Instagram Augmented Reality Filters Make Growth a Reality

Who doesn’t love a good sci-fi movie? There’s just something about questioning whether what you think is real. Suddenly, animals can talk. Dragons are real, and people can shapeshift. It’s human nature to have an interest In stranger things like this. It’s no wonder that augmented reality (AR) has found a place on Instagram as well. They take the form of Instagram augmented reality filters. The concept may sound a bit strange to you. 

However, this is something that you use all the time. It’s just a very serious way to refer to those filters you use for fun. However, it doesn’t have to be all fun.

Some brands use these filters as a way to advertise their products. And we’re talking about big-name brands. That doesn’t mean you don’t have the budget for it, either. You, too, can create a filter that can go viral on Instagram. We want to tell you everything you need to know in this article. Keep reading for more information.

What Are AR Face Filters?

AR face filters combine real-world images with computer-generated ones. It may sound like something you have yet to encounter. In reality, AR filters became very popular on Instagram in 2017. 

It completely changed how people created content for Instagram. It has been a staple on the platform ever since. Other social media platforms have incorporated filters as well. 

There was a time when every Instagram girl donned a flower crown. Others would use the dog filter to no end. Since then, there have been more refined choices. Nevertheless, people still enjoy the playful nature of AR filters.

Popular AR Filters You May Have Heard About

Augmented reality filters can completely change the way you look. Instagram has always been great at letting users change the overall appearance of photos. You could upload photos without leaving the app to edit elsewhere. There were filters on the platform that you could use already. 

Of course, these were fairly simple filters. You could add a certain softness or sharpness to photos. An AR filter changes things completely. Here are a few examples of filters you may be familiar with:

1. Filters That Beautify Your Face 

Sometimes, you need to share content with your followers. We’re not talking about recorded content, either. You want to give some real-time entertainment to the people who support you. Putting on makeup isn’t an option all the time. It’s not always reasonable or feasible. 

Luckily, you can still show up on Instagram looking presentable. You just need to use a face filter that mimics face makeup. You could stick to just applying fake lashes with a filter. 

Or, you can apply blush and lipstick as well. You make everyone think that you have clear skin when you currently have a breakout. It’s a very nice type of filter that comes in handy when you need it the most.

2. Try-On Products

You can pretend to wear random items of clothing if you need them. This includes sunglasses, for example. Maybe your video pertains to your acting, cool. Sunglasses are a great prop. Unfortunately, if you don’t have sunglasses, you may not give the desired effect. With AR filters like these, you can use random accessories like sunglasses.

3. Use a Randomizer To Pick a Result at Random

Have you seen those videos involving a game that randomly picks a result? It could involve looking through multiple results at a very fast rate. In the end, it gives you a random result. Maybe it is trying to guess something about you. It could be telling you which celebrity you look the most like. 

There are so many ways that people use the randomizer. It is typically all in good fun and a great way to encourage responses from followers. You typically see it in the Instagram Stories of creators.

3 Examples of Branded Augmented Reality Filters

To sell an item these days, you need to dabble in social media. It’s almost impossible to be successful using traditional advertising methods. If you are ready to expand from just Reels and Stories, consider AF filters. When popular brands have something to promote, they use this tool as well. Here are three examples:

1. Starbucks

You may think that Starbucks is a huge brand that doesn’t need advertisement. The truth is that they can’t even stay away from an Instagram filter. They created their filter to help their most indecisive customers. If you are on your way to Starbucks, you could check this one out. 

This filter helps you choose a Starbucks drink when you have too many options. It simply flicks many options on your screen at random until it stops at one. If you don’t like the choice, you’re free to play the game again. Who knows how many sales Starbucks was able to generate using this filter?

2. RayBan

We all know about the online shopping addiction that so many people face. It’s so much easier to do things from home. It would be ideal if you could try on clothes before you bought them. 

Sometimes, it doesn’t look the same on your body as on the model. RayBan understands this. 

This is why they developed their filter, which allows you to try on their sunglasses before purchasing them. You can have a better idea of how your face shape works with sunglasses. Be sure to rotate your face to show multiple angles.

3. ASOS

Are you a fan of ASOS? Find out what kind of shopper you are. You can share with your Instagram following the results of this quiz. This is a great idea for fashion influencers. 

When you use this filter, Instagram will flash multiple options across your screen. It will stop at one at random. It’s not trying to be accurate. It’s mainly for fun.

Now You Can Learn ​​How To Create AR Filters for Instagram, Too

These filters are a great way to increase your brand awareness. You can reel in that demographic that likes to be fun with their Instagram content. 

Their followers will see them use the filter. They might find it intriguing as well. They will also have the option to use the filter. This allows more people to find out about your brand. You just need to know how to create AR filters for Instagram.

We bet it sounds very technical to create your own Instagram filter. In fact, it sounds like you may need some technical background to do it effectively. You don’t need to worry about that. Spark AR will make it easy for you when you don’t have much experience.

Using the Spark AR Studio

To create your branded filter, follow these steps. Note that it’s not a phone app; you will need a desktop:

1. Download and install the SparkAR studio on your laptop. It won’t cost you anything. You simply have to make sure you’re using an operating system later than Windows 10 or Mojave.
2. The platform understands that there is a learning curve. There is a quick welcome tour for you to watch in video form. This is where you learn how to create these face-tracking effects. This is how you get the filters that you desire to work seamlessly.
3. To start using the platform, you have to accept the terms and conditions of the program.
4. After you accept, the platform directs you to your black canvas so you can begin working. You can upload your images from your laptop. You can also choose from the Spark AR Studio library.
5. You can also add sounds to your filter and make the objects move.

With more practice, you should get better at creating these filters. You don’t need to go all the way to 3-D objects. You can start simple and then graduate to that level. 

Also, remember to keep your audience in mind when making Instagram AR filters. Not all trendy things align with your brand. Think about something that your following will use. You want them to use it often and encourage other people to use it as well.

You’ll Need More Than Instagram Augmented Reality Filters

Do you know what could be a reality for you? Extreme growth on Instagram. You don’t have to imagine the kind of reach you can get anymore. Make it a reality with your friends at Plixi. 

All you have to do is trust us to grow your page with engaged followers. Instagram augmented reality filters are just one way to do this. 

If you want to get serious about growth, talk to us. We already have the tools that can guarantee great results. We have an in-house platform for Instagram influencers. They get the support they need from our AI targeting algorithm. 

Nothing is stopping you from reaching your target audience. Start growing your page today.