How To Build a Brand Online With a Lasting Presence

The branding process for your Instagram account can feel overwhelming. Regardless, it is a very necessary part of success on social media. Do you need some inspiration? We can tell you how to build a brand online. 

We promise to stick to the main points. As you read this article, picture your brand’s goals in your head. What do you want it to look like? What is the type of follower you want to attract? When you decide on these, you can start making a plan of action.

How To Build a Personal Brand Online by Inviting Your Followers In 

Some people prefer to have hyper-social relationships with influencers. They like to feel like they know the person on an intimate level. They like personal brands, not corporations with mission statements.

Do you want your followers to feel close to you? This could be a great tactic to foster a lasting relationship with them. They may trust you more when you promote a product to them. You could do this while setting certain boundaries in your life. These are a few tips on how to build a personal brand online.

Use Your Stories for Behind-the-Scenes Content

Of course, your followers love your beautiful pictures on your Instagram page. You spend time choosing and editing to perfection. You even create an Instagram caption of Shakespearean splendor. But are you showing who you are? 

What are you like without all the planning and performance? Maybe you don’t want to put it on your feed. But your Instagram Stories are a great place for them.

Show a more casual side of your personality to your followers. Show them what you look like without the extra frills. You can even show them the realities of how you arrive at your feed photos. They may appreciate the insight into your life. Building a brand on social media with a personal edge will take some vulnerability from you.

Share Facts About Yourself in the IG Highlights

Don’t assume that people know a lot about you. They may not know simple things that would help them feel an emotional connection to you. You don’t want to have to explain this every couple of weeks. The best thing you can do is create an Instagram Highlight for this information.

Building a brand online will come with questions. Make a note of the recurring ones and create an Instagram Highlight cover just for them. Now, people think that they know you better than they really do. This is how to build a brand with your ideal followers.

Why Brand Awareness Is So Important 

Some brands spend a lot on advertising. You will see their ads on YouTube, Instagram, and random websites that you visit. It makes you wonder if they think no one is aware of their brand. Let’s talk about why brand awareness is so important. Hopefully, you understand that it should be important to you as well. 

It Helps With Pricing

Two brands can offer the same product but experience very different receptions. The brand awareness level in the consumer base will determine how much each can price an item. People may be aware that your brand is a high-end and aesthetically pleasing brand. 

They may compare it to a brand as that is a bit more down-to-earth. You can offer a higher price point because people associate luxury with your brand. This is why it’s about more than just having people be aware of a brand. They need to be aware of a certain perception of your brand for it to benefit you.

It Makes You Competitive

There are very few items in this world that only one person can create. There are tons of clothing companies. Tons of companies create bottled water. How many telecommunication companies are there? In a world like this, brands need to make sure they stay at the forefront of consumers’ minds. 

Consumers need to remember that your brand is an option when they have a particular need. If not, your brand will disappear in the sea of similar products. We don’t want that to happen. That is why you need to know how to build a brand on social media with a strong presence. You are in constant competition with similar brands.

How To Improve Your Brand Recognition Online

Now, you see the importance of brand recognition online. You even have a feel of the strong brand identity you want your brand to have. All you need to do is ensure that you execute your plan well. 

How do you control the narrative when it comes to your brand? It has to do with aligning with people of similar brand identities. It also involves some very deliberate and calculated advertisements. We have all the tips on how to build a brand online with a specific vibe.

1. Purchase Some Ads

Perhaps you want a specific type of supporter to follow your page. Some Instagram users simply will not understand what your content is about. They may not want to follow or engage in what you post. You don’t want that. You want engaged followers who will even share your content with their friends. 

There is a way to make sure that your ideal target audience sees your content. You just need to purchase some Instagram Ads. These are ads that exist solely on the Instagram platform. You get to describe your ideal follower by age, location, and gender. 

