Social Media Engagement Tips for Better Performance Online

To master these social media platforms, you are going to have to be proactive. Your social media engagement doesn’t increase by chance. In a way, you become a scientist. You try different things to find out what is the most effective. You constantly have to measure your social media efforts to see if they are worth it. 

There are some tactics that are obviously not a good idea. There are other tactics that creators can vouch for before you. You may already know about user-generated content and incorporating more Instagram Reels. This article will help you with even more great tips for your page. 

It will expose you to a range of metrics that you may not have considered before. There could be types of engagement out there that you were ignoring this whole time. 

After you read this article, you will know more. Your page will reflect that you are being intentional, too. 

Keep reading for all the details!

What Is Social Media Engagement?

Social media engagement encompasses all activity on social media content. It includes likes, comments, shares, and follows on a page. One way to calculate the engagement rate is to use the number of followers a page has. 

It is ideal to have followers interact with the posts on the page, which ensures a high level of engagement.

Surviving on social media is about more than posting beautiful photos. It’s about connecting with followers in a meaningful way. It’s important to inspire your followers to engage with your posts.

How To Increase Social Media Engagement by Adjusting Your Content

Now you understand that social media and engagement go hand-in-hand. Naturally, you want to know how to increase social media engagement. You are excited to revamp your social media strategy. 

Add the following practices to your social media campaign.

Engage With Your Followers First

Sometimes, you must make the first move. You can’t wait around for your followers to leave a comment. Maybe you didn’t inspire them enough to say something. Get the conversation going in your comment section.

If you get very few comments, treat them well. Respond to the people who take the time to comment. Your response contributes to the health of your engagement. 

It’s also a good look when people see that you comment on your posts. It also makes them want to comment for a chance to have a conversation. You can even double-tap these comments to acknowledge the comment. This way, your followers won’t think that you are ignoring them.

Ask Them What They Want To See

Put your Instagram Stories to good use. You can include an Instagram Sticker. There is one that lets you ask your followers a question. Ask them deliberately what they want to see. Make a note of the suggestions that come in often. 

Also, note the type of people who make these suggestions. Are they part of your Instagram target audience? If so, seriously consider following up. You could also use the sticker that is a poll. 

Give your followers a list of predetermined answers. Ask them what they want to see. This tactic narrows down the options available to them. They can’t blindside you with a suggestion that you cannot fulfill. You should only suggest potential options within your skill set.

If you incorporate these tips, they will soon become second nature to you. Watch your social media presence increase.

How To Measure Social Media Engagement With a Simple Equation

Knowing how to measure social media engagement is important. We must admit, however, that there are engagement rate calculator tools that you can use. You can find out the engagement rates for your account and others online.

If you want to know how to do it yourself, learn all the metrics involved. Are you ready to do a little math? Here are five tips you need to follow!

1. Likes

This is when someone indicates that they like a post. They can do this by tapping on the heart in the bottom left corner of the post or double-tapping the post. The heart should turn red to signify that they like the post. Typically, the total number of likes on the post is below it.

2. Comments

Instagram comments are text responses to social media posts. They can include actual words or emojis. Of course, replies to other comments are also comments.

3. Shares

Do you know when someone shared your post by looking at the little paper airplane? The number underneath this icon shows when someone shared your post to their Instagram Story. It also counts shares to Instagram DM chats. However, it won’t show who shared it in the DMs.

4. Saves

The little bookmark icon represents how many times someone saved your post. I saved indicates that they want to return to it later. It could mean that it inspired someone in a particular way.

5. Followers

Your followers are the people who subscribe to your content. They want your posts to be part of the visuals they see on their Instagram feed. 

Your follower count is different from the other social media metrics above. You must add all of the metrics above together. Then, you should divide this total by your total number of followers. This figure is your engagement rate.

3 Social Media Engagement Strategies From Tools in the App

You could spend a pretty penny on social media engagement strategies. What if we told you that you don’t need to leave the app to increase your page engagement? There are some great tools on the Instagram app that you can use right now. Let’s talk about three of them!

1. Upload at the Best Times

Don’t waste that amazing social media post because you don’t know when to share it. Maybe you completed editing your Instagram Reel. You don’t have to post it right now. You can wait until your followers are most likely using the app. 

Knowing when your followers are online doesn’t have to be a guessing game. The Instagram app makes it easy for you. You just have to go into your Instagram Insights. 

There, you can find out the information you need on your followers. You can know where most of them live. Find out their age ranges and genders. Most importantly, you can find out when most of them are online. 

With this information, you can upload when your post has the greatest visibility. It is advantageous to secure a lot of engagement early on. Instagram will see all of this attention and potentially share your post with others. 

Use your existing followers to earn future followers. This sweet spot changes every day. Sometimes, people are more active at a particular time on Wednesdays. Their social media use may change on the weekend. You can’t just choose one time and stick to it. You have to check up on these actionable insights regularly.

2. Schedule Posts in Advance

Now you know when your followers will be on their cell phones. There is just one problem. You won’t be near your phone during that time. You might be asleep during these hours. 

Or, you may be working a 9-to-5 job. Does that mean you just miss out on the possible engagement? No, Instagram has another tool that can help you with this. 

You can schedule your Instagram posts well in advance of the day you want them to go live. You can choose both the date and the time. Simply go through the entire editing process for your post. 

Stop right before you get the opportunity to share the post on Instagram. This stage is where you delay the post and choose your ideal time. Having a content calendar makes choosing times a lot easier.

3. Include Polls

A great call to action will stir up a response in your comment section. It may even guarantee more likes than normal. But do you know what the best way to get some interaction is? Include an Instagram Poll. 

Ask your followers a question and give them a few potential responses. The answers that they give count as engagement. They don’t even have to type something if they are not in a position to do that. They simply have to tap the screen to select an option.

This is a great way to bring some activity to your page without asking too much of your followers.

Social Media Engagement Posts Aren’t Enough

If you don’t like math, you may not want to calculate all this on your own. It’s hard enough already, being an amazing content creator. You focus a lot on your social media marketing efforts. You try to keep up with trends and respond to all your comments. It’s hard work already. 

The responsibility of gradually growing your page makes everything even harder. Maybe it’s time to get help from a professional growth service. Use our website to increase your page to new heights. 

Tap into the target audience that you want for your brand. Find the users that will want to engage in your social media.

Your social media engagement posts are great! You just need to find an audience that will appreciate it. Our advanced AI targeting algorithm can help you find them. You can also benefit from our in-house platform for Instagram Influencers. 

Growth is just around the corner. You just have to sign up with Plixi. We use advanced tools, and we get results. 

Start growing your social media following with us today!