Micro-Influencers: Opportunities for Small-Scale Creators! 

Social media influencers come in all shapes and sizes. They’re not just the quirky blonde girl who seems to have her life together. Some of them are messy and invite you on their journey of learning about life. Some of them have followings bigger than small islands. Others host more intimate gatherings on their Instagram page.

There is room for everyone there. There is also space for even small creators to earn from the platform. If you think that you’re not an influencer, you might just be one of the micro-influencers. If you’ve never heard this term before, we explain it all below!

What Is a Micro-Influencer?

Micro-influencers on Instagram are content creators with a modest following. This following typically has between 10 and 100,000 followers. Their follower list may comprise more people than they know personally. At the same time, they have not attained mega popularity. They can secure brand use by creating content even with their relatively small target audience. 

What is a micro-influencer good at? These types of influencers tend to capitalize on their personability. Since they are not raking in the money of mega influencers, they are still somewhat relatable. They don’t have to feign a certain lifestyle to attract regular followers. This is because this is how they truly are. 

The Benefits of Using Micro-Influencers

Brands could be looking to you for content creation if you have a relatively small following. Don’t think that a very small following is a hindrance to getting the deals that you want. It could be the precise thing that draws brands to you. Here are the benefits of using micro-influencers.

Close Relationships With Followers

Keeping an online relationship with a smaller follower base is easier than a larger one. How can you reasonably respond to every comment when you have hundreds of thousands of followers? How can you keep a conversation going? Your DMS might be a total mess. 

When you have a smaller following, it won’t be that burdensome. Brands like to see you responding to comments. It makes them feel like you will respond to people’s questions about their products. 

Maintaining a conversation in the comment section will keep a healthy engagement rate. This is competitive to brands. They like that you have an intimate relationship with your followers. Your followers would likely trust you more because they view you as a friend. They don’t see you as some unreachable internet celebrity.

Lower Prices

You may seem more attractive to brands because you have a smaller target audience. Micro-influencers naturally have smaller numbers than macro-influencers. Logically, this will lead to them charging lower prices.

Some brands simply don’t have the budget to afford a large-scale Instagram influencer. This is where the small creators come in handy. This doesn’t mean that they should pay you pennies. You should still stand your ground when negotiating prices.

How Much Do Micro Influencers Make When They Post for Brands?

You could charge between $100-$500 per Instagram post as a micro-influencer.  Naturally, multiple posts impact how much you can make in a full month’s cycle. How much you can charge depends on multiple factors. Let’s talk about what you can do to ensure you get a good rate. 

Your Engagement Rate 

The brands that collaborate with you want to make sure that they can make sales. It can be difficult to tell if you can make a brand money. The best indicator of this is your engagement rate. 

This number indicates how much people care about what you post. It also shows how much you interact with followers. It is the best indicator that they currently have. 

A strong engagement rate is a good way to play off a relatively low follower count.

The Type of Content You Can Supply

There are so many ways to create content for Instagram these days. Of course, you have your regular posts that go on your feed. Now, you can make carousel posts with multiple photos and videos. However, you can just upload a video in the form of an Instagram reel. 

The Instagram story feature is also great for promoting products and interacting with followers. Brands can ask for a feature there as well. The live stream feature is also a great place to incorporate content if you’re not camera shy. 

Consider promising many different forms of content. This could be a good tool to increase the rate you charge a brand. It may not even translate to doing more work. The same content on your feed could apply to your Instagram story.

So, how much do micro-influencers make? It depends on you. You can even earn over $500 if you play your cards right.

This Is How To Find Micro-Influencers

You have to acquaint yourself with an Instagram influencer platform to find micro-influencers. This is essentially a meeting ground for content creators and brand owners. It allows both parties to reach mutually beneficial agreements in a controlled environment. It creates some amount of security and ease. Working with a micro-influencer doesn’t have to be an ad hoc arrangement.

If you want to know how to find micro-influencers this way, there are some options:

Stack Influence 

Over 11 million users swear by this platform. Some of these users are also micro-influencers with the right-sized follower base for your needs. What industry are you interested in? You could find an influencer in just about any niche at Stack Influence. 

You won’t have to go sifting through potential ones that don’t have the target audience you want to reach. This platform can streamline your search significantly.

Neoreach

Engaging the services of any influencer can be a significant capital outlay. Sometimes, you want to know if the investment is worth it before taking the risk. If you worry about this, consider this influencer platform. Get a Birdseye view of the competitors in your industry. 

