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It’s not just the big-time influencers who make money on social media. The ones who barely crack 10,000 followers have opportunities, too. They just need to find the brands that work with micro influencers.
Brands know that these creators have specific influencer strategies that work for them. Are you one of these small influencers? Read this article for the names of brands that would love to work with you.
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Why Brands Enjoy Micro Influencer Collaborations
It’s important to keep growing your Instagram page. But that doesn’t mean you must wait until you hit a certain number to start influencing. Even small influencers can get a piece of the pie. Here are the reasons small influencers can have financial opportunities on Instagram.
1. High Engagement Rate
When you have a small following, it’s easier to maintain engagement. You can respond to your loyal followers. You can keep the Instagram comment section active. You can reply to the odd Instagram direct message. All these things contribute to your average engagement rate.
You must divide by your total number of followers to calculate your engagement rate. If this is a lower number, your rate will be higher. A high engagement rate is a huge bargaining chip when negotiating with brands.
Smaller content creators are more likely to have this asset. Mega-influencers will have a harder time responding to their followers.
2. Close Follower Relationships
Companies need influencers to convince followers to buy products. Everyone knows that influencers push products to earn money. They just prefer it when it doesn’t look that obvious.
Micro influencers have a better time creating the illusion of an online relationship. They appear to be friends with their followers. Their videos don’t feel like mini commercials. Instead, they are like a friend recommending a great product to another friend.
It’s easy to seem authentic when you regularly reply to comments anyway. Small creators are not making obvious money grabs. Brands appreciate this fact. They try to capitalize on the trust followers have in a micro influencer.
3. Affordable Collaborations
Brands want a good return on their investments in marketing. This might mean choosing an Instagram or TikTok influencer that will cost them less. Smaller influencers who don’t have long-standing reputations typically charge less than big influencers.
Companies will gravitate toward small creators to save money. This doesn’t mean that you should sell yourself short. You create quality content and have a high engagement rate. You should negotiate what you think you are worth.
Now we’ve explained to you all your strengths. What’s stopping you from starting your influence or journey?
Top Small Brands That Work With Micro Influencers
The brands that work with micro-influencers are not small. Some of them are household names. You’ve heard of them before, and your followers have as well. They are just waiting on your stamp of approval.
Daniel Wellington
You may have seen these luxurious watches on your timeline. That is precisely the design Daniel Wellington has in mind. The brand tries to incorporate brand ambassadors who are excited about the product.
If you visit their website, you can apply to be a Daniel Wellington brand ambassador. They make the process that easy. If you are successful, you can earn free products and gift cards.
Look up the brand on Instagram. Make a note of the size of the ambassadors’ Instagram followings. See what kinds of followers they attract.
Target
If you know Target, you know they try to keep an air of relatability. So, it would make sense to focus on micro influencer collaborations. They’ve spearheaded influencer campaigns focusing on their swimwear. They incorporated Instagram hashtags like #targetswim and #targetstyle.
Doing this gave opportunities to influencers who may not look like your average model. This sent a message that any body type can enjoy a great swimsuit. A big influencer may be too out of reach to convey this.
Even big names could use some online promotion. They tend to have the budget to contract various types of influencers. The small influencer gets the shot to create authentic content as well.
Beauty Brands That Work With Micro Influencers Want You!
Beauty is a huge industry. There are so many brands that promise to transform the lives of their consumers. They have many bases to cover. This means they extend their marketing efforts to more than just the big influencers. They want help from small lifestyle influencers as well. These are the names you should keep an eye out for.
1. Glossier
Glossier targets women wanting a “no makeup makeup” look. The clean girl aesthetic has a strong online following. Collaborating with the “girl next door” influencer with a small following makes sense. They appreciate the power of beauty but have a measured application. Does this sound like your brand?
Smaller influencers can give unbiased reviews their followers will believe. Glossier offers affiliate-only arrangements. Instagram affiliate marketing relies on the influencer to generate sales and make money. They don’t get a lump sum payment. Instead, they get a percentage of the total amount spent.
2. Lush Cosmetics
Becoming environmentally conscious has become trendy in the beauty space. This growth is due in part to beauty influencers making it fashionable. To target the sector of society that cares about this, Lush works with small influencers. They are ideal for promoting their cruelty-free products.
In the comment section, they can gush with customers about the products. They will be genuine fans and manage the capacity of responses.
3. Sephora
Women like to trust the person making makeup recommendations. They want to know they have similar skin types and desire the same results. Sephora is a relatively expensive store, so potential consumers need to be sure before spending their money on products.
They are more likely to believe a product recommendation from a trusted internet friend. A smaller influencer can give that effect more easily than a big creator.
Brands That Need a Small-Scale Fitness Influencer
Sometimes, focusing on a particular niche pays off. There is less competition among other content creators on the platform. A niche like fitness influencing can appeal to big brands. It is more likely that you have a strong engagement with your following.
Peloton
Are you a fitness enthusiast? Peloton may need your help to create more. Make videos surrounding your ideal fitness routines. Share them online with the best Peloton Instagram hashtags. Maybe these keywords will help them to notice you.
Think of anywhere you can buy athleisure or gym clothing. They may offer a mechanism for you to earn a commission from sales. It might be your Amazon Storefront, for example.
It might be easier to offer codes or links to your followers than wait for a brand deal. If you enjoy fitness and producing content, you will likely already purchase these clothes. Therefore, there won’t be much of a startup cost to start earning.
You should still find the brands that will work with micro influencers. But remember to keep your options open. Perfect your influencer marketing strategy while you wait for your big opportunity.
Plixi Can Help You Be a Creator With a Huge Impact
Now you see that the aim is not just to gain followers. It’s also about gaining high-quality followers. You don’t need a huge following to be successful on Instagram. But you do need to have a strong following. When you have genuine followers, you will notice a huge difference.
We can help you find those high-quality followers. Here at Plixi, we have a high-quality AI targeting algorithm. The technology is sophisticated and effective. These followers will engage in your content. That is because we get genuine Instagram users who like your posts.
With our help, you’ll find the brands that work with micro influencers. They will be knocking at your door. Sign up with us today!
Frequently Asked Questions About Micro Influencers
As a small creator, you might wonder what the possibilities are. Can you dominate social media like larger influencers? Can you secure meaningful influencer partnerships? We answer the questions most aspiring influencers have below..
Why should my brand work with micro influencers?
Here are some good reasons your brand should work with micro influencers:
1. They typically have a much higher engagement rate. This comes from being able to manage a smaller following.
2. Their followers tend to trust them more. It’s easier to give the perception that they are friends rather than advertisers.
3. They typically cost brands less and yield a higher return on investment.
How do you collaborate with micro influencers?
Many collaborations with content creators happen through the social media platform. One party may send a message to another creator. However, that is not the only way.
Some collaborations happen through Instagram marketing agencies. This is a meeting place for brands and Instagram influencers. The location facilitates finding influencers, negotiating, and tracking performance.
How do I get brand deals as a micro influencer?
This is how many micro influencers secure brand deals:
1. They tag brands in their content. It may be a shout-out on an Instagram Story. Or, it could be a tag in a post. Brands see a notification that someone has tagged them. It lets them know you are already a fan of the product. It adds authenticity.
2. They reach out via email or DM. Creators bravely tell brands that they want to collaborate.
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