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Instagram Branded Content Tool: Show Off Your Collaboration


Plixi Team

Apr 09, 2024 8 min read

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Instagram is like the Time Square of apps. Paid visuals are everywhere. Some ads are discrete. You’ll see the #ad hashtag shoved somewhere at the end of a heartfelt post. Also, you’ve most likely come across the “paid partnership” label next to some posts. Does it tickle your interest?  This tag alerts followers to the fact that a specific post features products the influencer received payment to promote. This is a nifty Instagram Branded Content Tool that you should learn how to use, too.

While followers get more transparency, influencers get better insights into the performance of their content. Users can better manage and keep track of sponsored relationships within the Instagram app itself. Help from the Instagram branded content tool makes it all possible. We can tell you how to make the best of this feature.

Instagram Branded Content Tool: Show Off Your Collaboration

Firstly, What Is Branded Content?

Instagram’s “branded content” feature is a mechanism that enables creators to monetize their work. Influencers can expect financial compensation or free items, for example. Instagram serves mainly as a middleman. It is the brand that is responsible for compensating creators for their work. This is a good way to make money on Instagram.

You might have seen this type of content floating around IG. As part of the branding arrangements, creators need to include a tag for the appropriate brand. Yes, they have to include the business partner whenever they upload content. This is the only way to get financial compensation for publishing partner posts. Are you interested? Opportunities to create branded material are open to business accounts as well as creative accounts.

Therefore, any content a creator shares paid for by a brand qualifies as branded content. Always remember that the phrase “paid for” does not always imply that the influencer received a cash payment. The fair exchange may look different between each creator and brand. 

The creator may give a post or posts regarding certain products or services. This could be anything you could think of. The brand, on the other hand, could give the creator these products or services. Of course, actual cash is usually better than free things. So, that’s branded content. Let’s get into the tools.

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This Is How To Get Instagram Branded Content Tool Benefits That You Need

Instagram has developed tagging options and insights for businesses and artists on the site. These are branded content tools on Instagram. The goal of these tools is to inspire transparency. They help to make branded content posts more visible to users.

Are you interested in knowing how to get Instagram branded content tool capabilities? We can help you get access to branded content tools for creating branded content on Instagram. You will first need to set them up on your account by following the steps below:

  1. Launch the Instagram app and select the Menu from the top.
  2. Click the Settings and Privacy menu.
  3. Select your Account
  4. Choose the “Content Tools and Controls” option.

Then, you will have access to the various tools. It may seem overwhelming at first, but just browse each heading until you’re comfortable.

The tools that Instagram provides for branded content should make it easier for companies and creators to collaborate. It should be both open and in compliance with the law. They work out well for you, too! Tools for managing sponsored content on Instagram are an excellent approach to making your influencer connections more productive and trackable. You will also improve your level of transparency with your audience.

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Requirements for Branded Content Tools on Instagram

The tools for branded content on Instagram are accessible to creators with certain requirements. These tools aren’t just for anyone who wants to make a random buck now and then. The whole Instagram account has to comply with IG’s rules. You need to follow these guidelines to benefit from Instagram’s branded content tools:

  1. Maintain an Instagram account, categorized as either Business or Creator;
  2. Have a strong presence on the app with an established follower base;
  3. Being strict compliance with IG’s Community Guidelines;
  4. The people who make the content should be “official” members of any government agency. IG has specific categories that you should check out.

A business account is necessary to use Instagram’s features to create branded content with a company. With this, people will start tagging you in branded content pieces. You’ll get a notification when your partners in the influencer marketing space create that includes you.

This is slightly different if you are an influencer. If you want to name companies as your formal business partners, you will need to establish a creator account.

After you have set up the tools for your sponsored content, you can identify businesses in your content. The paid partnership label does this. This is important information for influencers. 

Do Your Followers See a Branded Content Warning?

While “warning” may be a serious word, you know what it is. When a business sponsors a post, the Branded Content Warning feature appears. It alerts users to the fact that they are seeing branded content, not normal content. It’s normal for users to shout out brands in their posts. It’s getting more popular to tag brands in hopes of a future collaboration.

This, too is a mechanism for Instagram to maintain openness on the platform. It warns consumers that the information they are watching is not just an IG user obsessing about a new product. If you ask us, it’s a great way for IG to be accountable to users for how influential they are.

When a user sees the Branded Content Warning, the words “Paid partnership with [brand]” are at the very top of the post. This label makes it clear to users that a business relationship exists between the creator and the brand. It easily differentiates sponsored content from other kinds of posts.

You have the power to manually approve any branded content postings in which brands tag you. This is ideal. You don’t want someone to accidentally associate you with brands that don’t align with your values. You can always turn this off in the settings for your account. It’s good to know you can pivot upon hearing of a brand’s associations with political figures. Maybe you want to distance yourself after uncovering an influencer’s sketchy blog posts or tweets.

  1. Simply navigate to the Settings menu on your device and pick “Business.” 
  2. The next step is to open the “branded content” option. From this screen, you can turn the “Manually Approve Tags” setting on or off. 
  3. Simply use the toggle selection.
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How To Get Rid of Branded Content Tool on Instagram

We hope your collaborations are going well. If they aren’t, you may need to know how to get rid of a branded content tool on Instagram. Fortunately, you can delete an existing branded content tool if you don’t want any associations with it.

If you decide you no longer wish to utilize it, no one has to see it. Please follow the actions outlined below to deactivate the branded content tool.

  1. Launch Instagram and tap on the symbol that represents your Instagram profile.
  2. Simply select the Menu option by clicking on the button.
  3. Choose “Your Activity” to see the page dedicated to your activities.
  4. To access your photos and videos, select the appropriate option.
  5. You may access the branded material you published by tapping on Posts and opening it.
  6. Simply click on the three dots at the very top of the post.
  7. Simply click the “Remove tag” button. Make sure that you are serious about this move and confirm the action.

Following what we outlined above, you will have successfully deleted a business partner tag. This means that the sponsored material on Instagram will no longer be available to you.

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Plixi Can Help You Attract These Brands

You’ve been growing your page, and now you want to monetize it. Having a big, active following with engaged supporters will be the key to attracting brands. If you follow the tips from the experts at Plixi, you can start using an Instagram-branded content tool.

We have been working on our in-house targeting algorithm. We can assist you in presenting your content to those who are likely to engage with it. You’ll be able to accurately discover your target demographic. Continue to entice followers who are genuine and active in your community. Get going right now on growing your account. Get more followers today with Plixi!

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