You can use photos or Reels in these ads. The social media platform will promote them to those who fit that description. In this way, you can increase your brand recognition in the Instagram sectors that matter to you.

2. Align With a Popular Brand 

Some brands have the exact air you want on the platform. The followers they attract match your ideal target audience. Consider collaborating with the brand in some way. You could make a joint post with this brand, and the post will appear in front of their followers. 

Their followers will see that the brand has collaborated with you. This is a great way for an established brand to leverage its following for your benefit. This is like them giving their stamp of approval to their following. Don’t be afraid to reach out to other brands. The worst thing they can say is no!

3. Take Part in the Occasional Trend

Social media is all about trends. There are dance trends, makeup trends, and prank trends. Sometimes, these things go viral. The content people create surrounding these trends goes viral as well. It’s a great opportunity to promote your brand. 

Someone might be looking for a particular trend and stumble upon your brand. You just have to make sure that the trend facilitates a cohesive brand identity. You never want to come off as too childish when you hop on an Instagram trend. 

Make sure that you create content that your ideal IG follower would want to see. That may not apply to every trend out there. You need to know your brand well enough to choose the right ones.

Create a Good Brand Logo 

People recognize brands by their logos. Having a strong brand logo will be important as you build a brand on social media. This doesn’t mean you should create one that is over the top. 

Some logos are very small and understated yet very distinct. If your brand demands pastels and small graphics, use them. Don’t feel an obligation to make something obnoxious. Consider contracting a professional or freelancer to make one on Upwork. You can also create your own on Canva.

Brand Marketing Tactics You Need To Try

You don’t even need to spend money to get invisibility on Instagram. There are ways to do it without spending cash. The platform allows you to reach new followers if you pay attention. We don’t think that it should be a secret. Here are a few brand marketing tactics that you could incorporate.

Use a Good Combination of Hashtags

You might think you know about this tactic already. However, there are right and wrong ways to use hashtags. We will tell you the perfect formula for incorporating hashtags: 

• You might be using way too many popular hashtags in your Instagram captions. Don’t solely rely on the popular ones; your post will drown in a sea of other posts. Incorporate some niche hashtags into your captions as well, catering to your ideal target audience. 
• You can also use hashtags that refer to your business’s location. This way, if people are in the neighborhood, they know they can stop by. 
• Not many people know you can also use hashtags in your Instagram Stories. That is a great way for people to find you. Throw a few in there the next time you want to make a casual post.

Include More Reels

Instagram has created an amazing platform for short-form video content. It wants people to use this tool. Maybe it’s because they want to compete with TikTok. Who knows? But it means that it aggressively promotes Instagram Reels on the platform. 

If you use Reels, you could have a much wider reach. Here are a few tips:

• Use viral audio clips that you hear often on the platform.
• Use a Reels template to reduce the time it takes to edit. 
• Use an Instagram scheduler tool to ensure the video goes live at the best time. Check your Instagram Insights to find out the best time to upload.

Tips on How To Build a Strong Online Brand

By now, you should know how to build a strong online brand. Because we are generous, here are a few extra tips:

• Ensure that you have consistent branding. You don’t want to confuse potential customers when they learn to expect a certain aesthetic from you.
• Try to maintain a consistent color scheme. It should be in your Instagram bio and the rest of your feed.
• Try to extend your online presence across multiple digital platforms. You may have better luck with other apps. When you do, send them over to your Instagram page.

We Know How To Build a Brand Online, and We Can Help You

Building a brand on social media will have its good days and bad days. You don’t want to go on this journey on your own. You’re going to need the help of an online marketing expert. We know you can find that at Plixi. We have helped creators before you. 

We know all the different needs creators have. Let us help you. We even have the tools to do it. 

We have an in-house platform of social media influencers. Our proprietary AI targeting algorithm, which we’ve been working on for about a decade, also provides amazing support.

It’s great that you know how to build a brand online. We want to go on that journey with you. Start growing your online platform today.