Instagram Growth Tips To Boost Your Account

Are you finding it hard to make a name for yourself on Instagram? Then, you can take advantage of the Instagram growth tips we share in this article. We’ll cover vital topics such as collaborating with influencers and adding hashtags. 

Furthermore, we’ll provide some insight into why you may want to pursue growth on Instagram. You’ll see a plethora of advantages, including increasing authority, generating sales, and growing an audience.

The Rewards of Instagram Growth Strategies

Implement the right Instagram growth strategies, and you’ll have a number of advantages that will make the hard work worthwhile. In this section, we’ll reveal the different reasons why making an effort to follow the tips for Instagram growth is an excellent idea:

• Large and active user base: With over a billion monthly active users, Instagram offers a vast audience for individuals and businesses to connect with. This large user base presents opportunities for reaching new customers, building brand awareness, and driving engagement. Also, you’ll create a loyalty community that can share your products with potential customers elsewhere. 
• Visual appeal: Instagram is a visually-driven platform, which makes it ideal for showcasing products, services, and lifestyles. Businesses can leverage this visual appeal to capture the attention of their target audience.
• Influence and authority: Instagram influencers and brands have the potential to build authority and influence within their niche or industry. Do this by consistently sharing valuable content and engaging with the audience. Furthermore, individuals and businesses can establish themselves as experts and thought leaders in their field.
• Sell products: Instagram’s shopping features enable businesses to sell products directly through the platform. This makes it easier for users to discover, browse, and purchase items they see on Instagram. 
• Cross-platform integration: Instagram integrates seamlessly with other social media platforms and marketing channels. Hence, businesses can leverage their Instagram content across multiple channels to amplify their reach and impact.

Continue reading for some of the top content strategy ideas to boost your business profile on Instagram. You can raise engagement rates to meet your objectives with the right approach. 

Instagram Hashtags and Captions

Any successful Instagram strategy needs to consider the quality of its hashtags and captions. Optimizing these to meet your objectives can drive a lot more traffic and conversion. In this section, we’ll reveal how you can beat competitors with the best Instagram hashtags and captions.

Tips To Improve Instagram Hashtags

When learning how to use hashtags on Instagram, you’ll need to upgrade to a professional account. That’s because you’ll have access to Instagram Insights, which provides useful analytics data for the best-performing hashtags. Here are some of the top hashtag strategies you can follow to grow on Instagram: 

• Create your hashtags: Be the trendsetter, not just a trend follower. Come up with unique hashtags that reflect your brand’s personality and encourage your audience to join in the fun. However, you’ll need to make sure that the hashtags are relevant and make sense to your target audience. 
• Conduct hashtag research: Think of it as conducting market research for your content. Dive into Instagram’s search bar or utilize hashtag generator tools to identify relevant and engaging hashtags. 
• Blend popular with niche tags: It’s all about finding the right harmony between mainstream appeal and niche relevance. Therefore, incorporate popular hashtags to expand your reach. Meanwhile, weave in niche tags to engage with your target audience on a deeper level.
• Optimize based on analytics: Treat your hashtag strategy like a science experiment by gathering data and analyzing results. Also, use Instagram analytics tools to track the performance of your hashtags and adjust your strategy to optimize engagement. This is one of the most important aspects of starting since you learn a lot in the process. 
• Rotate your hashtags: It’s important to keep on rotating your hashtags to increase reach. This allows you to have a more complete hashtag strategy and increase overall traffic. Also, you can potentially uncover hashtags with low competition yet a lot of search volume. 

How To Improve Instagram Captions

Now, let’s turn our attention to the process of improving captions on Instagram. This is a text that you place alongside a video or photo in your Instagram posts. You’ll need to craft them carefully to increase engagement and get the right result. Here are the top tips you can start with:

• Include a call to action (CTA): Encourage your audience to take action by including a clear call to action in your captions. This might be to like, comment, share, visit your website, and buy products. You may need to hire a copywriter to craft compelling CTAs.
• Keep it concise: While storytelling is important, keep your captions concise and to the point. That’s because Instagram is a visually-driven platform, so avoid lengthy paragraphs that may overwhelm your audience. Make sure to aim for clarity and brevity in your captions.
• Use emojis: Emojis can add personality and visual appeal to your captions. Use them strategically to convey emotions, emphasize key points, or break up text. However, don’t add too many emojis since that detracts from the overall quality of the content. 
• Ask questions: Spark conversation and encourage engagement by asking questions in your captions. Also, invite your audience to share their thoughts, opinions, or experiences related to the content. Then, take the time to respond to any answers to increase engagement with the audience. 
• Edit and proofread: Ideally, you will edit and proofread your captions before posting to ensure they are error-free and convey your intended message clearly. Also, use proper grammar, punctuation, and spelling to maintain professionalism and credibility.

What Is Instagram Insights?

Instagram Insights is a tool for professional accounts that give you access to in-depth analytical tools. This ensures that you have the data to understand how Instagram’s growth strategies are working.

