Instagram Live Best Practices To Incorporate Into Your Brand

If you’ve been on social media, you’ve watched a livestream before. Sometimes, you stop what you’re doing to see what your favorite creator has in store for you. 

Do your live streams have the same effect? Do people run to their phones after getting a notification from you? If not, you need some Instagram live best practices to make your livestreams more attractive. We have all the tips you’ll need to make it work.

What Is an Instagram Livestream?

On an IG live stream, you can enjoy entertainment from the creator while they are making the content. A live stream is a real-time broadcast that everyone can view while it is happening. It’s kind of like a presidential address but from your favorite creator. 

This is a very popular form of content creation on social media. TikTok, YouTube, and Facebook also facilitate livestream events. To ensure that your live stream goes well, you should know some good Instagram live tips. We share some in this article.

Why You Show Know the Best Practices for Instagram Live

Have you ever done an IG livestream? If not, what are you waiting on? We get that you might be a bit camera-shy. That still shouldn’t stop you from doing this part of the content creation. An IG livestream will benefit your overall brand. We can give you a few reasons why.

Followers Can Get To Know You Better

In a live stream, you don’t get an opportunity to edit things. You get one chance at perfection and one chance only. There is a level of authenticity that comes with a livestream. You won’t see it anywhere else on Instagram. 

Creators like to clean up their comment section. If someone asks a question that they don’t want to answer, they delete it. They can easily block users so no one sees what they left as a comment. We can even restrict the user so they don’t even know that no one can see their comment. 

A livestream is a bit more chaotic. The comments come in fast. You can even see the true feelings of some of the followers. They may ask questions that are too close to home. How creators respond to these questions will help followers know them better.

Find Out More About Your Target Audience

You want to create the kind of content that your followers enjoy. The best way to find this information is to ask them. You can use a poll in your Instagram question sticker to find this out. But maybe you want this information instantly. 

An IG livestream is a great place to test the temperature of your following. You can ask them directly what they want to see from you. This way, you can narrow down the type of content you share on the platform.

You might not be able to hear from everyone. However, the most diehard followers are usually the most vocal ones. You can garner valuable information from the followers who choose to speak up.

Hopefully, you will summon the courage to host your own livestream on IG. When you do, you can use this article for the best IG live tips.

Does Going Live on Instagram Help Gain Followers?

Yes, your IG livestream could lead to a world of growth on the platform. It’s fair to ask, “Does going live on Instagram help gain followers?” At the end of the day, you want to grow your page. That’s probably your biggest selling point when deciding to do something on Instagram. Well, we have good news for you. With some good IG live tips, you can also gain the benefits of going live. 

Instagram Prioritizes You in the Story Feed

You’re going to get a lot of visibility when you go live on Instagram. Think about that banner that shows all the Instagram Stories — the one with the profile picture icons. When you go live, Instagram will prioritize your livestream on that banner. 

That means that yours will show up first. Of course, if other creators are live, theirs might be ahead of yours. Regardless, your Story will receive priority placement in the eyes of those who follow you. 

Instagram is giving people more of a reason to click on your livestream. This could be happening to people who don’t even watch your Stories regularly. The more people that can gather there, the more popular your page could get. As you can see, Instagram is encouraging creators to go live on the platform.

It’s an Engagement Magnet

Like any good creator, you are yearning for more engagement with your content. You want to know if there is any way to increase the likes, comments, and shares on your Instagram posts. 

Well, a live stream is a great place for you to rack up engagement. It’s a place where people can type comments in real-time. They can like the livestream multiple times. They can even leave questions for you to answer on the livestream. Instagram designates a place for this on a live stream.

If they enjoy what they see, they even have the option to share the livestream with someone else. There are so many ways to engage with a live stream, and you get the engagement in a concentrated time frame. Engagement on a live stream looks good in Instagram’s eyes. It could be the boost to your content that you need.

With the right IG live tips, you could be well on your way to exponential page growth. Who knows the kind of progress that is waiting for you when you lose your stage fright?

