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Instagram Explore Page: Put It on Your Content Bucket List

Plixi Team

Jun 12, 2024 10 min read

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Nothing tells us more about your personality than your Instagram Explore page. No, it’s not what you type in your search bar that reveals your true self. The types of posts that you see when you tap your magnifying glass tell you everything about your interests. The Explore page is a great place to explore. Just make sure that your content arrives at that destination, too.

If you don’t know the importance of the page, we can explain it. If you stick around, you’ll even get tips on how you can land on that page. Let’s get started!

Instagram Explore Page: Put It on Your Content Bucket List

Explore Page on Instagram: What You Need To Know

We know you’ve heard about the Explore page on Instagram. But what is the Explore page Instagram promotes so highly? It can be a bit tricky to explain, but we will do our best. Naturally, the Explore page shows you content that resembles the content you interact with. 

If you’re going through a phase where you love Timothée Chalamet, guess what? Instagram will show you more content with Timothée Chalamet. It can get even more technical than that. This page is a collection of pieces of content on Instagram chosen based on the content that other people like. Not just any people, though. These are people whose content you have liked in the past.

The algorithm uses the logic that you may like what those people like if you already like what they posted. This logic has reciprocal benefits as well. When your followers like your content, it shows up on the Explore page of their followers. You might see posts on your Explore page have a like from someone you know.

Instagram Explore Page: Put It on Your Content Bucket List, image №2

Why You Should Master the Instagram Explore Page Algorithm

People talk about the Instagram Explore page algorithm like it’s some kind of bull they need to tame. It’s almost like it’s the final juggernaut in a video game. Is it worth all of this hype? What can the Explore page on IG do for you? The truth may surprise you. 

The Explore page is an excellent place for brands to capitalize on. For influencers, it could mean their big break, whether in the short or long term. We have a list below where we talk about the power of his page. Maybe after reading it, you understand the importance after all. 

1. It’s Free Advertising

One of the options to get your name out there is advertising. More specifically, you could use Instagram ads to reach your target audience. Yes, you are fully in control of your budget while doing this process. Still, it doesn’t mean it won’t add up over time. You should always be open to exploring cheaper options. 

The Explore page is essentially a free way to advertise your Instagram page. You don’t have to pay to get on there. We’re not saying it’s easy to get on the Explore page, but no price tag is attached. If you’re fortunate enough to land on the Explore page, just know you saved a killing.

2. It Can Help Brands Discover You

There is an influencer in every corner of Instagram. You can find an influencer for every random niche interest you can think of. As you can imagine, it can be overwhelming for brands to find the right one. The Explore page helps to bring these influencers straight to them.

It just takes one great post to get influencers into the bag. Imagine that the post is getting a lot of traction on the Explore page. The right eyes may see it and follow up by going to your Instagram profile. If they like what they see, you could be en route to landing a brand deal.

This may sound like a story where things escalate quickly. However, it is the reality for so many creators. This page has acted as the springboard for many careers. 

3. It Encourages More Likes

Even if you don’t land a brand deal right away, remember that it gives your page greater visibility. It is an opportunity to get the engagement rate increase that you want. People may double-tap and exit your content if you’re on the Explore page. They may even leave a comment and never come back. 

While you want them to follow, this isn’t necessarily a bad thing. This piece of content getting more engagement will only spur additional engagement. If the ripple effect continues, it can lead to more followers. You have to play the long game sometimes, which is one of those instances. 

The Explore page deserves all the hype it receives. It’s an excellent springboard for creators and acts as an influencer marketing platform for brands. Knowing how to use it to your advantage is an excellent asset.

Instagram Explore Page: Put It on Your Content Bucket List, image №3

Why Is My Instagram Explore Page Full of Models?

Are you clutching your pearls at seeing what your Explore page shows you? You ask yourself, “Why is my Instagram Explore page full of models?” genuinely confused.

We should get something out of the way first. You’ll have to take responsibility for why your Explore page on Instagram looks this way. If you already like, share, and save dog videos, Instagram will show you more of the same. 

You shouldn’t have to wonder why your Explore page is full of pet Instagram influencers. If your Explore page looks a certain way, it’s only mirroring what you are already so interested in. 

You see all these models because you interact with photos of IG models. Instagram thinks you like to see this, so it shows you more.

