The TikTok Shop Is a system on TikTok that allows users to buy items from the platform. It also allows sellers to advertise and sell their TikTok products. They can do this through shoppable videos and live streams.
This feature responded to a need that many users had when using TikTok. So many people bought viral products because a TikTok influencer convinced them to do so. They would go to third-party websites to make the purchase.
With TikTok Shop’s intuitive design, they no longer need to leave the platform. With features, users can buy directly from TikTok sellers. Now, brands and purchasers can meet in a familiar place to conduct their shopping. Read on for all the details on selling your products!
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6 Features That Help You Sell on TikTok
Are you a seller? TikTok Shop wants you to be successful when selling your products online. They had time to watch other platforms sell items to their users. They know what works and what doesn’t work. With this knowledge, they developed the ideal user interface for sellers and buyers.
Ultimately, they want to encourage people to buy more. To do this, they optimized the platform for sellers and buyers. Let’s check out some of their best features.
1. Shop Ads
Everyone could use an opportunity to advertise their Tik Tok product more. Extra visibility could make all the difference for an upcoming shop on TikTok. Now, you can boost your TikTok Shop in front of your ideal target audience.
Potential customers can see the stock of products. Hopefully, they go as far as buying products through the TikTok platform. Without these ads, gaining this kind of visibility would be difficult.
2. Fulfilled by TikTok (FBT)
You can let TikTok do the heavy lifting. You won’t have to do too much work using the FBT option. TikTok will get your product to the customer.
Before that, they will store and package the item as well. They fulfill the process of satisfying the customer while you worry about many other things. As you know, running a small business comes with many steps.
You will save up to 40% when you choose this method instead of TikTok Shipping. This feature also includes three-day delivery nationwide. This is a great convenience that comes at no extra cost to the business.
It also helps you protect your Shop Performance Score. You won’t face a penalty for logistic issues outside of your control. It even reimburses sellers when buyers claim their package was lost, damaged, or never arrived.
Shoppers will love the fact that they can combine shipping with other TikTok Shops. With this feature, the $30 minimum is within reach, and free shipping is possible.
3. Secure Checkout
Shoppers will have peace of mind using this feature. TikTok promises a secure way to checkout. TikTok is not some random website offering products for sale. It is a platform that has built up a reputation with its users. When shoppers know they are safe, they are more likely to buy more.
4. In-Feed Video and Live Shopping
Shopping for products on TikTok will be second nature. The platform will allow you to see TikTok product offerings while watching a video. Or, you could see products for sale during a livestream.
People don’t have to do too much to find and buy your products. They are likely already scrolling on TikTok. It’s normal to look at items in a video and ask the creator where to find them. Now, they don’t have to wonder and wait for a response. They can buy the products as quickly as possible.
5. Product Showcase:
As TikTok progresses, very little will separate it from your average online clothing store. You can look through titles and read product reviews just to be sure of your purchase before you make it.
Then, you can buy straight from the brand’s profile. Having a catalog of items will make finding the right TikTok product easy.
6. Affiliate Links
Your favorite creative can still earn from affiliate links on TikTok. As you know, creatives can earn a percentage of the value of items that you buy. They must provide you with a link or code to use at checkout. The buyer benefits because they earn a discount when they use the link or code.
TikTok has long understood that people decide what to buy on its platform. Now, they put in measures to formalize the process. Of course, they have made it so they can earn from users’ shopping. We can expect them to fix any bugs that sellers and consumers may report to them.
You Should Learn How To Find Trending Products in TikTok Business
One thing we always tell you is to keep up with trends on TikTok. Riding the wave of trends and showing your longevity on the platform as a creative. When TikTok decides to push a certain narrative or theme, it’s a good idea to ride the wave. If you are considering using TikTok for business, this rule applies.
It’s good to know about the TikTok viral products. That is how you know what products to focus your business on. It makes sense to focus on products that are viral on the platform. TikTok users will be looking for the next big viral thing. You want them to view your page as a source for this viral item.
Let the Influencers Tell You the TikTok Viral Products
Your local TikTok influencer is the authority on current trends. They will likely advance a particular product to the masses because they receive compensation. They may offer the same thing in their own TikTok shop. If they are a big influencer, they may run out of stock. That is when you should step in as a viable alternative.
Trending products may also be popular on the discovery tab as well. TikTok will want to tell you about items that went viral. And they want you to stick around on the app and buy things.
