Instagram Content Plan Tips To Organize Your Brand!

Your Instagram page is interesting. You share all types of content, don’t you? Sometimes, you share one this week. The next time you share might be a month from now. Have you seen the level of growth that you want to see? Probably not. It’s time for an Instagram content plan. 

Social media has the effect of making people relax. The truth is that a lot of creators could benefit from some structure. Some of their pages are suffering because of disorganization. 

The right plan can help you reach your fullest potential. Read this article to learn how to revamp your page with a good plan!

3 Benefits of Instagram Content Plan Template

Not having a good Instagram content plan template prevents you from reaching your potential. It’s not just about inundating your followers with regular content. It’s about creating a presence on the platform and keeping it. 

Here are the top three benefits of taking your plan seriously.

1. Increasing Engagement

To increase your engagement rate, you need to give people content to engage with. More photos and videos mean more opportunities for interaction. If you have new content, you are more likely to get interaction. A calendar could help ensure that you create this content.

Higher engagement rates are great for your brand. It increases your visibility on the platform. This reach isn’t just visibility to new potential followers. It also catches Instagram’s eye. 

IG considers the fact that people like your content enough to engage. This encourages them to share it with more people. Ultimately, this increases your chances of reaching followers who like your type of content.

2. Growing a Target Audience

Good Instagram content planning involves regularly posting random things. It is posting curated content at calculated times. The aim isn’t just to reach more people. It’s to reach people in your target audience. 

Good planning is great for when you are looking for a specific type of follower. You don’t want to attract just anyone. A calendar can help reach people who want to see what you post. It’s not just for the person that came from that random video. 

They may expect you to post more random videos like that. Eventually, they leave because that content is not your normal style. 

A good content plan adheres to your brand identity. It draws in followers who will likely stick around to see more.

3. Increasing Brand Exposure

One popular video from you could have been a fluke. However, a series of videos under the same theme helps to create a brand identity. It works to solidify who you are in the eyes of the public. And with a steady stream of videos, viewers have many options to sit through. 

They get to familiarize themselves with your overall brand when they have more options. No potential followers can get to know you better. You can double down on that niche area you were trying to reach. 

Brands will have a better idea of your values and your video quality. Having a handful of posts to choose from would limit their understanding of you. Along with Instagram Highlights, this helps to let people get to know you better.

3 Things To Remember About Your Instagram Content Calendar

You are embarking upon your Instagram content calendar journey. That’s great, and we hope you get all the benefits of it. To make the best of it, here are some tips you should think of. 

1. Plan for Holidays

Some holidays are on the same day yearly. Christmas and Halloween will always be on a particular date. You can start planning that content from now on. There’s no reason for dates like this to catch you by surprise. You can start coming up with ideas early.

There are also fun days dedicated to donuts, coffee, or siblings. You can make a note of them in your calendar. When those days come around, you won’t scramble to find relevant hashtags for your posts.

2. Make Sure It’s Flexible

The world of social media is so dynamic. It feeds off pop culture, so, of course, it is not static. You may want your content to stay current. You want to have your finger on the pulse at all times. Having a rigid content calendar won’t work out for you. 

You must know how to roll with the punches as they come. Let’s give practical examples. Maybe something devastating is taking place right now. There could be civil unrest in a country far away. Everyone on social media is talking about it. People are galvanizing their efforts to send resources to this country. 

As Instagram users continue to scroll on their feeds, they see a post from you. It’s an Instagram Reel joking about going to the country under heavy criticism from the media. This post comes off as tone-deaf, at the very least. At its worst, it appears you are siding with the wrong side of history. 

But you didn’t mean to come off as either of these things. You were simply following a rigid content plan for Instagram. This post could be a fatal move for your brand. The kind of move that would require heavy reputation management. 

Instagram content planning is great. Just remember to keep up with it, revisit it, and make sure that it aligns with current events.

3. Save to Drafts If You Aren’t Sure

If you aren’t sure about your post, don’t post it just yet. Think about it a little longer. Instagram lets you save something to your drafts. You can return to the editing process later. You may not be in a position to continue cutting clips together. So, this is a great tool to keep in mind. 

IG will even prompt you to come back to your draft if you forget about it. By then, you may have more inspiration to work with. This tip also applies to Instagram Reels and carousel posts. 

