Instagram Celebrities Just Got One New Member!

IG used to be a fun place for you to connect with friends. You would like pixelated photos of the people you love. Occasionally, you would follow someone you randomly met in the line at Starbucks. Mostly, it was to keep up with people you know. So, where did all these Instagram celebrities come from? Nobody knows thousands and millions of people.

These people are here to stay. Instagram has become a meeting place for consumers and sellers. Investors can earn a great deal on the platform, and you should earn as well. 

We can help make Instagram more than just a pastime for you. Read this article on Instagram to learn the best tips for becoming a celebrity.

The Rise of Celebrities on Instagram

Back in the day, we had posters of boy bands on our walls. We would turn on our TVs to watch our favorite actors. The Internet wasn’t that popular or accessible yet. 

Celebrities seemed like people who we could never reach. Perhaps they were even hand-selected to be in the position they were in. That meant we could never be like them, you thought. You thought that upon being a teenager, it was too late for you to be famous.

But now, there is the advent of the Instagram influencer. People from obscure towns and no connections to the industry are making it big. They are now the celebrities that people look up to. They are now the influential beings that we aspire to be. Thanks to social media, the next big celebrity could be the neighbor who asked you for some salt.

Celebrities who have Instagram followings won the jackpot. Social media provides an equal playing field for everyone. Everyone has a chance to make it big. They just need to capitalize on what they have and stumble on a little luck. 

It’s a strange time we’re living in. Being an influencer is overriding being a traditional celebrity. Now we see celebrities who should have a lot of money earning in the same way influencers do. But how do these celebrities make money on the Internet? We don’t gatekeep here. We will tell you all the tricks.

Who Is the Most Followed Person on Instagram?

The king of Instagram is still Cristiano Ronaldo (@cristiano). He is the most followed person on Instagram. Of course, he gained his following from his very impressive soccer career. He is not the typical Instagram creator who built their following organically. 

His followers likely comprised diehard football fans. Of course, there is the sector of his following that keeps up with him because of his looks. This has been his position for some time. In total, they amount to about 630 million followers. We wonder if someone will come along and overthrow him.

Who Is the Next Celebrity With Most Followers on Instagram?

Soccer sensation Lionel Messi (@leomessi) has just over 500 million followers. After Ronaldo, he’s a celebrity with the most followers on Instagram. What is a post to all his followers? Well, he shares his love for his country and his family. After winning the World Cup in 2022, his post got significant traction.

In fact, it is the most-liked post on the entire Instagram platform. He may not be the most-followed person on Instagram, but this is something to brag about for years to come.

4 Ways Top Instagram Accounts Earn from the Platform

Instagram is a workplace, just like anywhere else. It’s where the business people go to meet their consumer base. If you use Instagram, you are likely a consumer. You say you don’t spend money yet. But you do consume content that creators put out. 

Yes, we are talking about those creators who seem to be living a great life doing nothing. 

But how do these top Instagram accounts earn an income? What makes having an online presence worthwhile? We will tell you how they are working in the big box.

1. Sponsored Content

Many influencers create Instagram branded content listing positive reviews about products. They are not just sharing with you because they want you to know about something great. Behind them is a huge corporation paying them money to influence their followers. 

Why do these corporations do this? They are somewhat inhumane. Big concrete buildings exist to make money, and not everyone likes the aesthetics of that. Additionally, people are very wary about how they spend money. They want to know that a product works before they use it. 

These businesses caught on to this and roped in people with huge Instagram followings. Ideally, these Instagram followers are full of the business’s target audience. Since the industry can’t reach the target audience independently, they use the influencer. They hope that followers already trust the influencer implicitly. 

Companies hope the influencer can inspire sales because their followers want to be like them. An influencer’s job is to make it look like they didn’t get money to promote. It used to be easier to fix this. But now Instagram requires it to be abundantly clear that the creator receives the money to promote a product.

2. Brand Partnerships

Creators know how to get brand deals. Sometimes, companies need a celebrity to be the face of a brand. The celebrities may or may not have stakes in the company themselves. What they do is speak positively about the brand whenever they can. They create content surrounding the brand to encourage followers to buy products. 

Some of these creators may have to post on their Instagram Stories and their feeds. Some brands require it, and some may even have to use other platforms to get a greater following involved. Brands like to choose celebrities that fit with their product organically. This is why it’s so important to have a strong brand identity.

It’s a partnership because both parties gain something from it. The brand gets a shortcut to its ideal target audience, and the influencer receives compensation for the content they produce.

3. Affiliate Marketing

Affiliate marketing also involves working with large brands. The influencer doesn’t get a chunk of money to promote a product. Instead, they receive a percentage from the sales they secure for the brand. 

You may see a discount code in the Instagram captions of some of these posts. This discount code isn’t just for you to save money. It’s a way for brands to track how many sales creators have secured for them. Influencers only secure money when their followers use this code.

4. Product Sales

For some creators, Instagram is simply a platform to advertise products. Huge celebrities on Instagram may not need a sponsorship or a discount code to earn money. They have their brand, in which they invest a lot of capital. They just know that Instagram is a great way to reach their fans and loyal followers.

For example, Ariana Grande (@arianagrande) uses Instagram to promote her beauty line and latest movies. She likely doesn’t receive a check for her work. She does it because she wants her business pursuits to do well. 

Similarly, Nicki Minaj (@nickiminaj) and Taylor Swift (@taylorswift) use Instagram to promote their music. This is how fans know tour dates and new music to stream.

Most Celebrity Followers on Instagram Follow Because They Are Fans

As you see, most celebrity Instagram followers follow because the person is famous. Lionel Messi and Cristiano Ronaldo don’t have to create content calendars and schedule Instagram posts. They may not run their own Instagram accounts. They likely have this strong following because of what they do outside of social media.

Think of the reality TV star with a huge following. The Kardashian family didn’t just appear on Instagram and build from the ground up. They have a huge following that predates Instagram. People just needed to follow them when Instagram became popular.

You could take two possible roads. You could become famous traditionally and then create an Instagram following. You can dabble in wrestling and acting like Dwayne Johnson (@therock). Or, you can do a bit of everything like some celebrities do. 

We also have to discuss the reality TV star-to-IG influencer pipeline. People don’t always go on Love Island, or Love is Blind, thinking that they can really find love. They know that millions of people are watching, and they know people will go to their Instagram profiles to learn about them. 

There will be an increase in their following after going on TV. It’s an effective method for a lot of stars. Reality TV could be the catapult for a lucrative influencer career.

Of course, this is the long way to amass a huge following. Most Instagram creators create their following on social media platforms. This could be the route you take as well. 

Be One of Those Instagram Celebrities You Look Up To 

Do you want to be one of those celebrities on Instagram? There is no shame if it is something you aspire to be. The first step is admitting it to yourself. If this is your goal, you are already in the right place to achieve it. We have helped many aspiring creators like yourself. We helped them gain a following full of people who like the content they create. 

We don’t just supply fluff. We bring substance. That’s the only way this career will be lucrative in the long run. Plixi has an amazing platform for Instagram influencers. Our AI targeting algorithm gives them the support they need, resulting in impressive growth. 

Are you ready to become one of those Instagram celebrities you look up to? You’re going to need some professional help. Plixi so you can offer that to you. Sign up with us today. Start growing your Instagram following.