Best Days To Post on Instagram for Maximum Growth

Do you want to know the best days to post on Instagram? Uncovering this information is vital for maximizing user engagement and boosting follower counts. There are proven strategies for when it’s best to post, and we’ll reveal all the juicy details in this article. 

We’ll cover the details of the good days to post on Instagram and best practices to increase engagement. We’ll also share why it’s vital to collect data to discover the best posting days for your niche. Every target audience is different, and you need to understand your details to learn the optimal time. 

Keep reading to learn the best Instagram posting days to improve your strategy!

What Is the Best Day To Post on Instagram?

The best day to post on Instagram is Wednesday, Thursday, or Friday to enjoy the highest engagement rates. These days might be when users have the most time to browse social media websites.  

However, you’ll need to monitor your data analytics to figure out the best day to post on Instagram. That’s because each audience is different, and only the data can reveal the best posting times. 

Ideally, you will experiment with the posting times for different days and collect the data. Here are some of the best practices to consider when collecting this data:

• Segmentation: Make sure to segment your data for different target audiences. You can do this for different locations, genders, interests, age groups, and more. Improving the granularity of your data collection can lead to better insights. 
• Tools: Select the right data collection and analytics tools. For example, you can use Instagram Insights to receive data about engagement rates for various content. This is a built-in tool that Instagram provides for free with professional accounts. 
• AI-suggestions: It helps if you can get AI-based recommendations on when to post your content based on data. This means there’s no need to spend time digging through the data, and you can instead take action quicker.

Best Days and Times To Post on Instagram: 5 Benefits

Now, let’s focus on the five main benefits you can receive when posting on the right day and time. You’ll see that the best days and times to post on Instagram can lead to multiple benefits. These can significantly improve the Instagram follower count. 

1. Increased Engagement

Creating a posting schedule when your audience is most active increases the likelihood of your posts receiving more likes, comments, and shares. These engagement metrics are a positive signal to the Instagram algorithm that your content is popular. Hence, it may receive more recommendations to a wider audience. 

Therefore, higher engagement rates can help your posts appear more frequently in your follower feeds and on the Instagram Explore page. It’s an organic way to improve viewership for your content and takes no extra work than knowing when to post. 

2. Enhanced Brand Awareness

Regularly posting at the best times ensures your brand remains visible to your audience, which helps to reinforce brand recognition and loyalty. 

Growing a brand on Instagram is important for boosting the social media strategy. Users may not visit Instagram to buy your products but want to learn more about the brand.

3. Better Conversion Rates

By posting when your audience is most active, you’re more likely to reach users who are ready to take action. This might be visiting your website, making a purchase, or signing up for a newsletter.

It’s good practice to track, monitor, and optimize your conversion rates for different variables. This included figuring out the best day to post on Instagram. You may notice that your conversion rate on some days is higher than others, which can lead to more followers. 

4. Optimized Resource Utilization

You most likely have limited resources to grow your Instagram account. Therefore, focus on the best times to post; your marketing efforts will get better results and more engagement. 

Additionally, if you’re using paid promotions, then timing your posts to align with organic peak times can enhance the effectiveness of your ads. This boosts your ROI and ensures your business can continue to grow. 

5. Improved Community Building

Posting when your audience is active increases the chances of real-time interaction. This fosters a sense of community and connection with your followers. 

Also, more engagement leads to more feedback, which can provide valuable insights. You can learn about the audience’s likes and dislikes to further boost your content quality. 

After building a massive and loyal community on Instagram, you can use it for a number of purposes. This includes brand sponsorships, selling products, or generating referral traffic. 

4 Best Practices When Learning When To Post on Instagram

Now, let’s explore the four best practices you must follow when evaluating the best day to spot on Instagram. This ensures you get the best results and potentially beat competitors with even more resources. 

