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How To Share Instagram Link To Expand Your Reach

Plixi Team

Jun 12, 2024 10 min read

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There are multiple ways how to share Instagram link and different uses. You can link to products, YouTube videos, your IG profile, and more. Overall, Instagram makes sharing your links easy and practical with the multiple available options. 

Furthermore, you can get creative with how you share links on Instagram. This allows you to boost conversions and achieve marketing objectives. For example, you can use stickers to draw attention to links to add more engagement.

Finally, finish reading the article to the end for insight into how Plixi can assist in improving your Instagram account. We are an Instagram growth service that focuses on matching our clients with the right audience.

How To Share Instagram Link To Expand Your Reach

How To Share a Link on Instagram

Are you wondering how to share a link on Instagram? This depends on the type of link that you’d like to share. It could be a link to one of your posts or the profile URL. In this section, we’ll provide you with the steps for how you can share different Instagram links.

Direct Instagram Messages

You can use direct Instagram messages to share links. This allows you to share links to your posts with people in your messages section. You can simply copy and then paste the clickable link in the direct message. 

However, this can be a slow and time-consuming process when you want to share many links at once. Some of the other methods in this guide might be a better match for sharing links quickly and intuitively.

QR Codes

QR codes are a fast way of sharing links on Instagram, which includes posts and your profile link. It works by generating a QR code that the user can scan with their mobile device. Here are some of the advantages of sharing links using QR codes:

  • Ease of use: Some customers prefer to use QR codes because they are easy and fast. Therefore, you may get more engagement and followers from QR codes. Also, QR codes are mobile-friendly, which is how the majority of users consume Instagram content. 
  • Free: QR codes are free to create, so why not take advantage of the technology to share your links? 
  • Track progress: You can use QR codes to track activity and analyze the data. This enables you to figure out what links are getting clicked the most.

Share Link Feature

Instagram provides a share link feature for content and your Instagram profile. This is a popular feature that makes it easy to share with other social media websites. For example, you can share your Instagram business profiles with users on LinkedIn. 

When clicking on the share button, you will see a list of places where you can share the link. You may need to click on the more options button when you cannot find the location where you’d like to share.

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How To Share YouTube Link on Instagram Story

Do you want to know how to share YouTube links on Instagram stories? This function allows you to post a YouTube link on your Instagram Stories if you want to reference a video. Here’s the step-by-step outline for how to complete this process.

  1. Open the Instagram app and create the Instagram story. 
  2. Toward the top of the screen, click on the sticker icon. 
  3. Tap the link button. 
  4. Here, you can copy/paste the YouTube video link. 
  5. You can customize the link color button and add other visual edits.

Top Reasons To Share YouTube Links

You might be wondering why it’s worth adding a YouTube link to your Instagram story videos. Here are some of the top reasons why this is good practice and adds value to your content:

  • Reference original video: Does your Instagram Story contain a segment from the YouTube video? Then, you may want to add the link to credit the original YouTube video. This ensures that people who want to view the entire video can click on the link. This is an excellent strategy for interlinking different marketing channels to increase conversions. 
  • Add more content: Instagram stories provide limited scope to delve deep into a topic. However, YouTube videos can be much longer, which facilitates long-form content. Therefore, you can use IG stories as previews for long-form content on YouTube. 
  • Marketing: Do you use YouTube as one of your main marketing channels? Then, you can drive traffic from your Instagram account to YouTube. This is great when starting a new YouTube channel and you have an established Instagram account. You can take advantage of the large follower base on Instagram. 
  • Increase youTube subscribers: Linking to your YouTube account drives traffic to your channel. This could increase your follower count. Also, it helps if you mention that users should click on the subscribe button to increase the conversion rate.

How To Share a Link on Instagram Post

Do you want to know how to share a link on an Instagram post? Here is the step-by-step process for sharing your link:

  1. Open the Instagram app and navigate to the post where you want to add a link. 
  2. Click on the three dots in the top right-hand corner and choose Edit. 
  3. Now press the “Add Location” button. 
  4. Next, paste the link that you want to appear on your Instagram post.
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What Type of Links Can You Share on Instagram

Now that you know how to share your Instagram link, let’s take a look at the different types for some ideas. This will help you get the most out of your Instagram account and boost marketing efforts.

