Social Media Post Ideas: Boost Your Instagram Account!

Expanding your social media post ideas allows you to grow your Instagram audience by offering more content. This is important since Instagram followers want to engage with active accounts. However, to be among the best in your niche, the type of content you post matters. 

In this article, we’ll share different strategies for how you can come up with post ideas. This allows you to make it through periods when you are creatively stuck. Also, you need a systematic way to come up with content ideas if you want to post regularly. 

Keep reading to discover the best post ideas for your social media accounts!

How To Get Ideas for Your Social Media Post

Are you stuck with ideas on what social media content to post next? Then, you need to learn the best strategies on how to get ideas for your social media post. There are a number of methods you can use to get a horde of ideas, and we’ll share them in the following section. 

1. Analyze Competitors

Follow your competitors and analyze their most engaging posts. Make sure to take note of the content types, themes, and formats that resonate with their audience. 

However, don’t copy the content ideas directly since this is in bad taste. Also, the audience will view you as a copycat account that lacks originality. Instead, use competitor posts as inspiration. 

Furthermore, stay updated with trends in your industry to identify popular topics and themes. These allow you to get a lot of ideas for social media posts in any niche. You’ll need to identify the best places to uncover these niche-specific trends. 

2. Leverage User-Generated Content (UGC)

Are you stuck creatively and aren’t sure how to create high-quality content? Then, you can get help from your audience by pushing UGC. 

For instance, you can share testimonials, reviews, or Stories from your customers. Additionally, UGC builds trust and encourages community engagement.

Furthermore, encourage followers to share their photos and videos using your products or services. Remember to feature these posts on your profile. This will increase their visibility and motivate your audience to create more UGC. 

3. Use Hashtags Research

You can research Instagram hashtags to uncover new opportunities for creating content. Then, you can add these hashtags to your posts, which will improve their searchability. Make use of Instagram Insights to research the best-performing hashtags for your niche. 

However, you’ll need to upgrade to a professional IG account to access Instagram Insights. 

Furthermore, when using hashtags, you need to limit the number per post. Ideally, you must limit yourself to 4-6 hashtags per post to retain visual clarity. When using Instagram hashtags, you can create more spots to add them all. 

4. Collaboration With Instagram Influencers

The Instagram Influencers in your niche can help you come up with more social media content ideas. Therefore, it’s a good idea to collaborate with many different influencers to receive a range of ideas. 

However, you need to find the industry leaders that have the biggest impact on audiences. 

You should review the type of content that an influencer produces to set the right expectations. For instance, some might be more open to collaborating on an Instagram Live session, while others want to focus on photos. 

Ideally, you will collaborate with IG accounts that post different content to offer more variety to the audience.

5. Repurpose Content

You can take a shortcut to content creation by making use of your old content. For example, you can cut up a podcast into Instagram Reels. Therefore, if you have a large library of content, then consider making use of it in different formats. 

Furthermore, this strategy is especially handy if you have content libraries outside of Instagram. You can look at your email list series, website, and other social media channels. Business owners can also save a lot of money by utilizing existing assets to create new content. 

Make sure that you don’t take content repurposing too far by making it your primary focus. This can frustrate your audience and cause them to click the unfollow button. Instead, your social media strategy must incorporate a number of methods. 

What To Post on Social Media To Boost Engagement

Do you want to know what to post on social media for the highest engagement? Let’s explore the type of posts that tend to get the best reception on social media. This allows you to cater content to the target audience and get more engagement metrics such as likes and comments. 

Here are the top types of social media posts to consider:

• Controversial: You can opt to post controversial content that sparks debate or outrage in the community. However, you must follow the Instagram community guidelines to ensure you don’t face penalties. Also, ensure that you don’t post fake or hateful content. This ensures that people will engage with your controversial content in good faith.
• Funny: Your social media posts can be funny to entertain your audience. Comedic content is one of the top reasons why social media followers visit the platform daily. However, you’ll need to have a creative approach that makes your target audience laugh. Consider checking out the funny posts from your competitors to get inspiration. 
• Educational: Social media posting ideas don’t need to be surface-level. You can craft high-quality educational content that helps your audience understand complex ideas. For example, you can educate audiences about how to use your products correctly. This can also increase sales, which is especially true for products that are difficult to use or understand. 
• Visually attractive: Instagram mostly focuses on visual content such as photos and videos. Therefore, you can lean into this need by creating the most visually attractive content in our niche. However, you’ll need excellent equipment to ensure your footage stands out from the crowd. 
• AI: You can add some AI content or use the technology to help generate parts of the post. For instance, you can use AI captions if writing is not your strength. 

Fun Social Media Posts: Focus on Interactivity

You can increase the number of fun social media posts by adding an element of interactivity. This engages your Instagram target audience on another level, and they are more likely to comment or leave a like. 

You can start by doing quizzes or trivia-type questions, and the answers can be in the form of a poll. This can challenge your audience in terms of how well they know a specific niche. Additionally, you can give your audience a target score, which, when reached, may result in you posting exclusive content. 

You can also use Instagram Live to host Q&A sessions where you interact with the audience. This allows them to ask questions via chat, and you answer them immediately. This is one of the most interactive ways that audiences can engage with content creators. 

Additionally, Instagram provides features that allow you to run a poll or survey. This is interactive and allows you to do market research. Therefore, you can better build up customer profiles and understand the opinions or interests of your followers. It will help you create more relevant content in the future to improve audience satisfaction levels. 

Feedback requests are another useful tool for boosting engagement with the audience. For instance, you can ask users what they think of a specific blog post. This can also generate debate among users in the comments section.

