Worst Time To Post on Instagram: Avoiding the IG Dead Zone

You’ve heard the saying before. Timing is everything. On social media, it is no different. You need to find the best times to post on social media. Similarly, find the worst time to post on Instagram. Then, avoid it!

Not knowing the difference between these times could mean stagnating your entire page. Knowing the best time to post could mean you have a huge future on the platform. Having beautiful content is great. You should take pride in what you share on Instagram. But it is only part of what helps you succeed on this platform.

We can help you determine the best time to share your content online. Read on to find out how Instagram makes it fairly easy.

Best Times To Post for Your Niche

There is no one-size-fits-all time for posting on Instagram. All content creators are different. There are many sub-genres and niches when it comes to content creation. They operate by different clocks. We will explain what we mean by that.

1. Beauty and Fashion

Think about when people get ready for the day. Naturally, that typically happens in the morning. They pick out their outfits, and they do their morning routines. This could be a great time to watch a detailed Instagram Reel on beauty or fashion.

A beauty influencer could prioritize posting their content at this time. People might need inspiration in the morning.

2. Fitness and Wellness

It’s normal for people to go to the gym early in the morning. This is also the time they make their breakfast for the day. An Instagram carousel post with a gym routine and morning recipe would be helpful.

It could also be a good idea to upload this at night. Use a really good caption to encourage followers to save the post. Hopefully, they remember to look at the post in the morning for information.

3. Family 

Parents with children typically have their hands full the entire day. Their downtime might come at night after they put their children to bed. Your content could be there if they take a leisurely scroll on Instagram.

They may need your content for tips to attack the next day. Lifestyle influencers focusing on the family could capitalize on the evening time to post their content.

How To Discover the Best and Worst Times to Post on Instagram

You want as many people to see your post as possible. The first step is getting the attention of your loyal followers. 

An Instagram feed is full of content they haven’t even subscribed to. Sponsored posts run rampant and take up a lot of space. You have to be strategic to ensure you gain visibility on the platform. 

We’ve listed four ways to increase your chances of gaining visibility. With this information, you will know the best and worst times to post on Instagram.

1. Instagram Insights

There are countless benefits to having a professional account on Instagram. You won’t have to post in the dark and make good decisions for your brand. 

One such decision is knowing when most of your followers are online. Instagram has a specific tool that tells you this information. You simply have to use Instagram Insights.

Your Insights gives you information on your followers. You can know where they are mainly from. Find out their gender and age range. You will also know when they are typically online. Using a graph, Instagram tells you when your followers typically scroll on the app.

Now you know when people are most likely to see your content. It could be a wise choice to post during these times. 

Or you can post a little bit before this time. Your followers may see it when they open the app. Be careful with this tactic. It is easy for posts to drown in a sea of other posts. 

If your followers have a lot of content on their timelines, they may miss yours. Posting at the most optimal time is the safest bet to maximize engagement. Sharing the post on your Instagram Story could give it an extra touch.

2. Ask Them

Your followers know what they want. They also know when they want it. You can use the tools on Instagram to ask them when they check Instagram the most. Polls and Question Stickers are great methods to do this.

Be very straightforward with your following. Ask them when they use Instagram the most. They may say that they check it on their way to work. Or, they fall asleep, scrolling mindlessly in the night. This is important information that you can use. 

You should post when your followers are available. Ultimately, you will need their support when you post.

3. Check the Time Zones

Remember that Instagram can bring many people to your fingertips. Your neighbor might not follow you, but a random person worldwide might. Don’t just post with your time zone in mind. Consider the time zone of your average follower. When you travel, remember to adjust your posting times.

Most of your followers could be on a different daily schedule than you. You have to remember this before you upload your content. Of course, you can’t please everyone if you have a diverse following. In those cases, consider posting multiple times a day. Multiple posts could be the best way to cover all your bases.

4. Use Third-Party Websites

You can schedule posts on Instagram. You can use tools like Sprout Social. It helps content creators manage their social strategy on social media platforms like Instagram. Sprout Social’s idea of the optimal time to post might differ from yours.

How Timing Helps Your IG Account

As you can see, deciding on posting times is not easy. You might think that posting mid-mornings is a good idea. Then, your post drowns in the lunchtime content from other users. The extra competition could cause you to waste an excellent social media post. We can’t have that. 

Let’s talk about the importance of initial engagement.

Initial Engagement

Instagram shares content that it thinks many people would like. How will they know how many people would like your photo or video? The algorithm pays attention to how much attention the post immediately gets after you post it. 

It considers how much your followers engage in your content. Then, it decides if new people would like the content as well. Because if your core people don’t like it, why would anyone else?

For this reason, the initial moments are very important. You need your loyal followers to come out of the woodwork to interact with your post. It’s hard when you post at the worst time of the day. You can’t ensure maximum engagement when you need it the most.

You can also consider the type of content that you post. Maybe people are more likely to pay attention to a photo, not Instagram Reels. Something important could have their attention at the moment.

Frequently Asked Questions About Posting Times on Instagram

There are many content creators who, like you, want to get the timing right on Instagram. They have many questions concerning how to make the most of their content. 

Hopefully, these answers will help you decide the best time to post on Instagram.

FAQ: When is the worst time to post on Instagram?

The worst time to post on Instagram is when you know your followers are inactive. This time varies between creators. Use your Instagram Insights to determine when followers’ social media usage is the highest. 

This way, you avoid the worst times to post on Instagram.

FAQ: What is the least popular day to post on Instagram?

The least popular days to post on Instagram are Saturday or Sunday. Perhaps people no longer dream about what they want to do on the weekend. Instead, they are out experiencing those plans. 

With this knowledge in mind, save your best content for the week. If you want to post, consider repurposing or reposting old content.

Is it bad to post multiple times a day on Instagram?

Posting multiple times daily is a great way to increase your chances of engagement. More posts equal more opportunities for people to like, comment, or share it with other people. If they missed a previous post, followers could catch the next one.

FAQ: Does posting time matter on Instagram?

Yes, posting time matters on Instagram. Posting when your followers are more likely to be online is important. It increases the chances of you getting engagement on the post. Increased engagement boosts the likelihood of promoting your content.

The Worst Time To Post on Instagram Won’t Stop the Growth We Can Get You

You can experiment with different content formats. You can schedule your posts to go live well in advance. You will need more than just timing to increase your following. 

It helps to know when you will likely get the most engagement possible. However, there is more you can do to secure your standing. For one, you can engage a social media growth professional. 

Plixi is here to help you reach these growth goals. We have amazing advanced technology to help you do it, too. Our online platform for Instagram influencers is the best out there.

Avoiding the worst time to post on Instagram is only the beginning. You are capable of doing so much more with your platform. 

Let’s start now. Start growing your page with Plixi!