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How To Use Amazon Affiliate Links on Instagram To Sell 

Plixi Team

Jun 13, 2024 10 min read

10x Faster Instagram Growth. Automatically.

Discover how to use Amazon affiliate links on Instagram to increase sales and money. Using the links is easy, and there are multiple ways to achieve this. We’ll share the top methods you can use to increase the number of sales you get and the best places to put those links. 

We’ll also share how to sign up for the Amazon affiliate program so you can begin your journey. Many Instagram influencers are selling Amazon products on Instagram and making a lot of money. You can be the next one, and the tips in this article will increase your odds of success.

How To Use Amazon Affiliate Links on Instagram To Sell 

What Is the Amazon Influencer Program?

The Amazon Influencer Program enhances the Amazon Associates program by focusing on content creators. It is ideal for Instagram influencers who want to make money promoting Amazon products. 

Your content will wear the tag Amazon Influencer to let your audience know for full transparency. Furthermore, you can retain your integrity when you’re part of the Amazon Influencer Program. That’s because there’s no need to give a positive review of products. You can speak your mind about any product. 

However, you’d want to choose high-quality products to promote so that you can increase sales. It’s also important to mention the negative points when giving product recommendations. Otherwise, the audience may see through the veil and begin not to trust you. 

How To Become an Amazon Affiliate

Do you want to know how to become an Amazon affiliate? You can become an Amazon affiliate by signing up with the Amazon Associates Program. This allows you to share millions of products with your audience on Instagram. 

Amazon will provide you with linking tools that you can use to earn commissions of up to 12%. The commission percentage depends on the product category that you promote. Amazon transparently shows you the commission numbers for every product category. 

There are many advantages to promoting Amazon products on Instagram. Here’s a summary of the top ones for your consideration:

  • Large choice of products: You have a large list of products to choose from on Amazon. Therefore, almost any type of Instagram content creator can find potential products on the e-commerce platforms. This is denial if you’re struggling to find products to promote elsewhere. 
  • Brand reputation: Amazon has an excellent brand reputation that you can leverage to great success. Potential customers clicking on your links need no explanation of what Amazon is all about. Therefore, you may have more sales with Amazon products compared to other e-commerce platforms. 
  • Trust: You can trust Amazon to pay out commission as promised. They are a massive company that’s here to stay, so you can enjoy the affiliate program for a long time. In comparison, other affiliate programs come and go. Hence, you’ll need to adapt to continue making money. 
  • 90-day cookies: Amazon provides its affiliates with 90-day cookies. Hence, the traffic you refer to Amazon will remain linked to your account for 90 days. This increases your chances of getting a commission.
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How Much Money Can You Make With Affiliate Marketing on Instagram?

The money you can make with affiliate marketing on Instagram depends on the size of your account and strategies. There’s no limit to how much money you can make as your Instagram accounts grow. 

Initially, it’s unrealistic to expect to replace your day job. However, with enough perseverance, you can increase revenue where it can support your living costs and much more. 

How To Use Amazon Affiliate Links on Instagram To Get Started

Sign up for the Amazon Associates program, look for products you want to promote, and note the ASIN. You’ll need to enter this ASIN (Amazon standard identification number) to generate a link to your account.

Now, you can use the Amazon affiliate links on Instagram in several locations to generate sales. Within your account, you can manage links and see the number of sales you generate for each product. You can also see information about the size of your commission and the money you earn.

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How To Sell Amazon Products on Instagram in 5 Steps

Are you interested in learning how to sell Amazon products on Instagram? There are different strategies that you can deploy to increase the number of sales you receive. In this section, we’ll outline the top ones so you can get started and make money with the program. 

1. Build a Loyal Following

Building a loyal following on Instagram is important before you begin selling products. Audiences need to trust the influencer before they buy, so you need to increase the follower count when starting. 

Furthermore, you need followers who feel connected and invested in your account. Do this by providing a lot of value upfront before selling products. You can do this by releasing high-quality content. 

For example, you can release educational content with no agenda for selling items. There’s a shortage of educational content in some niches, and you can fill the gap. 