1. Use Instagram Scheduling Tools

Once you identify the best day of the week to post on Instagram, you’ll need to use Instagram scheduling tools to automate the posting process. Here are some of the top reasons to use these tools to boost your posting efforts:

• Time management: Scheduling tools allow you to plan and batch-create content in advance, which saves time for other important tasks. Additionally, they promote consistency, which is crucial for maintaining engagement. 
• Optimal posting times: These tools enable you to post when your audience is most active, even if you’re not available to post manually. This is especially important if your audience spans multiple time zones. That’s because scheduling tools can help you post at the right times for different segments of your audience.
• Content planning and organization: Scheduling tools often include a visual calendar that helps plan and organize content over days, weeks, or months. The calendar also allows you to map out your content strategy, which ensures a balanced mix of content types and themes.
• Enhanced analytics and reporting: Many scheduling tools provide analytics that help track post performance to understand audience behavior and refine your strategy. You can then use these insights to make informed decisions about what content to post and when to post it.
• Content optimization: Tools often include features to save and organize hashtags, which makes it easy to use the most effective ones for each post. Additionally, you can save and reuse successful captions. This can save time and ensure consistency in messaging.

2. Use a Range of Content Types

You’ll need to figure out the best times to post different types of Instagram content. This includes Instagram Stories, Reels, regular posts, Instagram Live, IGTV and more. With more content types, you’ll serve a wider audience, which will increase your follower count. 

Some users may only visit social media platforms for specific content. Therefore, posting a wider variety of content means that you can capture the attention of more users. Also, you get to mix things up when avoiding repetitive content. 

3. Research Competitor Posing Strategies

Consider making an effort to research competitor posting strategies to get a sense of when you need to post. This is a noteworthy shortcut when learning what are the best days to post on Instagram. Here are the top tips to consider when researching competitors:

• Identify key competitors: Start by identifying key competitors who are creating social media posts. Ideally, you will research competitors at the top of your niche or industry. This means you’ll learn the sweet spot of posing for the best competitors. It’s also worth looking at a few indirect competitors since they may have a better posting strategy. 
• Analyze posting frequency: Make a note of the posting frequency to learn the peak time and worst time to post. This includes noting how many times per day or week they post. However, there’s no need to replace this posting frequency. For example, you can post less content but increase the quality. 
• Content types and themes: Pay attention to what content types competitors post at different times of the day. Also, identify recurring themes, campaigns, or series in their posts. Then, pay attention to any seasonal or event-based content.
• Engagement metrics: Make note of the engagement metrics, such as the average number of likes and comments per post. This allows you to determine if competitors are succeeding with their content calendars. 
• Tools and resources: Use social media management tools when monitoring competitors. Hence, you can organize the data in a way that makes it easy to inspect at a later date. This is especially true if you plan on researching many competitors in your niche. 

4. AI-Based Suggestions

You’ll save time and a lot of hassle by using software that offers suggestions on when you should post content. AI-based suggestions can offer the best posting times when you feed it enough data to make conclusions.

Additionally, the suggestions can differ depending on the type of content or category you post. The higher level of granularity ensures you further optimize the posting strategy. Therefore, you ensure that each piece of content has the biggest impact on your audience.

What Data To Monitor When Optimizing IG Posting Times

You’ll need to know what data is important to record and analyze when learning the best times to post. Here is a summary to point you in the right direction:

• Engagement metrics: Monitoring engagement metrics is vital so you know when the audience is most active and responsive. This includes monitoring likes, comments, and shares. 
• Follower activity: Monitor follower activity, such as when they are most active. This will help you determine the best time of day and week to post content. Also, follower growth should be monitored, as well as how it changes throughout the week. You may want to spot when follower growth is about to reach its peak. 
• Post reach: Monitor post reach metrics such as impressions and reach. These indicate the number of times people view a post and the number of unique viewers. You’ll want to post content to increase your post reach numbers. 

Best Days To Post on Instagram: Is It Important?

Yes, posting at the right time and day gives your Instagram posts more visibility and engagement. It’s vital to make the most of the resources you have available when growing your Instagram presence. Therefore, you can get more followers and increase the return on investment. 

Learning the best days to post on Instagram can take a while. However, once you have enough data, make sure you identify the optimal posting times to optimize your content strategy. Hence, you can beat competitors and get the biggest audience in your market. 

Are you having trouble figuring out the best content strategy to increase your Instagram followers? Then, use Plixi for all your Instagram growth needs. We are a proven service that can target audiences in any niche. 

So what are you waiting for? Visit Plixi to begin growing your Instagram account today!