Get a better understanding of the audience demographics. With all this information, Neoreach helps you find the right influencer for your brand. This gives you an even better chance of making the right financial decisions.

How To Become a Micro Influencer From Scratch

If you’re not satisfied with the following you have right now, read these tips. We will tell you how to become a micro-influencer in a few steps.

1. Pick Your Niche

People like to be able to categorize you when they see your page. This might not be fair, as we all have multiple interests. And we all want to share our interests online. However, a paying brand would like to know that you can effectively hone in on their target audience. 

Hence, pick a niche where you can create a lot of high-quality content. You may enjoy creating Travel content, but how often do you travel? This could be a very expensive habit to keep up. Creating content around relatable parts of your life could be the easiest route, at least at first.

2. Create Engaging Content

You have to create content that people want to talk about. You need to entice people to like, comment, and share what you produce. If you can capitalize on your following, you put yourself in a better position to grow more followers. 

Instagram will notice your engagement and push your content to people who don’t know about you. To help Instagram do this, you need to help yourself. Even though you feel that you don’t have enough followers, you still need to engage with them. 

Instead of worrying about the followers you don’t have yet, show appreciation to the ones that show up. Respond to their comments every time you see them. This will positively impact your engagement rate.

3. Put Yourself Out There

There are so many micro-influencers on Instagram, just like you. You can’t wait for brands to find your page. You have to put yourself out there. There are multiple ways that you can do this. You can tag them in your Instagram posts to get their attention. This way, they know that you already use their products. They know that this makes for more authentic marketing. 

You could also send an email or send a strongly worded direct message. This is how a lot of creators secure brand deals. You need to make yourself visible to these brands instead of waiting around.

Managing Micro Influencer Programs for Brands That Work With Micro-Influencers

So, you’re looking to engage the services of some Instagram micro-influencers. This is a big move for your brand, so you’ll need to know how to manage micro-influencer programs. We gathered our four best tips below.

1. Know Your Goals

Your goal doesn’t necessarily have to be making a lot of money immediately. Maybe, for now, you’re just interested in increasing your follower base. Maybe you want an influencer to help get your name out there. Promotion and knowledge of your name are good first steps to promote your brand.

Of course, ultimately, this will lead to profits. Whatever your goals are, make sure that they are easily quantifiable. If you have a monetary figure in mind, make sure that you document it. This is the only way to determine if the program is successful for your brand. You have to have something to measure your results against.

2. Create a Budget

Micro-influencers may be cheaper than mega-influencers. This doesn’t mean they can’t attract a hefty price tag, especially if you use more than one. In the negotiation phase, prepare for creators to state generous fees. It is their right to ask for it, of course. 

This is why you need to create a budget and stick to it. If you look at your finances and see that you can’t afford more than a certain amount, be strict. Hiring a content creator should not break the bank. That is why you were opting for smaller-scale creators in the first place. 

3. Find Influencers

Securing the services of the ideal influencer is crucial. You can make or break your entire Influencer marketing campaign with this choice. Use an Instagram influencer marketing platform to find the right one for your brand. Ensure you and the influencer are on the same page regarding what content to create.

Look at their existing content. Are there strengths that you think will benefit your brand? Maybe they are better at reels than they are at photos. Maybe they don’t know how to make stories worth flipping through. 

Make sure that they excel at exactly what you need from them. This is how you get value from what you’re paying them.

4. Keep Track of Results

Do you remember those goals that you set up in the beginning? This is the time for you to measure your results against those goals. Did you make your follower count goal? Is your engagement rate doing a lot better? Maybe you had a sales target that you finally reached with the help of this influencer. 

Be honest with your results. Even if they’re bad, at least now you know how to proceed. Decide where you need to tweak your growth strategy. Then you can come back stronger the next time.

Micro vs. Macro Influencers: The Choice Is Yours

We already explained to you the benefits of being a micro-influencer. In some cases, it’s better than having a big following. Still, there doesn’t have to be a debate around micro vs. macro influencers. You can attempt to attain either title if you want.

Maybe you are already a micro-influencer and want to set a goal for yourself. You want to increase your following. But you don’t just want a bunch of new followers. You want followers that align with your brand vision. The kind of people who engage in conversation with other members of the community. 

It is going to be more work than just buying followers. Because of this, you should enlist our services. Plixi is a well-respected growth site in our field. Our results prove this. How do we do it? We have special tools that secure the results that we want. 

Firstly, there is an in-house platform for Instagram influencers. We also use a propriety AI targeting algorithm to support them. You have no reason not to elevate from being one of the micro-influencers. Start growing and gaining Instagram followers today!