Product Links

Instagram users who sign up for a business account will have access to dedicated product pages on Instagram. You can create Instagram posts and link to these product pages to drive sales. Here are a few tips for maximizing conversion during this process:

  • Relevant posts: Make sure the posts are related to the product you’re selling. For example, if you want to sell lawnmowers, then create posts on how to use or maintain lawnmowers. Viewers will enjoy the lawnmower videos and perhaps decide to buy one from your store. 
  • Valuable content: To increase sales conversion, the content driving the process must be valuable. This could be educational content or news updates related to the industry, and stuck for ideas on what content to create. Look at competitors on Instagram to get a few ideas. 
  • Funny content: Social media platforms like Instagram are known for funny content that goes viral. However, you’ll need to be creative and think outside of the box to come up with something new. Achieving viral content creates a snowball effect of overwhelming traffic that will flood your product pages.

Instagram Content

Inter-link your posts so that your audience views multiple pieces of content in one visit. This will increase the overall engagement and viewership numbers. It’s an organic way of allowing the audience to navigate between content. 

However, ensure the content is related to create a natural flow from one piece to the next. Otherwise, it will appear that you are stuffing links for the sake of getting more clicks. This can detract from the user experience and may decrease the viewership numbers.

Instagram Bio Link

The link sticker can share your Instagram bio link. This is great for increasing the visibility of your profile page and growing the Instagram follower count. Ideally, you will have an optimized profile page before sharing your link. This creates the right first impression with your audience. 

Here are a few ideas for optimizing your Instagram profile page before sharing the link:

  • Copywriting: Use the limited number of characters you receive to write a welcome message. Also, set the stage for what users can expect from your Instagram account. This will help them decide if it’s relevant to their interests. Since you get a limited number of characters, it’s a good idea to utilize the emojis. This helps you convey extra ideas with fewer characters and contributes to the casual Instagram tone. 
  • Profile image: Carefully choose your profile image so it has the effect you want. For example, if you’re growing a business on Instagram, the company logo is the best choice. That’s because it allows customers to identify your brand immediately upon landing on the profile page. However, when growing a personal brand, you may want to upload a casual image of yourself. 
  • Pin Instagram story: Did you know that you can pin an Instagram story to your profile page? This content type usually disappears within 24 hours, but pinning to a profile page is a good alternative. You can use the story to give new users a welcome message and give them a reason to follow. 
  • Keyword: Consider adding keywords to your Instagram profile page text. This increases the searchability of your profile page. It helps people identify what your account is about. 
  • Hashtags: It’s important to add relevant hashtags to boost the profile page searchability even further. Opting for the right hashtags can bring targeted Instagram users.
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How To Share Instagram Link — Top Things To Avoid

Now, let’s consider some of the top things you need to avoid when sharing links on Instagram. This ensures you don’t make fatal mistakes that can cause you to break Instagram community guidelines.

Don’t Spam Post Comments

You may have noticed that some users visit competitor posts to spam their links. These might be links to their posts or Instagram bio. Don’t follow their mistakes since it can get you suspended from Instagram. Also, the community may notice that you spam links, and it will give you a negative reputation. 

Instead, the comments section of other posts should be used to respond to the content. You can make insightful responses, and people who are curious will click on your IG profile. Some users may even click on the follow button if they like your profile.

Don’t Add Irrelevant Links

Any links you add to posts must make sense to provide a good experience for the audience. For example, when creating posts related to fitness products, don’t add random cooking instruction tips. However, mention in the post that you can improve your protein intake for muscle growth with the recipe. 

Links can create a natural bridge between content, but you must also provide the context. This prevents your post links from looking like spam full of irrelevant links.

Don’t Post Links Without Tracking

Every link you post on your content must be tracked. This ensures you can analyze the data to determine what links are getting the most clicks. Therefore, you can double down on the links that are the most successful. Analyzing data helps give you a direction in learning how to share links on Instagram correctly. 

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Should You Share Links on Instagram?

To conclude, sharing links on Instagram is a great idea to increase account growth. You can get more viewers per post and increase your follower count. Also, they are relatively easy to implement and don’t take much time. 

Now that you know how to share Instagram link, consider playing around with the feature in your content. It will become second nature to share the right links in optimal places. This ensures you get the most out of each post to maximize the return on investment. 

Are you looking for strategies to grow your Instagram account? Then, take advantage of the services provided here at Plixi. We provide a combination of an in-house algorithm and Instagram influencers to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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