Social Media Follower Growth: How To Boost Your Following

You can take your success in social media follower growth to the next level by implementing the tactics in this article. We share some of the secrets that accounts with millions of followers use today. This means there’s no need to reinvent the wheel when you can leverage strategies that already work. 

Furthermore, when reading this article, look for the strategies that are a good match for your current skill set. This allows you to get going without a steep learning curve. There’s enough variety for everyone, and mastering them all is the end goal of the biggest follower boost.

3 Social Media Engagement Metrics To Monitor

There’s a range of social media engagement metrics that you must analyze and optimize for the best results. You can use Instagram Insights to monitor these metrics or take advantage of third-party apps. Continue reading for some of the top Insta metrics that will move the needle for your account growth. 

1. Followers

You can monitor your total follower count by checking your account page. However, you may also want to determine the number of new followers from each piece of content. This is great when you want to understand the social media strategy that leads to the most followers. 

Ideally, you will use software that tracks the number of new followers you receive from each action. It would also help if the software provided AI-based suggestions on where to get new followers. 

2. Reach

Instagram reach refers to the number of unique Instagram accounts your account reaches. Hence, a higher reach means you have a bigger share of your niche checking out the content. This is crucial for generating more sales and getting new followers. 

Furthermore, monitoring reach on Instagram is crucial for understanding the extent of your content’s visibility and audience engagement. It provides insights into how effectively you distribute posts and the exposure to your brand.

3. Engagement Metrics

There are several engagement metrics that signal to the Instagram algorithm if your audience is interacting with the content. You must monitor and improve these for the follower growth rate to increase. That’s because users who engage with your content may also want to leave a follow on the profile page. Here are a few of the top engagement metrics to monitor:

• Shares: When users share your posts, it amplifies your reach and indicates that your content is valuable enough for sharing with others. Shareable content also contributes to word-of-mouth marketing, which saves money. 
• Likes: The number of likes on your posts indicates how well they resonate with your audience. Think of it as a vote of confidence for your content, which you can use as a gauge for quality. 
• Story interactions: Monitor the number of taps forward and backward, replies, and swipe-ups on your Instagram Stories. You may need to improve the quality of your Stories if you notice low Instagram engagement metrics in this area. 
• Saves: Saving posts allows users to revisit them later, indicating that your content is informative, inspiring, or valuable in some way. Think about the type of spots that you save. It’s probably some of the better Instagram content you keep returning to for more. 
• Comments: Comments reflect direct interaction and engagement with your content. Therefore, encouraging comments can lead to meaningful conversations and higher levels of engagement. 

What Is Reach on Social Media?

Reach on social media refers to the number of unique viewers that see a piece of content. Therefore, you want to increase the reach per spot to ensure that as many people see your content as possible. 

You can measure your reach on Instagram with analytical tools like Instagram Insights. This dashboard is available with a professional Instagram account, which you can upgrade to at any time. 

You can improve your reach by adding unique hashtags, targeting new topics, and marketing your content. This ensures that this social media metric continues to improve and contribute to follower growth.

3 Factors Affecting the Average Social Media Follower Growth Rate

Now, we’ll discuss three factors affecting the average social media follower growth rate. Therefore, you’ll understand the limitations of your resources and what you can expect. Also, you can work out what factors you need to improve to raise the overall growth rate. 

1. Social Media Trends

Sometimes, the follower growth rate is outside of your control. You can experience periods of slow growth and then get a large boost in a short period, depending on the platform’s trends. 

Therefore, you can increase your odds of success by identifying trends and creating content around them. This strategy will also help you find topics to cover when you are creatively stuck. 

2. Frequency and Consistency of Posting

Consistent posting maintains visibility and keeps your audience engaged. Therefore, increasing the frequency and consistency of posting will raise your average social media growth. Are you having trouble with posting content regularly? Then, there are some of the top ideas to consider:

• Scheduling tools: Use scheduling tools like Buffer, Hootsuite, or Later to schedule your posts in advance. This allows you to maintain a consistent posting schedule even during busy periods or when you’re unable to be active on the platform. Instagram scheduling tools also come with added features, such as automatically posting a comment. 
• Set realistic posting goals: Determine how often you can post while maintaining quality content. Consistency is key, so choose a posting frequency you can commit to over the long term. Ideally, you will start with a smaller schedule so you can develop good habits. Then, increase the posting frequency to scale your growth. 
• Stay flexible: While consistency is important, staying flexible and adapting to changes in your schedule or content strategy as needed is essential. Life happens, and it’s okay to miss a posting day occasionally as long as you communicate with your audience. Then, you need to get back on track as soon as possible.
• Mix up your content: Keep your audience engaged by posting various content types, including photos, videos, Instagram Stories, and carousels. Experiment with different formats and styles to keep your feed fresh and interesting.
• Create a content calendar: Plan your posts by creating a content calendar. This allows you to organize your content, maintain consistency, and ensure that you cover various topics. 

3. Instagram Algorithm Changes

Social media platforms regularly update their algorithms, which impacts content visibility and engagement. Also, staying informed about algorithm changes and adapting your content strategy accordingly can help mitigate any negative effects on follower growth. 

Posting high-quality content is the best way to future-proof your content. That’s because high-quality content will never go out of fashion. 

In fact, social media websites like Instagram are looking for ways to adapt their algorithms to uncover this type of content. 

How Businesses Can Improve Instagram Growth

Businesses can start their journey to higher levels of Instagram growth by upgrading to a professional account. Instagram provides this option free of charge and unlocks several tools along the way. Note that you can have up to five Instagram accounts under a single username. 

For example, you can use Instagram Insights to analyze your content’s performance. Therefore, you can elevate your social growth by targeting content that needs improvement. This includes focusing on content that gets low levels of engagement. 

Do you have money to invest in your social media marketing? Then, you can use Instagram ads to get an avalanche of traffic. This includes promoting your posts to advertisements that get higher visibility in user feeds. 

Businesses can also create product pages on Instagram to sell products. Hence, there’s no need to divert traffic to an external website for generating sales. New brands without established credibility use Instagram to sell directly. That’s because users will have no trouble trusting Instagram web pages in terms of authenticity.

Social Media Follower Growth: Is It Hard To Achieve? 

Improving your growth on social media is a challenge, but the right strategies can make it easier. Consider using the tips in this article to increase your odds of success. 

For example, you can increase your posting frequency or collaborate with Instagram influencers. 

Now that you understand how to improve your social media follower growth, you can begin growing your account. Starting with strategies that overlap with your current skills and experience is a good idea. This will help you hit the ground running without a long learning curve. 

Are you having trouble taking your Instagram follower growth to the next level? Then, Plixi offers the expertise to provide account growth. Using our in-house algorithm and Instagram influencer network, we can target users in any niche. So what are you waiting for? Start growing and gaining Instagram followers today.