Social Media Ideas for Small Business: Top Objectives 

Are you looking for social media ideas for small businesses? As a business on social media, you’ll need to focus on specific objectives to ensure that you make the venture a success. Here are some of the top ones you must consider when considering what to post on social media networks:

• Return on investment (ROI): It’s vital that any resource you spend on special media provides a positive ROI. This is easy to measure with marketing posts since you can detect direct sales generated. However, it’s harder to say what value educational content had in terms of pushing sales. You’ll need to look at your overall social media marketing ROI to figure out if you’re winning. 
• Customer journey: You need to understand where the customers are in their buyer’s journey and push them along toward a sale. You can do this with different posts with great success. For example, you can share success stories to help audiences visualize how your products or services add value. 
• Promotional offers: Social media platforms like Instagram are excellent vehicles for spreading the word about promotions. For instance, if you’re having a holiday sale, then share the details via social media posts. This is especially handy if you have a large number of followers. 
• Feedback: Small businesses can create posts that center on getting feedback about products and services. This is handy because social media can be an excellent way to do market research and improve the development process. 
• Tutorial content: You can improve your audience’s understanding of the products and services by offering tutorial content. This provides an opportunity to highlight the benefits of your products and thereby increase sales.

Social Media Post Ideas To Avoid

Now that you understand what type of posts work best, let’s explore the types of posts that you must avoid. This ensures that you don’t get into trouble with the community or the platform itself. Here are the top types of social media post ideas that you must avoid for best results:

• Overly promotional posts: Constantly pushing sales or promotional posts can be off-putting. Therefore, you must balance promotional content with valuable, engaging, and entertaining posts. This ensures that you provide value and generate sales at the same time. 
• Negative topics: You should avoid posting about highly divisive subjects. This includes politics, religion, or sensitive social issues unless your brand specifically revolves around these topics.
• Insensitive or offensive content: Steer clear of posts that users can perceive as insensitive or offensive. This includes jokes or memes that may not resonate well with all audiences. You’ll need to judge what content is insensitive and listen to the feedback from your audience. This ensures that you don’t destroy a sense of community with your follower base. 
• Irrelevant hashtags: Don’t force irrelevant hashtags into your posts just because they have good search traffic. This will frustrate the wrong audience and send the wrong signals to the Instagram algorithm.
• Poor-quality images or videos: The one thing you cannot compromise on is the quality of your videos or photos. The standard is high, and you must keep up to avoid disappointing audiences. 
• Clickbait or misleading content: Avoid posting content that is misleading and doesn’t deliver on the premise. Ideally, the content title and what you show should align.

Creative Social Media Posts Examples

Are you looking for creative social media post examples? There are a number of unique posts you can play around with to get the best results. For instance, you can do behind-the-scenes content where you share how you make regular posts.

This gives audiences an insight into the challenges of creating content. Also, you can show behind-the-scenes content of your physical location if you’re a business. 

Milestones and achievements are another creative post example that gives the audience something to aim for. You can create celebration-type posts when your Instagram follower count reaches specific amounts. 

Day-in-the-life content is also popular and provides something unique. That’s because your daily life may have aspects that other Instagram influencers don’t share. This is especially interesting if you live in a location that most people cannot relate to, like Alaska or a desert.

3 Social Media Marketing Ideas To Boost Revenue

Now, let’s consider the social media marketing ideas that you can add to your content calendar. These will help you get more sales and lead to business success. Ideally, you will add a number of these posts while leaving others for special occasions. 

1. Influencer Partnerships

You can partner with influencers in your niche to promote products and services. Influencers can help you reach a wider audience and build trust. Furthermore, the right partnerships can uncloak massive new audiences and potential customers. 

Furthermore, you can set up an affiliate program where influencers earn a commission for every sale they generate. This gives influencers on Instagram a genuine reason to promote your account. 

2. Contest and Giveaways

You can create content that focuses on giving away products for free to create a buzz about your business. 

For example, you can organize contests where participants need to like, share, and comment on your posts or tag friends to enter.

Instagram users love to receive gifts, and they will follow an account that hosts these giveaways. Use this as a massive marketing opportunity to push sales through the roof by advertising a product launch.

3. Shoppable Posts

Enable shoppable posts so users can buy directly on Instagram. This means there’s no reason to use referral traffic to send potential customers to your website. This is a good strategy for businesses that don’t have much of a reputation. Hence, users can buy directly on Instagram, where they may feel more comfortable. 

Furthermore, you can tag products in your posts and Stories to make it easy for followers to buy directly from your social media content. This feature is available only to professional Instagram accounts. 

Note that you can create more than a single Instagram profile under a single username. You can then use an Instagram account switching to switch between them. Hence, it’s possible to have a personal and business account at the same time. This helps separate your IG activities depending on your objectives.

Social Media Post Ideas: How Important Are They? 

Coming up with the right post ideas for your social media account is important to engaging your audience and increasing your follower count. In any niche, many content creators post similar content. Therefore, you need to stand out from the crowd by coming up with original ideas.

You need to create the type of social media post ideas that give audiences a reason to view your content. It can take a bit of practice to achieve this outcome, and you constantly need to adapt. 

However, it’s possible to create a systematic approach that helps you come up with original post ideas on a regular basis. 

Are you struggling to generate the Instagram followers you need with Instagram post ideas? Then, consider investing in the Plixi for a service that will help you grow your IG follower count. 

We understand how to target specific audiences through features like shoutouts and email newsletters. 

So, what are you training for? Start using Plixi and take your Instagram growth to the next level!