Why Am I Losing Followers on Instagram After All This Work?

It’s hard when you don’t achieve the content impact you are looking for. You work hard on Instagram and overcome your social anxiety by posting. Somehow, you still manage to lose followers. Are you asking, “Why am I losing followers on Instagram?” 

Hopefully, we have the answers for you. We even have a game plan to combat this problem! Keep reading for information on everything you need to know!

4 Practical Reasons for Your IG Follower Drop

You woke up one day and realized you were hemorrhaging Instagram followers. These new followers were slowly trickling in but left in a huge flood. 

Understandably, this is very frustrating. We don’t know what your Instagram account is, so we won’t be able to give you a specialized diagnosis. However, we can give you four possible reasons for this IG follower drop.

Think about these scenarios as potential reasons for your sudden loss of followers.

1. You Aren’t Consistent

Do you ask, “Why do I keep losing followers on Instagram after I post?” Do you post whenever you feel like it? Are you waiting for a creative burst of inspiration to share something on Instagram? This activity could be why people no longer want to see your content. 

You post once in a blue moon. They wonder who you are when they see your content on their timelines. They think about why they followed you in the first place. Maybe they should follow you if they can go that long without seeing your content.

Who wants to invest their time in a content creator who disappears for months? It’s hard to care about a creator who does not care to update their followers. Being consistent on Instagram shows that you appreciate your followers. 

Some creators only show up to share sponsored posts. This makes followers feel like they are just opportunities to make money on Instagram. A creator had to build a sense of community with those followers to create that following. Doing this just reduces Instagram to another TV ad.

2. You Changed Your Content Style 

Your followers don’t even recognize you. They thought they followed a creator who shared a specific type of content. Instead, you completely rebranded. Now, you are unrecognizable to your day-one followers. Sometimes, the followers have no choice but to unfollow and find a new creator to take your spot. 

What if your followers fell in love with your relatable content? You posted about daily struggles like saving money and car troubles. Now, you are flourishing, and the designer labels are visible in every post. The average follower does not identify with how well you’re doing. 

This scenario is a tough spot for some Instagram creators. The platform is a great place to create a new stream of income. It’s difficult to cosplay as a regular person now that they have become internet celebrities. Prepare for your followers potentially leaving because they no longer identify with your life.

It’s not that they are jealous or hateful. They may be unfollowing you to protect their peace. It can be hard to watch people live enviable lives on the Internet. Wouldn’t you do the same thing? 

You can create content that stifles your creativity. You can also work hard to find followers who appreciate the new type of content.

Maybe those followers arrived after a viral video. That viral video may not represent your overall content. Upon realizing you generally post something different from that video, they leave. It can be tempting to hop on every trend. But you risk attracting people who only care about the trend.

3. They Deleted Their Accounts

Sometimes, you lose followers for reasons outside your control. Maybe they deleted their accounts. If they delete their account, they automatically no longer follow you. 

Some people may do this to guard their mental health. Excessive consumerism and materialism have made social media into a new beast. It’s driving a lot of people away from the platform.

4. Instagram Removed the Accounts

Sometimes, Instagram steps in to regulate its platform. It’s no secret that some users buy IG followers. They do it to appear to be more popular than they are. They may take it to the point of purchasing engagement as well. This goes against Instagram’s community guidelines. 

IG wants you to build your following organically from the ground up. Buying followers is like skipping ahead of the line. Instagram will step in and purge these fake accounts from the platform to rectify the situation. They have the power to remove fake accounts. 

If these accounts follow you, your follower count will drop. You may ask, “Why am I losing Instagram followers?” Maybe you didn’t even buy these followers. These bot accounts could be following you for other reasons. You may not check every follower you get if you have an open account. Looking closely, you may see that some of them are fake.

3 Things To Do When You See Instagram Followers Disappearing and Reappearing

Are you ready for a steady increase in followers? You‘ve heard of the possible reasons for losing followers on IG. Now it’s time for some solutions. Instagram followers disappearing and reappearing feels haunting at this point. Let’s get those numbers under control.

1. Don’t Panic

Experiencing follower loss is frustrating, but it’s not the end of the world. Remember that there are hundreds of millions of Instagram accounts out there. If you lose a follower, hundreds more can replace them. To begin your audience growth, get into this place of abundance.

Let’s put it this way: sometimes, it’s a good thing that people unfollow your page. Remember that the engagement rate is more important than the follower counts at the top of Instagram accounts. 

If followers never engaged in your content, they were dragging down your page anyway. If they left, you never really experienced a follower loss.

2. Pick Your Niche

It’s time to settle down on a content category for your Instagram. Let your followers know what to expect from you going forward. Dabbling in multiple styles of content is a risky content strategy. It doesn’t allow your followers to be comfortable with what you share.

Find out what type of content performs the best amongst your followers. Feel free to experiment a bit. Or, look at your Instagram Insights for a clearer picture. With this information, choose the type of content to focus on.

3. Create a Content Plan 

Your approach to content simply has to change. Let’s start creating consistent, high-quality content. What you’re doing now clearly isn’t working.

Set time aside to come up with your content buckets. Have a strong sense of your brand identity and begin to build your content calendar. A Calendar will help you stay consistent on Instagram. It will also help fill in gaps when you don’t feel creative. 

It’s the best way to ensure consistent content quality throughout Instagram. Cater these content formats to your ideal target audience. Not everyone will like what you post. Consider the losses as growing pains. 

You won’t ask, “Why am I losing so many followers on Instagram?” anymore. You’ll know that you are working towards gaining followers who truly like your content.

You Won’t Ask, “Why Am I Losing Followers on Instagram?” Anymore

You wanted to go into social media content creation. Now, you are experiencing how tricky it is to excel. Social media platforms are like the wild wild west of the Internet. The rules change constantly, and the supporters are very fickle. 

One day, you can wake up to 100 more followers. Then, you feel like walking on eggshells when it’s time to post. You don’t want them to leave after seeing what you have to share. The anxiety is too much sometimes. 

We hope that you aren’t going on this content creation journey alone. Having support makes all the difference. If you need some help, consider using a social media growth site. Plixi is a stalwart in the content creation field. 

We have AI targeting technology to pull in followers. We don’t just mean attracting a bunch of random Instagram accounts to your page. 

We get followers that would love to see what you post. We secure their supporters who engage in your content whenever you share. Ultimately, isn’t that what you want on Instagram? 

Are you tired of asking, ”Why am I losing followers on Instagram?” We think it’s time to grow even more. 
Join our in-house platform for Instagram influencers. Start growing your IG following today!