How To Plan Instagram Content for Your Brand’s Needs

You might not know what to put in this content strategy. How many times a week should you plan for? Should you post photos or stick to Instagram Reels? What about Instagram Stories? Do those count as posts for the day? 

We can’t tell you exactly what to do for your brand. We don’t know your industry or the size of your following. However, we can give you some general tips to guide you.

Pay Attention to Trends

Instagram challenges are a good way for people to find you. If a challenge goes viral, people might look it up more. If they find your page, it would mean greater visibility for your brand. 

No matter your niche, you can find a challenge for you. There are dance challenges, make-up challenges, or prank challenges you could join. It could be a great opportunity to show off your playful side.

Be Consistent

Instagram rewards creators who post consistently. That’s enough of a reason to pump out content often. Still, you don’t want to decrease the quality of your content due to frequency. 

You could commit to a certain number at first. See how the reception is. You should also judge if you can maintain this rate. Not all creators can post often. If you are a travel influencer, how frequently do you travel? That can be a very expensive habit to maintain.

If you are a fitness creator, how frequently can you post the same routine before it is too repetitive? Don’t commit to many posts if you can’t stick to them. Consider mixing your usual content with other forms of content. 

This means that you shouldn’t just post beauty content. Mix in some fashion content as well. This tactic will help when you don’t have new beauty content ready.

With these tools, you can figure out how to plan Instagram content. Try your best to stick to it.

IG Will Tell You When To Post on Instagram 

When was the last time you looked at your Instagram Insights? There is some great information there. You can find out more about your follower demographics. IG will tell you where your followers live, as well as their ages and genders. 

Most importantly, you can find out when they will likely be online. Use your Insights to find out when your followers use the app the most. This information tells you how you know when to post on Instagram. It is when you are most likely to get engagement on your posts. 

Engagement immediately after you post is very useful. We can help to catapult you into more engagement.

You Can Do Instagram Content Planning With a Regular Calendar

If you look online, resources help you schedule posts. Of course, some of them have a price tag attached. Some creators have expenses like these in their budget. They believe they must pay to play, which is par for the course. 

Unfortunately, some creators are just getting off the ground. They don’t have the limitless resources to spend on something like this. They already have a tight budget for Instagram influencers and Instagram Ads. Does this mean that they miss out on the opportunity to organize their content? No, we don’t think so. 

There is likely a calendar app on your phone or laptop — the one that came with the device. That could be a good enough tool for you to plan your content. You don’t need all the bells and whistles of an online tool, and you don’t need to download something to your phone. You probably have everything you need right there. 

You can set timers for when it’s time to upload something. You can color code your task to identify categories easily. You can even share the event with other people. You can do a lot with the tools you already have on your devices. You may not need to shell out much cash to create content effectively. 

See what you already have on your current devices. You can save a lot of money and space on your devices. You will need that space for all the amazing content you create. Don’t knock the idea of using a physical calendar, either. It could be therapeutic to put your ideas down on physical paper.

Schedule Your Content Well in Advance

Having our content calendar in place is a great first step. Now, you might wonder if you must always be next to your phone. Do you want to commit to uploading on time? Does that mean you have to stay attached to your cell phone? You actually don’t have to. 

Instagram gives you the option of scheduling your content well in advance. You simply have to edit the video info. Then, right before you share the video, go to the Advanced Settings. 

There, you will get the option to delay posting your content. You can choose the date and time you want it to go live. You don’t need to be near your phone during this time — that is the beauty of it. 

This tool comes in handy when you expect to be busy. Your followers may expect an upload at a particular time. You don’t want to confuse them by uploading outside of that time. Just remember that Instagram uses the time on your device. 

As you create your content calendar, keep this tool in mind. It could save you so much time and be very convenient.

We Can Make Your Content Plan for Instagram Worthwhile

We hope planning all your future posts works out well for your brand. Now you know what days you will share product shots. You can strategically scatter your user-generated content (UGC) as well. Your followers will appreciate the organization and consistency. 

Hopefully, your new followers will enjoy it as well. But what methods are you using to attract new followers? You are creating a great page. It would be a shame if more people did not get to see it. We want to share your page with more people. Your page deserves it. 

You just have to remember that you’ll need some professional assistance. Fortunately, you are in the right place. Plixi is an online growth site that specializes in sustained growth. We can achieve the numbers that an Instagram content plan cannot. 

Start growing your Instagram following with us today!