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Instagram Character Limit: Learn To Improve Your Content


Plixi Team

Oct 24, 2023 10 min read

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It’s important to understand the Instagram character limits for each content type on the platform. This ensures that you can adapt your writing style ahead of time. Overall, the character limits are easy to understand and the same for all account types. 

In this article, we’ll also help you understand the best practices for dealing with character limits. This includes using AI text generation and IG post-scheduling software. Once you get the hang of the character limits, it will become second nature not to go over.

Finally, read the article to the end for more insight into how you can grow your Instagram account. Here at Plixi, we help Instagram accounts find the right users to meet their marketing needs.

Instagram Character Limit: Learn To Improve Your Content

What Are Instagram Character Limits?

As the name suggests, the character limits on Instagram state how many characters you can enter. Note that the Insta character limit varies based on the type of content that you’re writing. For example, posts can have one character limit, while the DMs have a different one. 

We’ll discuss the different types of character limits for various content. This will help you understand the content writing limitations. Instagram has these limits in place to ensure the user experience is not compromised. For example, Insta doesn’t want you turning posts into blogs. This is primarily a social media website for sharing pictures, not large text blocks. 

Overall, the text limits on Instagram are fair, and you can write a decent amount of content. Make sure that you keep the limits in mind when writing to ensure you complete your text.

Insta Character Limit for Different Content Types

Now, let’s turn our attention to the Insta character limits of the different types of content. This gives you an overview of the limits and the best practices for making the most of them. By the end of this section, you’ll learn how to reduce the chances of going over the limit.

Instagram Name Character Limit

The Instagram name character limit is 30 characters. Therefore, you cannot choose a very long name on Instagram and get away with it. However, you can express long names in the bio since the character limit is longer.

It’s a good idea to choose an Instagram name that is memorable and that your audience can connect with. This can increase Instagram followers and lead to higher engagement rates. Also, consider using your company name if you use Instagram for marketing. This ensures customers can quickly identify what account they have come across.

Overall, the username character limit is long enough for most users, so it’s unlikely to be an issue.

Instagram Bio Character Limit

The Instagram bio character limit is 150 characters, so you have to make it count. The bio is the first thing customers may look at to learn more about your account. Therefore, you need to provide the right first impression to your Instagram target audience.

Here are some of the top tips for making the most of your bio limit:

  • Emojis: Using emojis within your bio is a great strategy for saying more with fewer words. That’s because emojis can express ideas and feelings. Check the library of emojis on Instagram to see what you’re working with. 
  • Keywords: It’s important to use the right keywords in your Instagram bio to increase searchability. Also, to give users a better understanding of what your account is about. Use keyword research tools to find out the highly searched terms in your niche. However, don’t stuff too many keywords in the bio since that detracts from the readability. 
  • Instagram Reels: Did you know that you can pin an Instagram Reel to your profile? This allows you to express anything that you couldn’t within the bio character limit. Reels are 15-second videos, and you can include captions. 
  • Set the tone: it’s a good idea to create a bio that showcases the tone of your Instagram account. This might be playful, educational, serious, or whatever else. Therefore, you can immediately speak to a target audience and stand out from the competition.

Instagram Post Character Limit

The Instagram post character limit is 2,200, which is a fair amount of the nature of the platform. You can add a lot of information in this number of characters and express the ideas of the post. This includes anything from marketing material to sharing a thought alongside a post. 

To ensure that you don’t go over the character limit, it’s a good idea to type the post in a Word document. This allows you to see the character limit as you type. However, you’ll naturally get the hang of staying within the post-character limit.

If you have more ideas to express in a social media post, you can create more. There’s no need to struggle with the post character limits when adding more posts is always an option.

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Instagram Comment Character Limit

The Instagram comment character limit is 2,200, which is the same as the posted limit. Therefore, users will have the same amount of space to share their thoughts in the comments section. Content creators should also have an ideal character limit for each comment. Therefore, you can leave responses to other commenters.

Overall, responding to viewer comments is a great idea to increase the Instagram engagement rate. If the account holder responds in the comments section, then it increases the chances of user comments. This is a positive metric for increasing the searchability of your posts.

Also, it’s a good idea to monitor your Instagram comments section to ensure users are not being abusive. This ensures that your audience can feel good about being part of your Instagram community.