Of course, you sometimes see content you didn’t show interest in. Blame it on the accounts you interact with the most. If they like certain types of content, the Explore page may suggest it to you.

Instagram Explore Page: Put It on Your Content Bucket List, image №4

How To Reset Instagram Explore Page and Curate Your Experience

Your Explore page is a hit or miss. Sometimes, IG gets it right. You see the most creative and beautiful content that you would never have known to search for. 

Other times, you see some very disturbing images that you’re trying to scrub from your memory. You want to know who is responsible for this being on your Explore page and hope it never happens again. 

Is there a way to prevent this? If you want to know how to reset the Instagram Explore page, we can tell you. There is a science behind this that we would love to explain.

Refresh the Feed

This is the quick-fix option. It’s a good response to getting a jump scare on your Instagram feed. We can’t promise that it will change the content that Instagram shows you. It likely will only get rid of what is currently on display. If you’re still interested, these are the steps to get that done:

  1. Launch your IG app and click on the magnifying glass. As you know, this will show your Explore page. 
  2. Use your finger to place anywhere on the posts displayed. Then, drag it down. 
  3. You should see a page full of different posts and reels. This means that you have effectively refreshed your Explore page.
  4. You can carry out these steps as often as you like. Still, it won’t get to the root of the concern: you see things you don’t like. To curate your feed, you must be a little bit more deliberate. We can show you how.

Search and Destroy

Refreshing your Explore page is not enough. It’s time to send Instagram a message. They need to know that they are missing the mark when it comes to what they show you. There is a quick way to let them know. Just follow these steps:

  1. Launch the Instagram app and then tap the magnifying glass at the bottom of the screen.
  2. Find the post that you simply do not like. This is the one we are going to remove.
  3. Tap the three dots above the post. You’ll see a few options.
  4. Select the Not Interested option.

You can refresh the page again and follow the steps for the next post that you do not like. Ideally, Instagram will notice a pattern in the posts you remove from your Explore page. 

Eventually, they will understand that there is a trend and no longer show you that type of content.

Your Explore page should be where you come to discover new things. While it may show you things you don’t typically like, it would be helpful if it were intuitive. It would be ideal if IG could guess what you like. Taking deliberate steps to hide certain posts will train the Instagram algorithm.

Instagram Explore Page: Put It on Your Content Bucket List, image №5

How To Get on Instagram Explore Page: The Best Tips

We have talked up the Explore page on Instagram too much. You must be wondering how to get on the Instagram Explore page by now. Unfortunately, it’s not as easy as selecting the option to send a post to the Explore page. As usual, you’ll have to be more deliberate with your actions on this app. We can give you some options to consider.

1. Post the Content With the Best Engagement

You know that content shows up on the Explore page when people have already been liking it. So, if you know that people like a particular type of content, double down on that type of content.

If you aren’t sure what kind of content your followers like, check your Instagram Insights. This will show you the posts with the highest ranking. You could also conduct a poll in your Instagram stories and ask explicitly!

2. Use a Call-to-Action

You must ensure you get those likes, comments, and shares in the first place. This kind of engagement will inspire the algorithm to put you on the Explore page. How do you increase your chances of getting this interaction? A call-to-action is a long-standing method of doing this.

You can encourage your followers to like if they agree with the sentiment in your post or reel. Maybe you can encourage them to comment on their opinion. Every bit of engagement counts when you’re trying to land on the Explore page. 

3. Post When People Are Online

An IG account can’t like your post if they aren’t online. You want to share your content when you know that your core group will be there to like it. Thanks to Instagram Insights, you know when your followers are the most active on the app. 

You can galvanize support from your immediate following. Hopefully, this will push it to a spot on the Explore page.

Instagram Explore Page: Put It on Your Content Bucket List, image №6

Let Us Explore Your Page

There is no reason that your content shouldn’t be on everyone’s Explore page on Instagram. You just need to sharpen up your skills when it comes to your growth and content strategy. 

We know that this can be tricky when there are so many competing pages for a spot on that page. You will need some help from some growth professionals at Plixi.

The Explore page is within reach. Our growth tips can help you get there. We have the tools to ensure success, too. 

We have an in-house platform for Instagram influencers. We can’t forget our propriety AI targeting algorithm as well. You have no excuse not to grow if you stick with us. It’s time to start growing your Instagram following!

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