Top Products
The Top Products feature is in the TikTok Creative Center. It brings attention to the trending items on TikTok. If you’ve never heard of it, you will catch on quickly. TikTok has categorized these items by industry, region, and country.
With this method, you don’t have to do any guesswork. It will even tell you how well the products perform on the TikTok market with valuable insights. Now, you won’t be the last to know about the beauty products always trending on TikTok. Knowing how to find trending products in TikTok business helps you know what products to focus on.
How To Sell Products on TikTok in 4 Steps
Knowing how to sell products on TikTok is not as simple as uploading stock photos from your boutique. The official tools of the platform require you to take formal steps. At least now, you don’t have to worry about connecting Instagram to TikTok to sell products.
Follow these four steps, and you will have a shop running in no time
1. Research
You need to invest money in the most well-received products on the platform. When you’re starting, you don’t need to be a revolutionary. Stick to the products that you see active users desiring and purchasing.
Maybe you attracted an audience of girls with curly hair who love claw clips. That could be your first market and your first product. Great businesses notice a need, and they satisfy that need. Sometimes, it is a very random thing, like a portable carpet. Decide if your brand is the one to satisfy this need.
2. Register
To sell on TikTok, you must satisfy a few requirements:
- You must be at least 18 years old and live in the United States.
- You need to have a valid US driver’s license or passport.
- You must have a valid phone number and email address. These numbers and email addresses must not already be used by another TikTok shop.
- You can’t be a politician.
TikTok will need some documentation to verify certain claims. You must submit your driver’s license or passport if you are an individual. If you are signing up as a business, you must show proof of your registered business address and company name, to name a few requirements.
You will have to set up your TikTok Shop with a unique name. TikTok has its stipulations and limitations for what you can name your business. Link your TikTok shop to your TikTok account. This will be useful when selling products during a live stream or video.
Add Your TikTok Trending Products
Start listing the wide range of products you want to sell. By this point, you may not have approval to start the store. But that doesn’t mean you can’t upload product descriptions while you await this approval.
You may not have to wait until you have these items in your physical position. Some sellers are dropshipping products to avoid keeping inventory. For example, it may not be convenient to keep dusty car vents in your living room. Ensure you adequately describe the items when you upload them to your shop.
Get into the habit of incorporating the following information for all TikTok Trending Products:
- The product image
- The product description
- The product name
- The category of the product
- A video showing off the product (optional)
- The sales attributes
Don’t forget to publish once you’ve included all the information. All you can do now is wait for TikTok to approve your shop.
4. Make Content: How To Promote Products on TikTok
The last step is something you know very well. You need to create content that advertises your products. You need to make it compelling and enticing. How else do you get customers to buy your products?
You should already know how to promote products on TikTok. You are a content creator and influencer. Still, don’t be afraid to do something extra. If you need to take out ads on TikTok, do that.
Give your online shop the best chance of success on the platform. You might be competing with many shops selling similar items.
Research TikTok SEO and the best hashtags to use on TikTok. This could help consumers discover you.
We Will Help You Sell Those TikTok Products
You want to do more than create content for fun. TikTok offers way too many opportunities for you to do these dance challenges and go.
Now, you can branch off into entrepreneurship and sell products. If this is your avenue, you will need a strong TikTok following. It’s great to start your shop with a built-in following.
Plixi can help you build the following. We have very advanced AI technology at our disposal. It gives great support to our platform for Instagram influencers. We know it will help you, too. Get your TikTok products together, and then sign up with Plixi today!
Frequently Asked Questions About Products on TikTok
TikTok has clarified that it’s a great earning platform. Now, more people are looking into running their own TikTok shop. Still, they have questions before they make the final step. If unsure, check out our answers to some popular questions.
Can you sell digital products on TikTok Shop?
No, you cannot sell digital products through TikTok Shop. It is still a platform for the sale of physical products. You would have to use a third-party platform to facilitate downloading e-books.
What’s best to sell on TikTok?
It’s best to sell popular products on your TikTok Shop. Research the platform to see what items are trending in your niche. Then, create a storefront with these items.
Can I sell products on TikTok?
Yes, you can sell products on TikTok. You have to fulfill a few requirements. Some include US residency, attaining at least 18 years of age, and a valid license or passport. Ultimately, TikTok has to decide if you can run a shop on the platform.
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