tips that will benefit you.

Payday

If you want to make money on Instagram, pay attention to when people are the most financially confident. Of course, some people get paid once a month, and some get a biweekly salary. 

It’s up to you to find out when your ideal customer has money at their disposal. This is the most suitable time for you to really push your content. 

You should buy an Instagram Ad or two. This tactic is not foolproof in the real world. Some people work in a gig economy. They get money at random times. Your highest chance of catching them at the right time would be payday. 

You should consider posting content a little before payday. This way, they have it in their minds to spend on your item. So many events happen on the last Friday of the month. That’s not a coincidence. That is very careful marketing.

Use Seasons

It will not always be as simple as posting around payday. Sometimes, your products are season-specific. What if you post about vacation spots? You must be sensitive about the best places to visit in a particular season. 

Maybe your British followers are tired of cold weather and limited sunshine. Posting about an island getaway could go over very well with them. The winter season would be an ideal time to push this content. As you know, the winters can get pretty brutal in Europe.

Do you have a large following of parents? They are also on a strict schedule. Around August and September, they have to start preparing for school, and their children are at home in the summer. 

You can organize content to keep these shifts in mind. This way, you know the best time to post your content. Pay attention to the needs that they will have at specific times of the year. Your business can meet that need.

Do You Know When To Post on Instagram? Use the Scheduling Tool

Now, you know the best time to post your content. This doesn’t mean you need to tether yourself to your phone. Instagram lets you create content long before you intend to share it publicly. 

You can make your own Instagram Reels or carousel posts. You can add your captions and hashtags. 

Instagram doesn’t force you to post immediately. We’re not talking about saving this post to drafts. 

You can go into the advanced settings to set when this post goes live. You can choose the day and the time when your followers are most active. This could be a date and time that you will be busy, but that doesn’t mean your content should suffer. 

Instagram has made a way for you to have a presence online without actually being present. The scheduling tool is a great way to organize your content.

Now Is the Best Time To Grow Your Following

Your social media strategies will be better than ever. Now you know the optimal time for posting your Instagram Reels, and your traction should skyrocket. 

What if we told you you could do even more for your brand? You could increase your following with your ideal target audience. You can do that with our growth service. 

We are professionals, and we’ve been doing it for a long time. We have an in-house platform for Instagram influencers, and our AI technology gives them amazing support. You won’t have to post 1-3 times daily, hoping your following grows. We know how to make it work for you.

You know when to post on Instagram. Now, let’s make sure people see when it’s posting time. Start growing your following with Plixi today!