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2. Publish a Range of Content

To sell products, you’ll need to publish content to which you can add Amazon affiliate links. The more content you publish, the more links you can add. The result is more sales and a bigger monthly revenue stream. 

Instagram provides a range of different options for publishing content. Here are some of the top ones for your consideration:

  • Instagram Reels: You can publish short-form content that is up to 90 seconds long. This is an excellent strategy when you have many products to promote. You can create short Reels for each product. For example, you can break up existing content into shorter clips and publish them as Reels. 
  • Instagram Stories: This content format is the same as Reels, but only your followers will have access. Hence, it’s not the best strategy for increasing your follower count. Note that Instagram business accounts can add links to Stories content. This means you can use links for Amazon affiliate marketing. 
  • Instagram posts: This is the regular type of content you use and sticks to your account page. You can create short reviews of products and add links in the caption. Also, you can engage with your audience in the comments section. This is great for increasing the amount of content you share to your audience’s IG feeds. 
  • Instagram Live: You can interact with your audience in real-time using Instagram Live. The format is a live stream in video form, and a chat box allows users to send messages. You can read these messages and respond in real-time for maximum interactivity.
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3. Create a Business Account

An Instagram business account will equip you with the right tools for making more money as an Amazon affiliate. Firstly, you can access Instagram Insights, a data analytics console. This allows you to gather more data about the different posts on your account. 

Hence, you can analyze your wins and losses and improve your overall engagement rate. The hub of tools within your Instagram Insights console can dramatically improve sales.

Furthermore, business accounts allow you to create links to content such as Instagram Stories. This is ideal for Amazon affiliates that want to sell directly through their content. Once viewers click on the link, they will go to Amazon product pages. The 90-day cookie kicks in, so you can get rewarded for more sales in the future. 

4. Pick the Right Product To Promote

It’s vital to pick the best products to retain your reputation and improve sales. After all, you don’t want to recommend products that frustrate or anger your audience. Fortunately, Amazon’s range of products is extensive. 

Therefore, you have the freedom to pick the products that you are happy to recommend. Here are some things to consider when giving Amazon product recommendations on Instagram:

  • Amazon review rating: The Amazon review rating is a fast way to determine a product’s quality. Ideally, you’ll choose a rating of 4.5 out of 5 and have at least 100 reviews. This indicates that the community likes this product, and you can count on its quality. Also, you can read the reviews for the top pain points you can address in your content. 
  • Test the product: Don’t recommend any products you didn’t test for yourself. You cannot genuinely provide recommendations based on truth and first-hand experience. You’ll also need to provide evidence of using the product, such as images and videos. 
  • Consider the competition: You should steer clear of the most popular products in your niche. That’s because the biggest competitors will go after those products. The competition isn’t great for beginners who are just learning the ropes. Instead, go after the niche products that can generate sales without too much of a fight. 
  • Product page quality: Note the overall effort and quality that went into the Amazon product page. This includes images, descriptions, bullet points, and more. After all, your traffic will arrive at these pages to buy products. Think of them as an extension of your Instagram account. 

5. Optimize the Conversion Rate

You need to monitor and improve the conversion rate of the traffic you send to Amazon. This is possible with a range of marketing software. Understanding your metrics helps you determine what type of content leads to the most sales. 

However, expect a low overall conversion rate since most people don’t go to social media platforms to buy products. Selling affiliate products on Instagram requires persuasion and a strong content strategy. 

When stuck on how to sell products on Instagram, you can look at your competitors for inspiration. You can also look at the best strategies to increase sales without a long testing process.

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Is It Worth Using Amazon Affiliate Links on Instagram

Yes, Amazon affiliate links can provide you with a revenue stream. The amount of money you make varies depending on your strategies and the size of the following. Therefore, you need to apply the strategies in this article to improve your odds of success. You need to know where to place the links and how to improve the conversion rate. 

Now that you know how to use Amazon affiliate links on Instagram, give it a try. Start by getting an Amazon Associates account and choosing the best products to promote. Stick with it; you may make a living from the affiliate marketing strategy

Do you want to make more money as an Amazon affiliate on Instagram? Then, Plixi is the right service to help by growing the following and potential sales. 

We combine our Instagram influencers and in-house algorithm to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today.

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