Also, you can harvest more information about your followers and use that to craft targeted marketing campaigns. For example, you can uncover the location of your followers and use that for geo-targeted marketing. 

Note that Instagram Insights is a free feature once you upgrade to a business account. Therefore, you can try it to see if you like the amount of data the platform offers. You may find that the data will help you uncover new strategies to deploy in the future.

Top Tips for Collaborations and Partnerships

Instagram collaborations and partnerships are some of the best ways to grow an Instagram audience. That’s because you can leverage the hard work of other influencers. However, you’ll need to understand the best practices for collaborating with influencers, which are as follows:

• Offer value: Provide value to your potential partner by proposing collaboration ideas that benefit both parties. This can include co-creating content, hosting giveaways, or cross-promoting each other’s accounts. Furthermore, it ensures that the collaboration offers something of value to both audiences.
• Define clear objectives: Clearly define your goals and objectives for the collaboration. For example, this can include increasing brand awareness, driving engagement, or reaching a new audience. Make sure to communicate these objectives to your partner to ensure alignment and mutual understanding.
• Build genuine relationships: Approach potential partners with authenticity and sincerity. Also, engage with their content, leave meaningful comments, and build a relationship before pitching a collaboration. This builds trust and rapport, which goes a long way to creating long-lasting partnerships. 
• Communicate effectively: Maintain open and transparent communication throughout the collaboration process. Furthermore, keep your partner informed of any changes or updates and address any concerns. Overall, aim for professionalism since that’s what you want to receive back from any potential partners. 
• Measure and evaluate: Track the collaboration’s performance using Instagram Insights and other analytics tools. Measure key metrics such as reach, engagement, follower growth, and conversions to evaluate the partnership’s success and identify areas for improvement.
• Be flexible and open-minded: Consider brainstorming and exploring different collaboration ideas with your partner. Also, be flexible and willing to compromise to find mutually beneficial solutions to strengthen the quality of the collaboration.

Promotions and Giveaways

Instagram promotions and giveaways are an excellent strategy for increasing your online growth. In fact, you can skyrocket your follower count with just a handful of successful giveaways. However, you must pick the right products to draw in the crowds. 

You’ll need to define the entry requirements and decide how users can enter the promotion or giveaway. This could include liking the post, following your account, tagging friends, sharing the post to Instagram Stories, or commenting with a specific hashtag. Make sure to keep entry requirements simple and clear.

Furthermore, select a prize relevant to your target audience and aligned with your brand. It could be a product or service from your own business, a collaboration with another brand, or a gift card to a popular retailer. Make sure the prize is attractive enough to motivate participation, and you can look at analytics for each promotion. 

Also, promoting your promotion or giveaway across all your marketing channels is a good idea. This includes Instagram, other social media platforms, email newsletters, and your website. You can create anticipation and excitement by teasing the giveaway before it goes live.

Don’t forget to familiarize yourself with the Instagram guidelines for promotions and giveaways to ensure compliance. This includes disclosing any partnerships or sponsorships, providing official rules, and adhering to community guidelines.

Finally, after the promotion or giveaway, follow up with participants to thank them for participating. Consider offering a special discount or incentive to participants as a token of appreciation. 

Community Building on Instagram

Think of your Instagram followers as a community you serve, and you’ll have a loyal following. Community building on Instagram involves the following attributes to ensure you make the best effort:

• Be authentic and genuine: Build trust and rapport with your audience by being authentic, transparent, and genuine. Also, you can share behind-the-scenes insights, personal stories, and authentic experiences to connect on a deeper level. 
• Encourage interaction and engagement: Foster two-way communication with your audience. For example, you can ask them to leave likes, comments, shares, and tags. Also, respond promptly to comments, messages, and mentions to show that you value and appreciate their engagement. As more users engage with your content, others will notice and may do the same. 
• Collaborate with influencers: Partner with influencers, brand ambassadors, and other businesses in your niche to reach new audiences. This allows you to tap into existing communities organically. 
• Showcase user-generated content: Share user-generated content (UGC) created by your followers to showcase their creativity and loyalty. Also, reposting UGC recognizes and rewards your community and encourages others. This can snowball into your account going viral as more users promote you with UGC. 
• Host live events and virtual gatherings: To bring your community together in real time, host live events, webinars, workshops, or virtual meetups. These interactive experiences foster connections, facilitate networking, and deepen engagement.

Instagram Growth Tips: Start Implementing Them Today

You can reach a wider audience with so many different growth tips in this article. This allows you to enjoy benefits like selling more products and elevating your brand. Also, the tips are easy to follow, and other brands have proven that they work. 

Now that you know the best Instagram growth tips, use them on your account to reap the rewards. Ideally, you will start with tips that require little resources and a learning curve. Once you’ve mastered more strategies, you can add ones to expand the scope of your ambition on Instagram. 

After reading through the tips, are you overwhelmed by the amount of work required? Then, you can shortcut your route to Instagram growth with the help of Plixi. 

We use our in-house algorithm and IG influencer network to skyrocket success. So what are you waiting for? Start growing and gaining Instagram followers today.