3 Instagram Live Ideas You Need To Try Out

No one wants to experience awkward silence on a live stream. If you want to have a successful stream, you’ll need Instagram live ideas. You want it to be an interesting event. This way, they will keep coming back. If you don’t have any plans for your next livestream, here are three suggestions.

1. Announce the Winners of Your Giveaway

Hosting an Instagram giveaway is a great way to gain a lot of new followers. You can also use the giveaway to boost your engagement rate and hopefully expand your overall reach. 

To make sure that everything goes smoothly, you have to pick a winner in the right way. Of course, you can use an Instagram giveaway picker. But to make things even better and more transparent, you could go live on the Instagram platform. 

A livestream is a great way to announce the winner of a giveaway. It inspires confidence when everyone can see an Instagram page choose a winner in real-time. It makes people believe that everything was above board. This strengthens your brand’s goodwill in the long term. This is one of those best practices for IG Live practices that has multiple benefits for your brand.

2. Invite Followers To Share Stories

You may have heard about user-generated content (UGC). That is when you use content from other users as content for your brand. This idea is essentially the same thing but with a live stream. This is great if you want to have an interactive live stream. 

You can invite your followers to join you on the livestream. Instagram will split the screen. The rest of your followers will watch you interact like you are both on a FaceTime call. You can invite your guests to share interesting Stories about themselves. 

In this way, someone else can take the reins of the entertainment if you are shy. It also gives your other followers something to look forward to. They may also want to have an opportunity to be on a live stream with you. The prospect of doing this will make them want to click on your lifestream when they get the notification. 

Don’t think of this as a lazy form of content creation. Think of yourself as a creator who likes to incorporate their audience in their work. It’s a great way to build a sense of community in your follower base. 

3. Go Live With Another Creator

Finding someone to collaborate with on Instagram is so valuable. Coming together to create content can create a very good product overall. It can also lead to mutual growth for both creators. Fortunately, you can go live with another Instagram creator. One of the best practices for IG Live is streaming with someone else.

Typically, Instagram users get a notification when a creator you follow is alive. If you collaborate with this creator, Instagram will notify them that you are live with them. This person may not even follow you. Nevertheless, they get an opportunity to enjoy your content because of the other creator. 

This is a great way to audition for other possible followers. If you put your best foot forward, you can expand your reach. It also helps if the other creator sings your praises during the live stream. 

Sometimes, the more popular creator will exit the live stream after a certain point. Their followers don’t leave with them. They can remain on the livestream for as long as they want. If they enjoy it enough, they won’t want to leave. This is a great way for bigger creators to promote smaller creators on the platform.

Instagram Live Activities for Small Businesses on the Platform

A lot of these IG live tips work for small business owners as well. Now, let’s talk about some Instagram live activities specifically for them.

Product Demonstration

Think of those late-night infomercials that showed you how to use basic items. Bring that to your Instagram livestream. People are apprehensive about spending their money these days, as they should. They want to feel confident in the quality of an item before they shell out their cash. 

An Instagram live stream is a great way to show the product in motion. You can give details on things like quality, make, and arriving at the price point. Doing a live product demonstration shows confidence in what you are selling.

Preview Some New Products

It can be nerve-wracking to come up with new products to promote. Sometimes, you have to do a temperature check with your following before a big launch. This could end up saving you a lot of time and money in the future. Consider using your IG livestream to show off potential products. 

You can ask your followers if they like what you’re showing. You can even take feedback right there. It shows that you care about their thoughts and you don’t take their money for granted. Perhaps you can show off a few samples to your audience. Based on their reception, you can decide if you want to make a bigger order of items.

Use These Instagram Live Best Practices on Your New Followers

Now, you have a lot of tips for your next live Instagram stream. But do you have the followers that you want? You want to put out your best to your audience, but you also want the best audience. It sounds like you need the help of a growth expert for social media platforms. 

Luckily, you’re in the right place with the people with the best tools. We have an in-house platform for Instagram influencers. They get support from a propriety AI targeting algorithm. The result is a target audience full of engaged users deserving of your Instagram live best practices. Start growing and gaining Instagram followers today.