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How To Change Location on Instagram

Plixi Team

Jun 12, 2024 10 min read

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Learn how to change location on Instagram to make the correct edits. This allows you to make amends to your posts if you’ve accidentally chosen the wrong location. In this article, we’ll share the process for changing the location with our step-by-step process. 

Adding the location to your posts is an important step because of the added benefits. This includes getting higher favorability with the Instagram algorithm because of extra engagement. Also, it helps provide context to the audience that is viewing your content.

We encourage you to read this article to the end for insight into how Plixi can help grow your Instagram followers. We specialize in generating followers for specific demographics.

How To Change Location on Instagram

How To Change Location Tag on Instagram

Now, let’s focus on how to change the location tag on Instagram. You may want to take this step when you’ve accidentally used the wrong location tag and need a correction. Fortunately, changing your location tag is a fast process that you can complete in moments.

  1. Go to the video or photo for which you want to change the location tag. 
  2. Press the three-dot icon above the content. 
  3. Select the “Edit” option. 
  4. Select the location name by selecting “Find a location.”
  5. Tap the check mark to confirm.
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How To Change Location Color on Instagram

Do you want to know how to change the location color on Instagram? You may want to change the color of the location tag so that it stands out on the video or image. That’s especially true if the default color blends into the background of the visuals. 

Here is the step-by-step process for changing the location color on Instagram:

  1. Open a new Instagram Story or other piece of content. 
  2. Press the text icon at the top of the screen, which looks like “Aa”.
  3. Now, press the “Location” button just above the keyboard. 
  4. Search for the location you want to add using the search bar. 
  5. Click on the color wheel and choose the color that you want to add. 

Note that by using this method, you can add the current location or choose from more location options.

Why Add the Location To Instagram Posts?

You might be wondering why it’s worth adding the location to your Instagram posts. After all, it seems like an extra hassle. However, there are multiple benefits that we will cover in this section of the article. 

More Engagement

You’re likely to receive more engagement in your posts when adding a location. That’s because the post seems more real, and there is context. You’ll especially receive more engagement from Instagram users who find the location interesting or meaningful. For example, when adding the location of a town or city, nearby users might be more interested in that post. 

Increasing the engagement of a post increases the viewership. That’s because the Instagram algorithm pays attention to the intensity of user interaction toward a post. Hence, posts that receive more interaction are boosted in the search rankings. 

Also, people will spend more time on your posts when clicking on the location tag. They might choose to explore the location. This only positively impacts the Instagram algorithm and increases your engagement metrics. 

Answer a Question

You may get many similar questions about the location in the comment section of your content. However, you can answer all of these questions in one move by adding a location tag. This improves the quality of your posts since they are rich with more information. Also, your posts may appear complete or professional and boost Instagram follower growth.

More Traffic

Some users may search for posts based on their location. If you pick a location that receives a lot of searches, then the traffic to those posts may grow. Also, the shareability may increase between Instagram users who live in that location. This further increases your engagement metrics and leads to additional traffic.

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How To Turn Off Location on iPhone for Instagram

Do you want to know how to turn off the location on your iPhone? Taking this step can help protect your privacy on social media platforms like Instagram. Here is the process for turning off your location when using the iPhone:

  1. Start by going to Settings > Privacy & Security > Location Services.
  2. Make sure that the location services option is on. 
  3. Scroll down to find the Instagram app. 
  4. Set the location permission for the Instagram app to off.

This allows you to block all location-based data for Instagram while allowing them on other apps. Alternatively, you can switch off location sharing for all apps if you want to protect your privacy. 

Things To Avoid When Adding Location Tags

Now, let’s consider some of the top things you shouldn’t do when adding location tags to your posts. By avoiding these mistakes, you’ll increase your chances of making the most of Instagram’s features.

  • Wrong location: Don’t add the wrong location since that will confuse your audience. Users who figure out you are adding the wrong locations will begin to devalue your content. Therefore, you need to make sure that you’re using the location tags correctly. 
  • Color: Don’t choose a location tag color that blends in with the rest of the content. This will make it harder for users to notice the tag. Ideally, every feature on a post should pop visually so that it’s easy to recognize. Instagram provides more than enough location color tag options to choose from. 
  • Don’t stop adding location: Once you get into the habit of adding location tags, don’t stop. The small amount of effort and time it takes to post a location can lead to massive benefits. This includes getting more engagement and higher traffic. 
  • Consider privacy: Don’t add location tags when it can raise privacy concerns. For example, don’t add the location of the street where you live. You never know when an Instagram fan will use the information to harass you. Instead, you can keep things safe by adding a location tag for your city.
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Business Location Content

Are you growing a business on Instagram? Then, consider creating content aimed at promoting your physical locations. This can increase the footfall to those business locations and get you more sales. Continue reading for some of the top ideas to consider when adding a location on Instagram for businesses. 

New Branch Opening 

You can promote the opening of a new branch on Instagram. Make sure to add the exact location via the tag so people know where to go. Also, you can include pictures of the new branch and details of what they can expect. 

Within the post, you can include different promotions or unique products that you might be selling at the branch. This gives them a reason to visit the branch and ensure the launch is a success. Also, consider promoting new branches on Instagram well in advance. This will create more buzz and give people time to plan for a visit on the opening day. 

Highlight Promotions

Is one of your physical locations having a promotion? Then, you can showcase the promotion through Instagram posts with the location tag added. This gives your customers an idea of where to go if they want to take part in the promotion. Also, make sure to give your audience details of the promotions so they can decide if it’s worth their time. 

Transparency and Credibility

Adding a location to your business posts adds more credibility to your account. That’s because customers can see where to find you and that your business is not a scam. Therefore, you’ll have a higher chance of attracting an audience on Instagram. 

Also, you can attract more Instagram followers who are relatively close to your business locations. They may choose to follow the account to receive updates on products, promotions, and news. 

Location Specific IG Accounts

You can have more than one Instagram account. This means you can create a separate account for each branch of your business. It might make it easier to manage marketing when targeting specific audiences. Also, you’ll reduce the number of posts users receive about branches outside their reach. 

You can use Instagram Scheduling software to help manage the content production and publishing for each account. This ensures that you create an equal number of posts for each account on a regular basis. 

Best Practices For How To Change Location on Instagram 

Now, let’s take a look at some of the top tips you should consider when changing the location tags. This gives you an idea of how to make the right changes to improve the content. Overall, making edits to location tags is fast, so nothing is set in stone.

  • Tag placement: Make sure that the location tag placement doesn’t get in the way of the content. Otherwise, it will detract from the image or video that you are posting. You can experiment with different locations and look at the analytics of your posts. Instagram Insights is a good place to start looking at posts and setting up A/B testing. 
  • Accuracy: Make sure that the locations you tag are accurate. This allows your viewers to visit the same location. Therefore, they can find the location without asking you for directions or getting lost along the way. 
  • Tag management system: You can use a tag management system to help manage your location tags. This is handy when you have many of the same locations that you want to create posts about. For example, when promoting a business on Instagram with many locations.
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 Should You Change Location Tags on Instagram?

To conclude, learning how to change your location on Instagram is easy and a no-brainer. It allows you to make edits to your posts when you add incorrect tags. This ensures you can iron out mistakes when creating your posts. Adding location tags is good practice since it leads to more engagement and improves post quality. 

Now that you know how to change location on Instagram, give it a go for yourself. By following the steps in this article, you can make the changes you need within a few minutes. Do this as soon as you spot a mistake to avoid showing the fake location to more viewers. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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