Instagram DM Character Limit

The Instagram DM character limit is 1,000, which should be more than enough. This includes when writing marketing messages or answering questions as part of customer support. Also, you can write more than one message, so the limit isn’t a big deal.

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Meeting Character Limits on Instagram Best Practices

Now, let’s take a look at some of the top best practices for making the most of character limits. This will help you get your message across without getting frustrated with the limitations. With the right approach, you’ll see that character limits are not a big problem. Also, you can use the platform effectively.

Use AI Text Generators

You can write your content using AI text generation methods like ChatGPT-4. This is a valid way of quickly implementing post ideas. It’s especially great for content creators where English is not their first language.

Also, you can set the character limit of the content when using AI text generation. This will help you overcome the limitations of Instagram character limits. In fact, you can instruct the AI to meet your ideal character limit. This means that you’ll always share your desired message without having to cut out words.

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Instagram Scheduling Software

Choose Instagram scheduling software that will not exceed the character limits. You’ll need to check if this is the case manually. Otherwise, there might be problems posting the content. However, good quality IG scheduling software will have the right implementation to ensure limits are met.

Instagram scheduling software can be an excellent strategy for meeting character limitations. Here are some of the top tips for choosing the right one for your account:

  • Support various content: Ideally, the scheduling software you choose supports different types of IG content. This can include Instagram Highlights, stories, reels, regular posts, and more. 
  • Extra features: You’ll get more value for money with software solutions offering extra features. For instance, a built-in AI text generator would be handy. Therefore, compare the feature list of different providers to find the right choice for your needs. 
  • Price: There’s a lot of choice when it comes to Insta scheduling software. This means you can find one offering good value for money. Hence, take some time to compare the options on the market. 
  • Post limit: Some scheduling software has a limit on the number of posts you can line up in advance. Ideally, there will be no limitations, which is especially handy when you post several times per day. 
  • Other platforms: Do you use multiple social media platforms to grow your brand? Then it’s a good idea to find scheduling software supporting them all. This ensures you don’t need multiple services to schedule your content.

Practice Saying More With Less

You might be struggling to adhere to character limitations because you believe that more is always better. However, adding too many words to an idea can dilute the message or make it harder to understand. Therefore, it’s a good idea to practice saying the same thing but with fewer words.

Therefore, after finishing your text, look for ways to remove words while keeping the message the same. You’ll be pleasantly surprised by the number of words you can remove. This will help you stay within character limits and improve the quality of your writing.

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Instagram Caption Character Limit Ideas

Now, let’s look at a few ideas you can implement to overcome the Instagram caption character limit. This text is assigned to your posts. With the right approach, you can deliver high-quality content without constantly hitting the limit.

With that thought in mind, here are a few ideas to get started:

  • Links: You can add links to Instagram posts that take users to more content. Therefore, you can provide a teaser for a blog or video. This means you won’t be forced to squash your ideas within Intagram’s character limit. 
  • Picture captions: You can use captions within the image to get more text in the post. This is a good strategy if you want to get a few more words in but don’t have the space. However, don’t add too many words to a picture since that will detract from the quality. 
  • Research competitors: Take a look at competitor content strategies to figure out how you can meet character limits. Content creators can come up with some sneaky ways to make the most of the IG limitations. 
  • Emojis: Using emojis can help you get more ideas alongside a post picture than you could with just words. Therefore, get into the habit of using emojis if you like to add a lot of content to posts. Also, Instagram audiences typically like to see emojis since they add a different type of flavor to content.
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Should You Worry About Character Limits on Instagram?

Overall, there’s no reason to be concerned about Instagram character limitations. It doesn’t matter if you are writing an Instagram DM or a post, there’s enough space for most users. Also, you can use the clever ways discussed in this article to make the most of what’s available.

In some cases, you may want to go much lower than the Instagram character limit to improve your content. That’s because social media audiences skim through content. They don’t want to read large blocks of text at a time.

Are you looking for additional ways to improve your Instagram account? Then, make use of the services provided here at Plixi. We offer a combination of an in-house algorithm and an Instagram influencer network to target specific audiences. So what are you waiting for? Start growing and gaining Instagram followers today

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