How To Win Instagram Giveaways: Playing by the Rules

Who wants to spend all their time looking at what other people have? People show off so much on social media that it makes us want to leave the platform. But now and then, something comes along that makes being on Instagram worth it. A brand is hosting an online contest. Now, you want to know how to win Instagram giveaways. 

Are you feeling lucky? Do you think you stand a chance of being the one in one million winner? Hopefully, your loyal followers find Instagram giveaways intriguing as well. It’s a great way to promote your brand online, and you want them to feel the same excitement you feel.

Read this article to tell you everything you need to know about hosting your own Instagram giveaway campaign. We will focus on how to make sure you are also a winner. There is a way to do it to maximize your brand exposure. We want you to walk away with a bigger following and higher engagement. We can help you secure those things with our tips.

How To Do Giveaways To Maximize Benefits 

This is not your high school raffle. Your lasting brand reputation is at stake care. You have to make sure that this giveaway goes smoothly. It starts with choosing the gift to establish their promotion guidelines. It ends with making sure that you choose a winner ethically.

We will need to know how to do giveaways from start to finish.

1. Choose an Attractive Prize

Some people enter giveaways for the sake of winning. Then, other people like the giveaway prize. You want to capture all of these potential entrants. This means that you need to choose a very attractive prize. 

Are you an online store? The natural idea would be to offer some of your products as the prize. The giveaway would cost just the cost of the goods that you bought. Or, you could invest in an even bigger prize. Maybe there could be gift certificates for popular things. If you have the resources, people love hotel trips for two. 

It’s also fine to realize that you may need some help. This is why collaborations are such a good idea. A small business in your area might also be looking for some promotion. Consider joining forces with them. You both could contribute a gift to the prize. 

It would be nice to know that another Instagram account is promoting the giveaway. They could offer a prize that complements the one you have in mind.

2. Require a Lot of Interaction

Interaction is how you guarantee that you are a winner. The point of the giveaway is to draw more attention to your page. This is why it’s so important to require entrants to engage. 

To enter a giveaway, require them to follow the page at the very least. Then, you could also require that they like the post and share it on their Instagram Stories. Ask that that they comment to tag a friend. It doesn’t hurt as well. That is how you ensure that another person gains knowledge of your Instagram page. 

Some people even ask that entrants share the post on their Instagram timelines. Not everyone wants to do this, so be careful. A temporary Story post may be the best way to ask them. 

You would want all these acts of engagement for your page regularly. Hopefully, when users see the giveaway post, they visit your Instagram page. While there, they can peruse your other posts and engage with your other content. 

We want all of this interaction to catch the eye of the Instagram algorithm. If Instagram thinks people like your page, it will promote it to more people.

3. Make the Deadline for Entry Clear

Creating a sense of urgency is very important for Instagram giveaways. You don’t want people to keep scrolling, thinking they have time to return. Make sure the Instagram caption has a deadline. This will compel people to enter, and this is how to win any Instagram giveaway.

You might think that this will reduce your chances of exposure. This is why it’s important to require that entrants share the post. Some people may enter a social media giveaway because an entrant promoted it for you.

4. Open It To Many People

If your gift is digital, you can open it to the world. It becomes tricky when you have a physical product that you will need to ship. If more people can enter the giveaway, this increases your engagement across a wider cross-section. 

You have to also consider that this may not work for services. This is unless you can afford to fly out the winner or fly them to you. You have to know your brand and its limitations when setting the stipulations. Some giveaways only apply to a particular country.

How To Pick a Winner for a Giveaway: Two Options To Consider

We could break down picking a winner in two ways. You could be very deliberate about your choice. Or, you could make it completely random. How to pick a winner for a giveaway is entirely dependent on your brand.

1. Use Your Discretion

We will explain what we mean by choosing giveaway winners with discretion. You may require entrants to leave a full comment on your post. You might want them to give you an anecdote so you can choose the best one. 

Some Mother’s Day posts require entrants to share a good memory of their mother. The best one, according to them, will win. 

Or, you might ask them to give a post best possible caption. You will choose the winning one. This kind of giveaway requires you to use your discretion. You will have to go through each comment painstakingly to choose the best one. 

This could be tedious if your giveaway gets a lot of exposure. You also risk people disagreeing with your choice. It opens the floor to claims of bias and contest rigging. 

People work harder when they learn this is how to win Instagram giveaways. But what if your good friend objectively has the best entry? You might have to choose an alternate winner, just to seem fair. Things can get a little too dramatic with this method, which is why the next option exists.

2. Use a Giveaway Picker

What’s more fair than chance? If all entries are on the same level, no one can complain about the giveaway winners. But how do you truly ensure that you pick a winner fairly? You use an online giveaway winner picker. 

These online tools are good for erasing any apparent bias when choosing winners. Typically, all you have to do is put in a URL link. The tool will generate all the entries based on the entry requirement you give, and then it will choose a winner at random. 

You could make it clear to your entrants that you are choosing a winner at random. You can double down on this on the Instagram live stream. When you go live, you can show them the process of choosing the winner in real-time. This way, they will know there was no funny business behind the scenes. They will see for themselves how you arrived at your choice.

Maintaining your reputation online is very important. You may even want to share evidence of you giving the gift to the winner. If that winner is unable to collect, choose an alternate winner. Ensure that someone walks away with the prize like you promised.

This Is How To Increase Chances of Winning Instagram Giveaway

One entry is not enough for some people. They want to know how to increase their chances of winning Instagram giveaways. After all, it’s free to enter. They aren’t buying raffle tickets and hoping you pick their number. They can afford to increase their chances. So, how will they do this?

In your Instagram caption, stipulate that they can enter as many times as possible. Say that they can leave multiple comments and share on their Stories multiple times. 

This could benefit your brand and increase the chances of people seeing your post. Again, this method works if you choose a winner randomly.

This Is How To Increase Chances of Winning Instagram Giveaway

One entry is not enough for some people. They want to know how to increase their chances of winning Instagram giveaways. After all, it’s free to enter. They aren’t buying raffle tickets and hoping you pick their number. They can afford to increase their chances. So, how will they do this?

In your Instagram caption, stipulate that they can enter as many times as possible. Say that they can leave multiple comments and share on their Stories multiple times. 

This could benefit your brand and increase the chances of people seeing your post. Again, this method works if you choose a winner randomly.

Knowing How To Win Instagram Giveaways Is Just the Beginning 

We want to see your follower count go up. You create amazing content, and more people should see it. Instagram giveaways help to do this. It is an organic method to grow your social media following. 

You just have to make sure that you keep creating content during the giveaway. You don’t want people to leave in droves after they lose. You want them to fall in love with the content that you create genuinely. This is what makes Instagram giveaways so tricky. 

You have to make sure that the spike in followers stays. To do that, you might need more than just an Instagram contest. You may need professional help from a growth expert. This is what we specialize in at Plixi. 

We have an in-house platform for Instagram influencers like yourself. They get amazing support from our AI targeting algorithm. With these tools, content creators can grow their following using targeted methods. The followers that will come are not fake. They are real people who find your content useful to them.

Knowing how to win Instagram giveaways is a great skill to have. Make those plans and set those giveaway rules. But it shouldn’t be the only thing you do to expand your following. The growth experts at Plixi want to take you to the next level. Start growing your online following with us today.