Instagram Collaboration: Teamwork Makes the Dream Work!

Don’t you hate when the whole gang is posting the same photos? Do you feel like you’re dividing the likes? You don’t want followers to scroll past your content because they think they saw and liked it already. An Instagram Collaboration solves these pressing concerns. A post appears in the Feeds or Reels of two separate accounts, and it contains two users as the post’s authors. 

You don’t just share the photo or reel. All your metrics become intertwined with the person you collaborate with. You and your partner will have the same performance indicators. The comments, likes, and the amount of shares are also shared among feed posts created in collaborations. Your experts at Plixi are about to make everything clear!

How To Collaborate on Instagram in a Few Quick Steps

On Instagram, collaborative posts provide influencers with an efficient method for partnering with other Instagram influencers or brands. This facilitates them expanding their reach and audience, as they can reach a whole new follower base. This only helps to cultivate a sense of community on the IG app.

It’s more than two creators getting together to film and edit in the same room. The Instagram collab feature allows it to be visible on the app that there is a formal collaboration. Do you want to know how to collaborate on Instagram? Here are the simplified steps:

1. One of the users will first create the post. 
2. IG sends the other user an invitation to collaborate on the post.
3. When the other collaborator approves, the post will show up in their respective feeds. 
4. Followers will be able to see the post on either page.

Reasons You Should Consider an Instagram Collaboration Post

Are you dabbling with the idea of an Instagram collaboration post? There are so many creatives who would love to work with you as well. A collaboration will open your brand up to many opportunities.

Broaden Your Reach

It’s a relatively easy way to capitalize on an existing following. Are you thinking of making a joint post with a business or artist on Instagram? You will have access to the audience of the person you collaborate with when you utilize the Instagram Collabs function. Their followers will see your name joined with your post partner. If they desire, they can go to your page and see what else is there.

Maybe you are collaborating with someone who has a similar or complementary brand. Both sides can broaden the scope of their respective target audiences. As a result of this cooperation, you may reach users you’ve been trying to connect with other organic means. Maybe you didn’t even know that a certain demographic would like your content. A post that is the result of a collaboration will attract new eyes to your items. It’s always great to show your brand to a greater number of people.

Maximize Engagement

If followers think they’ve seen a post already, they may keep scrolling. You don’t want the same content appearing on someone’s feed twice. You can maximize the engagement rate on a single post this way. If you both were to post, you would split the likes and comments. It’s not a competition. It’s a collaboration! Give your post the best chance in the algorithm by attracting the most engagement possible.

How To Collaborate Using Instagram Reels

We don’t know if you’ve noticed, but Instagram is pro-reel. They even have their own designated tab, so it’s safe to say they are here to stay. If you haven’t hopped on the reel wave, you should. Better yet, have a friend join. We will show you how to make a single Instagram collab reel post. Just follow these steps:

1. Create your Reel. To find out how to do that, just follow our tips on how to make a reel.
2. Don’t share the reel yet.
3. Select “Tag people” when you get to the final screen. On this screen, you get the option to add a caption, location, and tag to an image.
4.  Select the “Collaborator Invite” button.
5. After inputting the handle of your collaborator,
6. Choose their name when it appears on the list of suggestions. 
7. Choose Done, and continue posting as usual. That’s it for your part in posting the reel.
8. This step is for the person you are collaborating with. They need to accept the invitation to collaborate on the project. The request should be in their DMs.
9. When they approve, it will appear on both of your feeds.

Help! I Need To Know How To Add Collaborator on Instagram After Posting

Oh no! Did you forget to tag that collaborator? You were supposed to send the other person a collaboration invitation. They have to accept that invitation. That way, the post will be on both pages. It’s easy to forget because you’re still getting used to it. You need to know how to add a collaborator on Instagram after posting.

We have bad news. You can’t add a collaborator to a post on Instagram at this time. Nevertheless, we have some solutions. 

Delete the Post

Hopefully, too much time hasn’t passed. Delete the previous entry. Make a new post, and remember to add the other person this time. If, for some reason, you can’t do this, follow these additional tips. The aim is to get a reach comparable to what you would achieve if you collaborated the right way.

Tag Them in the Post

Include a tag for the collaborator in the post. This is something you can do even after posting. By doing so, you will send a portion of the audience to the page of your collaborator. Tags can increase the visibility of your material on Instagram.

Ask Them to Repost or Share

If you were counting on capitalizing on their following, you should reach out to them. Consider asking the collaborator to share the post in their story or their feed. Tagging you would make it even better. This way, you can put the audience’s attention toward your page. This will increase the number of people who see it.

Of course, you won’t have an official collaboration blessing from IG. This means there is no access to the joint stats, which could benefit your brand.

How To Accept a Collaboration on Instagram When Someone Tries To Work With You

Congrats on this collaboration opportunity! You are opening your brand up to a new audience and possibly infiltrating a new market. You didn’t even have to do the heavy lifting this time. Your partner created the content, and you just have to accept it. However, how do you do that? It’s quite simple. This is how to accept a collaboration on Instagram:

1. Go to your Direct Messages.
2. Select “View Request” from the menu you see. There will be a prompt that gives you the choice to “Accept” or “Decline” the collab invitation.
3. Select the Accept button if you wish to accept it.

If you change your mind about the collaboration, select “Decline.” The post will remain on the account of the person who invited you. There will be no trace on your page.

Instagram Collaboration Rules To Remember

The Instagram collaboration feature gives content creators so many possibilities. As creators, you truly are stronger together. Still, there are some Instagram collaboration rules you need to keep in mind so you can always use this feature. Let’s talk about them.

1. The original creator has a lot of power. Only they can remove it. The collaborator does not have the power to stop it. If deleted, the post disappears from all pages involved.
2. While collaborations imply equality, the original creator seems to have a lot of leeway. If the original creators delete their account, the post disappears from the collaborator’s account as well.
3. Always keep the community guidelines close to your chest. If your post or reel violates guidelines, Instagram will delete the content. It doesn’t matter if you didn’t know there was offensive content in the post. 
4. What’s worse is that IG can take action against any of the parties involved. IG reserves the right to prohibit any party from doing collaborations in the future.

If you are collaborating with a brand, you might worry about the amount of autonomy they have. This is fair. Ensure that you carefully review the contract to ensure you know what they can and can’t do.

We Should Do a Collaboration of Our Own

Consider this Plixi’s formal invitation to a collaboration! Together, we can devise a customized plan to boost your Instagram likes. We can find the best way to reach the followers who will interact with your content.

The Plixi team’s social media specialists will assist you in connecting with your target market. We will aim for steady, sustained growth. These results can come from an Instagram collaboration, but it shouldn’t be the primary source. We can provide you with this because of our in-house ecosystem of Instagram influencers and proprietary AI targeting technology. Make a brand-appropriate Instagram community. Plixi can assist you in beginning to expand your Instagram fan base. Now, let’s get grow your following!